Paper presented to the Victorian Online Seminar series on Mobile Government, Friday 18 May 2012, by David Haubenschild and Simon Blankenstein

1. Better Health Channel Mobile
health information anytime, anywhere
18 May 2012
David Haubenschild, Manager – Better Health Channel
Simon Blankenstein, Manager – Digital Media

2. Agenda
• Better Health Channel
• Strategic context
• Digital by default
• Better Health Channel mobile
• V1 app success
• V2 app & mobile web
• Key learnings
• Questions

3. Better Health Channel
Victorian Department of Health

4. The rise of the connected health consumer
AUS - Unique audience (000’s)
Source : Nielsen NetView October 2010
Source: Nielsen online consumer report 2012

5. Digital by default
Source: Nielsen online consumer report 2012
Source: Nielsen online consumer report 2012
Source: Nielsen state of the market report – Australia, Jan 2012

6. Better Health Channel mobile V1
Victorian Department of Health

7. Ministerial launch - 20 Sept 2011
Left to Right: Brian Price,President - Board of Directors, Inner South Community Health Service
Robbi Chaplin – CEO, Inner South Community Health Service
David Davis - Minister for Haelth and Ageing

8. Promotional activity – BHC & Health websites

9. Promotional activity – Vic Gov websites
Banner ads featured on:
• Justice.vic.gov.au
• Dtf.vic.gov.au
• Ddeecd.vic.gov.au
• Vic.gov.au
• Egov.vic.gov.au
• Vpshub.vic.gov.au
• Dbi.vic.gov.au

10. Promotional activity – health newsletters

11. Promotional activity – media

12. Social media buzz - twitter

13. Social media buzz - facebook

14. Apple app store

15. BHC consumer feedback
==== Your Health Channel - Suggested Site Improvement received on
02/10/2011 08:20:46 PM ====
please convince your nsw health counterparts to develop a nsw version or
even an australia wide version of this site....including the iphone/ipad
apps. this is the best health website i have come across...easy and
relevent info at hand. i am asking you to talk to them because our system
is hopeless and this msg will never be seen. with thanks.... steve from
sydney.

16. Better Health Channel mobile V2
Victorian Department of Health

17. Better Health Channel mobile web

18. Key learnings
• Clearly define problems, use cases and opportunities
• Optimise for location based services and hardware capability
• Do your homework – market analysis (customer, competitors, platforms etc)
• Plan for processes, inc Procurement, Legal, data sources and Apple App store
• Start small, iterate early and iterate often
• Adhere to proven methodologies – UCD, UX, SDL
• Partner well and utilise in-house experts (comms, policy, dev, design)
• Leverage VicGov expertise and channels
• Promote, promote, promote
• Native, web, hybrid - know the benefits, limitations and relevance
• Evidence generating – launch and learn

19. Questions?