This document summarizes Kentucky Interactive's work in 2014 to make Kentucky government services mobile-friendly and accessible online. Some key points: - Kentucky Interactive launched over 275 mobile-friendly websites and applications using responsive design since 2012. This ensures consistent experience across devices. - In 2014, they processed over $2.5 billion in payments for 117 government agencies and developed 133 new eGovernment projects, most at no cost to the agencies. - They have helped more agencies offer services like business registration, license renewal, and bill payment online through the Kentucky.gov portal. This increases access and convenience for citizens.

1. INSIDE
kentucky interactive REPORT 2014
More Ways to Pay........................... 2
Changing the Way Kentuckians
Interact With Government............. 3
Ky.gov By the Numbers.................. 4
#MobilEReady
he mobile Internet is no longer the
future, it is the here and now. According
to the Pew Research Center, 55 percent of
American adults already have a smartphone
and 42 percent own a tablet. And Nielsen
recently announced that in 2014 Internet usage
from mobile devices surpassed the usage from
PCs. As accessing content from mobile devices
and tablets becomes the standard, KI has posi-
tioned Kentucky government at the forefront
of accessibility.
Since 2012, KI has launched more than 275
mobile-friendly applications and websites
using “responsive design.” Responsive design
adapts Web content to the device on which it
is being displayed, whether it is a smartphone,
kiosk, television, tablet, or laptop. Presenting
government information responsively ensures
a consistent customer experience, and mobi-
lizing your sites and applications increases
citizen engagement by delivering local, relevant
| continued on page 4 |
T
S
ince 2003, Kentucky.gov has been a collaborative effort between the Commonwealth
of Kentucky and Kentucky Interactive LLC (KI). Frankfort-based Kentucky Interactive
provides a secure, mobile-friendly platform that allows government agencies of any
size to offer their services online. The portal provides access to more than 1,000,000 pages of
information and hundreds of interactive, online services through an easy-to-search website.
Our all-agency, enterprise master agreement provides, in addition to the portal website,
enterprise solutions for infrastructure, hosting, Web design, payment processing, and appli-
cation development needs to support state and local government agencies. Kentucky.gov has
been the model of a successful public-private partnership between the Commonwealth and
KI, providing the best service possible to partners, citizens, and businesses.
Over the past 11 years, success-oriented results have been driven from the public-
private partnership, as more than 200 state and local government partners have
worked with KI to deliver services to citizens in a fiscally responsible manner. In our
current contract cycle, more than 530 eGovernment solutions, benefiting the constitu-
ents of our state and local partners, have been deployed.
In keeping up with the evolution of mobile use by citizens and businesses, KI develops
partner sites and applications with responsive design, allowing for access from multiple
devices. More than 275 new sites and applications were recently deployed supporting
mobile-ready design.
At Kentucky Interactive, we take great pride in delivering the best solutions possible to our
government partners, citizens, and businesses through the Kentucky.gov partnership. As
Executive Summary
| continued on page 4 |

2. 2 | kentucky interactive REPORT 2014
n Fiscal Year 2014, KI processed more than $2.5 billion
for our government partners. We worked with more
than 117 state and local government agencies that used
our payment processing services to accept debit card, credit
card, and Automated Clearing House (ACH)/eCheck payments.
Among the items Kentuckians paid for
were: taxes, license fees, open records,
utilities, apparel, child support, busi-
ness registrations, gift cards, event
registrations, and business data.
Also in FY 2014, repeat customers
saved 974 new payment accounts
to KI’s secure eWallet, which allows
a streamlined checkout process
and storage of receipts online with
Kentucky.gov. Applications such as
Kynect, Department of Revenue’s ePay,
and city utilities also use our eWallet
to enable scheduled/recurring payments. Due to its success
and convenience, KI now offers the eWallet functionality on all
public-facing applications.
We have invested years working to ensure our secure, enter-
prise payment services are easy to use for application developers,
our agency partners, and their customers. We process transac-
tions from the Web, mobile, and over-the-counter applications.
Plus, our payment services interface with the Commonwealth’s
statewide accounting system, eMars, to
make cash receipt generation and financial
reconciliation a snap for agency partners.
The foundation of KI’s payment services is
NIC’s Payment Card Industry Digital Security
Standards (PCI DSS) compliant Enterprise
Payment Processing System called TPE. TPE
authorizes payments, disburses funds to the
appropriate bank accounts, and provides
robust reporting capabilities that cover the
lifecycle of payment transactions, including
refunds and returns.
In 2014, 117 agencies got to understand
the benefits of having a public-private partnership with Kentucky
Interactive for their payment processing needs. We look forward to
serving even more partners in 2015.
More Ways to Pay
Ky.Gov FY ’14
2.5B
92%
15,461
Payments
Processed Online
Websites & Applications
are Mobile Friendly
New Businesses
Registered online
via Kentucky Business OneStop
79 Applications
18 Application updates
34 Websites
2 Website updates
133eGovernment
projects completed
Ky.gov FY ’14
I
No Budget? No Problem!
ne benefit of the Kentucky.gov public-private partnership
is that agencies have the option to fund their eGovern-
ment projects at no cost to the agency. With this popular
self-funded model, Kentucky Interactive provides the upfront
investment to develop, market, and maintain the service. Then
using the transaction-based self-funded approach the agency
can choose to pass on a modest per-transaction KI service fee
to their customers. Alternatively, agencies may opt to fund the
project and pay KI a per transaction fee, typically from savings
recognized with online services. KI receives funding as the
services are used and adoption grows, creating a sustainable
funding stream that supports long term eGovernment develop-
ment for the Commonwealth.
Of the 133 projects completed in FY 2014, 114 (86 percent)
were completed at no cost to the agency.
O

3. kentucky interactive REPORT 2014 | 3
s a government agency, providing excel-
lent service to citizens and industry,
coupled with budgetary constraints
and regulatory compliance, can be challenging.
While many agencies can see the poten-
tial of using technology to achieve excellent
service, the decision about how to establish, or
upgrade, technology is not an easy one. When
it comes to internet solutions and providers,
many questions come to mind.
How will the website or application be built?
Will your agency need to purchase or upgrade
hardware and software? Most importantly, how
much will it cost? Can you ensure that you get
the most out of your investment? How will you
know you’ve made the right choice? All of these
questions can be daunting.
In the past year, many agencies faced similar
circumstances but found solutions with
Kentucky.gov, the public-private partnership
between the Commonwealth of Kentucky and
Kentucky Interactive. Kentucky Interactive
delivered services using innovative funding
models appropriate to each agency’s budget
- including zero-dollar contracting, where no
agency funds were used to develop or maintain
the service.
Below are examples of how government
partners leveraged the expertise of Kentucky
Interactive, and the Kentucky.gov platform,
to provide online services, which positively
impact the relationship between government,
its citizens, and businesses.
Kentucky Registry of Election Finance
While the Kentucky Registry of Election
Finance (KREF) established an online pres-
ence in 2007, they wanted to provide an easier
navigation experience for their site users and
allow for increased opportunities for Registry
staff member interaction. KREF launched
a redesigned site in July of 2014, that offers
an enterprise search capability; responsive
(mobile-friendly design); quick navigation;
document search and a newsroom for KREF
release viewing.
When users visit www.kref.ky.gov, they
will immediately be drawn to the carousel of
options, video imagery, and quick navigation
buttons. Users may now research campaign
laws, find the forms they need for reporting
schedules, locate training times and dates and
determine which filing option they need to
complete. In essence, KREF has created a site
that makes election finance fun.
Local Government –
Cities and Counties
From Ballard to Pike County, from the city
of Wickliffe to Louisville local governments
have worked with Kentucky Interactive to
meet the ever-increasing demand for govern-
ment information and citizen services in a
digital world. For some, creating an online
presence was daunting and a never-been-
done-before project. Providing the resources
and reference points for their citizens to
engage via eGovernment seemed over-
whelming. Other cities and counties had a
website, but wanted to take the next step
and allow their residents to perform daily
transactions at their convenience, through
secure, online applications.
Leveraging the Kentucky.gov platform
cities and counties now offer a range of
online services:
• Business Registration
• Business Licensing
• Payroll Tax Withholding Filing
• Property tax payment and lookup
• Parking and Ticket Payments
• Park Reservations
• Utility Connection Requests
• Utility Payments
• Constituent Surveys
Increasing Citizen Engagement
Government services extend far beyond access
to information, professional credentialing, and
payment processing. Government entities across
the Commonwealth are also challenged with
increasing participation in public events and
support for philanthropic endeavors. These, too,
are eGovernment “app-ortunities”.
Kentucky State Parks sponsored events like
10K races created the need for online event
registration. Engaging with Kentucky Interactive
Parks has rolled out online registration for events
like the 10K Irish Classic at E.P. Tom Sawyer State
Park, reaching runners from all over the state
and beyond. The Attorney General’s Office saw
a void with those in need of scholarships for
College. Working with Kentucky Interactive to
provide an online donation application, donors
can now contribute to The Sarah Shay and
Michael Donta Memorial Scholarships for Hope
and Healing fund, which provides scholarships
to teenagers impacted by substance abuse.
Kentucky Interactive is proud to have part-
nered with state and local government entities
of all sizes in the past year. Creating 133 new
ways for the public to interact with government
– with easy access from a phone, tablet, kiosk or
desktop. We understand the myriad challenges
government agencies face each day and, as a
member of the NIC family of companies, we have
access to a vast array of resources and expertise
to deliver your eGovernment solutions. Kentucky
Interactive is proud to be Kentucky’s trusted
eGovernment solutions provider. n
Changing the Way Kentuckians Interact With Government
“Fantastic, easy to use and find what you need! That’s what
we’re hearing from users who are already busy navigating
our website...”
- Craig C. Dilger, Kentucky Registry of Election FinanceChairman

4. © 2015 Trozzolo.com
229 West Main Street, Suite 400
Frankfort, KY 40601
(502) 875-3733
kentucky.gov
Since 2003
Award Wining Solutions
Since 2009
Ky.gov Registered Users
- Kentucky.gov Website
- Business One Stop Website - Secretary of State Business Registration
- Department of Revenue Business Registration
- Kynect Health Benefit Exchange
- Office of Homeland Security
Suspicious Activity Reporting System (SARS)
- Open Door Transparency Website
381,193
Applications262
521 eGovernment Projects Completed
Application Updates115
Websites138
Website Updates5 Digital KIOSK1
Secure Wallet Accounts2,262
Mobile Friendly
Ky.gov By the Numbers
content. KI’s mastery of responsive techniques has
reduced time to market for mobile digital services and
it has saved agencies the costs of having to develop
services for multiple mobile application platforms.
At KI, we strive to enable all of our partners, regard-
less of size or budget, the ability to deliver services to
their constituents in an efficient, effective, and fiscally
responsible manner, we are ready to help meet the
needs of the digital citizen. n
#MobilEReady
| continued from page 1 |
proven by the long list of successful projects, and agencies
working with us, we continue to provide innovative solu-
tions with each engagement. And with service at the heart of
our business model, we understand that Kentucky Interac-
tive can’t be successful unless our partners are successful.
We appreciate the opportunities afforded to us through
our public-private partnership and we look forward to
2015 and beyond! n
Executive Summary
| continued from page 1 |