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Where eLearning is Coming From
  Preview: eLearning Guild Research
        New Directions Report

       Ellen Wagner and Beth Davis
         Sage Road Solutions, LLC
Agenda

• Review emerging technologies likely to impact
  learning, education and training in the next 6 months – 3 yrs
• Indentify influences from outside the LET world that are
  accelerating change
• Review necessary conditions for sustaining innovation and
  improving business results




March 2009                Sage Road Solutions, LLC                2
Multiple Horizons Scanned



                                             eLearning
• Emerging                                                   • Research
  Innovations                                                • Practices
                               • “Traditional”
• Enterprise                                                   Guidelines
                                 elearning
  Platforms                    • Emergent
                                 eLearning
             Technology                                          Learning, Education, Training




March 2009                        Sage Road Solutions, LLC                                   3
Variables Moving
                        the Flags on the Horizon



                                  Vertical Markets
• Economic, Financial                                      • Stimulus
  Conditions                                               • Education
                            • Education Trends
• Business Process                                         • Labor/Commerce
                            • Government
  Operations                                               • DOD, DHS
                              (DoD) Trends
                            • Commercial (e.g.
                              FSI, Manufacturing)
             Commercial                                              Public
               Issues                                                Policy




March 2009                      Sage Road Solutions, LLC                      4
Resources Used in Scan
                              eLearning                              Learning
             Business & IT                          Education/
                               Industry                             Innovation
               Research                           Market Research
                              Research                               Research


                                                       Wainhouse
                  Gartner     eLearning Guild
                                                                      EDUCAUSE
                                                       Research
                 Research


                                                        Campus
                  Forrester      Bersin &
                                                       Computing      New Media
                  Research      Associates
                                                        Project       Consortium


                               Brandon Hall              Gartner
                    IDC                                                 Sloan
                                 Research               Research
                                                                      Consortium



                   Jupiter
                                                                        AACE
                  Research


                 Personal
                 Research
                Dashboard


March 2009                         Sage Road Solutions, LLC                        5
ELEARNING CURRENT STATUS AND
   ANTICIPATED TRAJECTORY

March 2009     Sage Road Solutions, LLC   6
Learning and Technology:
               A Never-Ending Adoption Curve

                         Web 1.0 –                 Web 2.0 -
                         Published                Participative



             Digitized
                                                                  Web 3.0 – 3D
              Media




                                  Learning and
                                                                         Web 4.0 –
    Representative
                                  Performance                           “Everyware”
        Media
                                 Improvement


March 2009                   Sage Road Solutions, LLC                             7
Not all online experiences are created equally

                             Hybrid/Blended




                                              http://www.sloan-c.org/publications/freedownloads.asp
March 2009           Sage Road Solutions, LLC                                                    8
Wainhouse Research Distance Education and
         eLearning Landscape, Nov 2007




March 2009          Sage Road Solutions, LLC    9
Wainhouse Research Predictions
•   eLearning growth is taking place in three separate segments, in relative order:
      – Learning Management, Platforms, Software and Tools
      – Video for Learning
      – Interaction
•   Overall market for LMS platforms and services will grow from $802.8 million in
    2007 to $1.5 billion in 2011, at a (CAGR) of 13%. The bulk of this growth will occur
    in higher education.
•   The corporate segment of the industry will enter a slow growth period and
    undergo further consolidation.
•   There is a greater than 50% probability that many LMS platforms will include real-
    time audio, web conferencing, Instant Messaging, Presence, and
    videoconferencing capabilities as a matter of course within two years, and a 95%
    probability these capabilities are contained within five years.
•    Hosted and managed services will become the preferred deployment mode for
    the traditionally CPE-based LMS industry.


March 2009                          Sage Road Solutions, LLC                           10
Traditional and Emerging eLearning Markets


  High
                             Rapid eLearning, Saas LMS, LCMS, games and
Growth
(100%+)
                             mobile learning are the fastest growing segments
                Mobile
                 75%


                         Games
                          55%


                                  LMS/LCMS                                LMS
                                                                                     Sims
                           LCMS     (Saas)                           (traditional)
                                                                                     12%
                            25%      20%                                 (12%)
                   Rapid                                      Virtual                       Web
                   15%                                      Classroom                       Tools
                                                                9%                           4%
 Low
Growth
                                                                                                    Mature
            Emerging
                                  Adapted from Bersin& Associates, 2007
   March 2009                             Sage Road Solutions, LLC                                           11
Horizons Report, 2008




     Time-to-               Time-to-                     Time-to-
     Adoption: One          Adoption: Two                Adoption: Four
     Year or Less           to Three Years               to Five Years
     • Grassroots Video     • Mobile Broadband           • Collective
                                                           Intelligence
     • Collaboration Webs   • Data Mashups
                                                         • Social Operating
                                                           Systems


March 2009                    Sage Road Solutions, LLC                        12
Horizon Report 2008:
   Trends Affecting Learning Tech Adoption
• The growing use of Web 2.0 and social networking—combined with
  collective intelligence and mass amateurization*—is gradually but
  inexorably changing the practice of scholarship.
• Access to—and portability of—content is increasing as smaller, more
  powerful devices are introduced.
• Electronic book readers like the Amazon Kindle and web enabled devices
  like the Apple iPhone and the LG Electronics Voyager make it possible to
  carry vast amounts of information in a small package.
• The gap between students’ perception of technology and that of faculty
  continues to widen.



             * The rise of the “Prosumer” and User Generated Content Phemonemnon
March 2009                          Sage Road Solutions, LLC                       13
Horizons Report, 2009




     Time-to-            Time-to-                    Time-to-
     Adoption: One       Adoption: Two               Adoption: Four
     Year or Less        to Three Years              to Five Years
     • Mobiles           • Geo Everything            • Semantic Aware
                                                       Apps
     • Cloud Computing   • The personal
                           Web                       • Smart Objects


March 2009                Sage Road Solutions, LLC                      14
Horizon Report 2009:

• Mobiles: Video, apps, true personal, portable computing
• Cloud computing: large distributed data farms improve
  storage and processing power for all
• Geo-everything: Location-based tagging
• Semantic Web: Context-aware tagging
• Smart Objects: objects that recognize their physical location
  or can connect with other objects or information.




March 2009                Sage Road Solutions, LLC                15
eLearning Guild Trends, 2008

                         “Working in the             Consumer tech /
  Business conditions
                            Cloud”                   UGC for learning




                                                         Ongoing
  Expanded access to
                                Video                 redefinition of
  wireless broadband
                                                        elearning



                                                    Continued blurring
   Devices with built-   Enterprise social
                                                     of elearning tool
    in 3G and WiFi         networking
                                                        categories


March 2009               Sage Road Solutions, LLC                        16
eLearning Guild Member Technology Use




March 2009      Sage Road Solutions, LLC   17
Stages of eLearning 2.0 Use




March 2009             Sage Road Solutions, LLC   18
Top IT Issues for 2008-9 per EDUCAUSE
  1. Security
  2. Administrative/ERP/Information Systems
  3. Funding IT
  4. Infrastructure
  5. Identity/Access Management
  6. Disaster Recovery / Business Continuity
  7. Governance, Organization, and Leadership
  8. Change Management
  9. E-Learning / Distributed Teaching and Learning
  10. Staffing / HR Management / Training
             http://connect.educause.edu/Library/EDUCAUSE+Review/TopTenITIssues2008/46605
March 2009                         Sage Road Solutions, LLC                                 19
WHERE ELEARNING IS COMING FROM


March 2009        Sage Road Solutions, LLC   20
Emerging IT Industry Trends
             That Will Affect elearning Practice

                                   Web 2.0



               Working in
                                                          Mobility
               the Cloud




                                                     The
                        RIAs
                                                   Metaverse

March 2009                     Sage Road Solutions, LLC              21
Web 2.0 - Social Power
• Social Networks such as Facebook, MySpace, LinkedIn
  strengthen interpersonal connections
• Viral microblog sites such as Twitter and Tweet Deck play
  host for those who appreciate quot;snackablequot; content.
• Social tools like Ning and IntroNetworks make connections
  actionable
• User Generated Content, RSS feeds, blogs, wikis empower
  the “pro-sumer”
• Social book-marking and smart-searching create trust
• Podcasting, Life-casting, live-blogging, video and photo-
  sharing empower creative expression

March 2009             Sage Road Solutions, LLC         22
elearning Guild’s 9 Trends for 2008




March 2009     Sage Road Solutions, LLC   23
Mobility and the Mobile Web
• More wireless devices, more wireless broadband services.
  Apps make the device. Open access to run any application
  on any device anywhere in the world.
• The next-gen computer and ultimate social media device:
  The 3G Smartphone
• Sensors and Location Based Services
• Web Video, Games, Collaboration
• Content or Commerce? The Transactional Side of Mobile
• Beyond 3G: LTE and 4G Services
• The Internet of Things
• The Mobile Web is all about Apps


March 2009              Sage Road Solutions, LLC             24
March 2009   Sage Road Solutions, LLC   25
What do 1.2 billion mobile youth want?




March 2009         Sage Road Solutions, LLC   26
RIAs
• Rich Internet Applications (RIAs) enable the creation
  of user experience (UX) that is more responsive and
  engaging than those found in traditional web
  applications
• RIA spans a range of technology alternatives:
  Flex, Ajax, Silverlight
• Based on the premise that a rich productive user
  experience can be achieved using only standards
  based technologies built into a modern browser

March 2009            Sage Road Solutions, LLC            27
Example: Google Earth
Software-as-a-Service




March 2009          Sage Road Solutions, LLC   29
When Mobile Meets RIAs:
                Google Latitude




March 2009           Sage Road Solutions, LLC   30
“Working in the Cloud”
Cloud computing is a style of computing whose
  massively scalable and elastic IT capabilities
  are provided as a service to external
  customers using internet technologies.
      – Platform Makeover –
        Browsers, Virtualization, Software as a Service (SaaS)
      – Smart(er) World – Pattern recognizing, real-world
        data sampling computers will be smarter than we
        are by 2029 (Kurzweil)


March 2009                 Sage Road Solutions, LLC              31
Cloud Computing
                         VIRTUAL INFRASTRUCTURE

             Amazon                      Google                       Other private “clouds”



                       WEB DEVELOPMENT PLATFORM

   Google Apps               Flex                              Ajax            SIlverlight



                         ENTERPRISE APPLICATIONS

                iPhone SDK                                               AIR

March 2009                          Sage Road Solutions, LLC                                 32
Anticipated IT App Spending 2009




             http://www.internetevolution.com/author.asp?doc_id=173080&f_src=itgazette
March 2009                               Sage Road Solutions, LLC                        33
WHEN THE HYPE CYCLE MEETS THE
   INNOVATION ADOPTION CURVE

March 2009      Sage Road Solutions, LLC   34
Leveraging Disruptive Innovations
   Disruptive innovations
   are transformative
   tools, devices, practice
   s

   Generally slow to be
   adopted because they
   are initially less
   reliable than market
   leading tools and
   practices

     Result in dramatic                  Clayton M. Christiansen, The Innovator’s Dilemma (1997)
                                              Cambridge, MA: Harvard Business School Press
     change when broad
     adoption finally does
March 2009                   Sage Road Solutions, LLC                                              35
Gartner Hype Cycle




March 2009        Sage Road Solutions, LLC   36
Roger’s Diffusion of Innovation
                    Adoption Curve




March 2009              Sage Road Solutions, LLC   37
When Hype Cycle Meets the
                     Innovation Adoption Curve
                               Digital Skills
                               Communication &Collaboration
                               E-Learning and Virtual Schools


Interest/
Hype




                           Early Adopters              Mainstream adoption

             Number of users


March 2009                      Sage Road Solutions, LLC                     38
THANKS FOR YOUR INTEREST
                  ellen@sageroadsolutions.com
                         +1.707.933.8471
                   www.sageroadsolutions.com
                       Skype: ellenwagner1
                  www.twitter.com/edwsonoma
                www.elearningroadtrip.typepad.com




March 2009               Sage Road Solutions, LLC   39

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Elg.Ag09.Final

  • 1. Where eLearning is Coming From Preview: eLearning Guild Research New Directions Report Ellen Wagner and Beth Davis Sage Road Solutions, LLC
  • 2. Agenda • Review emerging technologies likely to impact learning, education and training in the next 6 months – 3 yrs • Indentify influences from outside the LET world that are accelerating change • Review necessary conditions for sustaining innovation and improving business results March 2009 Sage Road Solutions, LLC 2
  • 3. Multiple Horizons Scanned eLearning • Emerging • Research Innovations • Practices • “Traditional” • Enterprise Guidelines elearning Platforms • Emergent eLearning Technology Learning, Education, Training March 2009 Sage Road Solutions, LLC 3
  • 4. Variables Moving the Flags on the Horizon Vertical Markets • Economic, Financial • Stimulus Conditions • Education • Education Trends • Business Process • Labor/Commerce • Government Operations • DOD, DHS (DoD) Trends • Commercial (e.g. FSI, Manufacturing) Commercial Public Issues Policy March 2009 Sage Road Solutions, LLC 4
  • 5. Resources Used in Scan eLearning Learning Business & IT Education/ Industry Innovation Research Market Research Research Research Wainhouse Gartner eLearning Guild EDUCAUSE Research Research Campus Forrester Bersin & Computing New Media Research Associates Project Consortium Brandon Hall Gartner IDC Sloan Research Research Consortium Jupiter AACE Research Personal Research Dashboard March 2009 Sage Road Solutions, LLC 5
  • 6. ELEARNING CURRENT STATUS AND ANTICIPATED TRAJECTORY March 2009 Sage Road Solutions, LLC 6
  • 7. Learning and Technology: A Never-Ending Adoption Curve Web 1.0 – Web 2.0 - Published Participative Digitized Web 3.0 – 3D Media Learning and Web 4.0 – Representative Performance “Everyware” Media Improvement March 2009 Sage Road Solutions, LLC 7
  • 8. Not all online experiences are created equally Hybrid/Blended http://www.sloan-c.org/publications/freedownloads.asp March 2009 Sage Road Solutions, LLC 8
  • 9. Wainhouse Research Distance Education and eLearning Landscape, Nov 2007 March 2009 Sage Road Solutions, LLC 9
  • 10. Wainhouse Research Predictions • eLearning growth is taking place in three separate segments, in relative order: – Learning Management, Platforms, Software and Tools – Video for Learning – Interaction • Overall market for LMS platforms and services will grow from $802.8 million in 2007 to $1.5 billion in 2011, at a (CAGR) of 13%. The bulk of this growth will occur in higher education. • The corporate segment of the industry will enter a slow growth period and undergo further consolidation. • There is a greater than 50% probability that many LMS platforms will include real- time audio, web conferencing, Instant Messaging, Presence, and videoconferencing capabilities as a matter of course within two years, and a 95% probability these capabilities are contained within five years. • Hosted and managed services will become the preferred deployment mode for the traditionally CPE-based LMS industry. March 2009 Sage Road Solutions, LLC 10
  • 11. Traditional and Emerging eLearning Markets High Rapid eLearning, Saas LMS, LCMS, games and Growth (100%+) mobile learning are the fastest growing segments Mobile 75% Games 55% LMS/LCMS LMS Sims LCMS (Saas) (traditional) 12% 25% 20% (12%) Rapid Virtual Web 15% Classroom Tools 9% 4% Low Growth Mature Emerging Adapted from Bersin& Associates, 2007 March 2009 Sage Road Solutions, LLC 11
  • 12. Horizons Report, 2008 Time-to- Time-to- Time-to- Adoption: One Adoption: Two Adoption: Four Year or Less to Three Years to Five Years • Grassroots Video • Mobile Broadband • Collective Intelligence • Collaboration Webs • Data Mashups • Social Operating Systems March 2009 Sage Road Solutions, LLC 12
  • 13. Horizon Report 2008: Trends Affecting Learning Tech Adoption • The growing use of Web 2.0 and social networking—combined with collective intelligence and mass amateurization*—is gradually but inexorably changing the practice of scholarship. • Access to—and portability of—content is increasing as smaller, more powerful devices are introduced. • Electronic book readers like the Amazon Kindle and web enabled devices like the Apple iPhone and the LG Electronics Voyager make it possible to carry vast amounts of information in a small package. • The gap between students’ perception of technology and that of faculty continues to widen. * The rise of the “Prosumer” and User Generated Content Phemonemnon March 2009 Sage Road Solutions, LLC 13
  • 14. Horizons Report, 2009 Time-to- Time-to- Time-to- Adoption: One Adoption: Two Adoption: Four Year or Less to Three Years to Five Years • Mobiles • Geo Everything • Semantic Aware Apps • Cloud Computing • The personal Web • Smart Objects March 2009 Sage Road Solutions, LLC 14
  • 15. Horizon Report 2009: • Mobiles: Video, apps, true personal, portable computing • Cloud computing: large distributed data farms improve storage and processing power for all • Geo-everything: Location-based tagging • Semantic Web: Context-aware tagging • Smart Objects: objects that recognize their physical location or can connect with other objects or information. March 2009 Sage Road Solutions, LLC 15
  • 16. eLearning Guild Trends, 2008 “Working in the Consumer tech / Business conditions Cloud” UGC for learning Ongoing Expanded access to Video redefinition of wireless broadband elearning Continued blurring Devices with built- Enterprise social of elearning tool in 3G and WiFi networking categories March 2009 Sage Road Solutions, LLC 16
  • 17. eLearning Guild Member Technology Use March 2009 Sage Road Solutions, LLC 17
  • 18. Stages of eLearning 2.0 Use March 2009 Sage Road Solutions, LLC 18
  • 19. Top IT Issues for 2008-9 per EDUCAUSE 1. Security 2. Administrative/ERP/Information Systems 3. Funding IT 4. Infrastructure 5. Identity/Access Management 6. Disaster Recovery / Business Continuity 7. Governance, Organization, and Leadership 8. Change Management 9. E-Learning / Distributed Teaching and Learning 10. Staffing / HR Management / Training http://connect.educause.edu/Library/EDUCAUSE+Review/TopTenITIssues2008/46605 March 2009 Sage Road Solutions, LLC 19
  • 20. WHERE ELEARNING IS COMING FROM March 2009 Sage Road Solutions, LLC 20
  • 21. Emerging IT Industry Trends That Will Affect elearning Practice Web 2.0 Working in Mobility the Cloud The RIAs Metaverse March 2009 Sage Road Solutions, LLC 21
  • 22. Web 2.0 - Social Power • Social Networks such as Facebook, MySpace, LinkedIn strengthen interpersonal connections • Viral microblog sites such as Twitter and Tweet Deck play host for those who appreciate quot;snackablequot; content. • Social tools like Ning and IntroNetworks make connections actionable • User Generated Content, RSS feeds, blogs, wikis empower the “pro-sumer” • Social book-marking and smart-searching create trust • Podcasting, Life-casting, live-blogging, video and photo- sharing empower creative expression March 2009 Sage Road Solutions, LLC 22
  • 23. elearning Guild’s 9 Trends for 2008 March 2009 Sage Road Solutions, LLC 23
  • 24. Mobility and the Mobile Web • More wireless devices, more wireless broadband services. Apps make the device. Open access to run any application on any device anywhere in the world. • The next-gen computer and ultimate social media device: The 3G Smartphone • Sensors and Location Based Services • Web Video, Games, Collaboration • Content or Commerce? The Transactional Side of Mobile • Beyond 3G: LTE and 4G Services • The Internet of Things • The Mobile Web is all about Apps March 2009 Sage Road Solutions, LLC 24
  • 25. March 2009 Sage Road Solutions, LLC 25
  • 26. What do 1.2 billion mobile youth want? March 2009 Sage Road Solutions, LLC 26
  • 27. RIAs • Rich Internet Applications (RIAs) enable the creation of user experience (UX) that is more responsive and engaging than those found in traditional web applications • RIA spans a range of technology alternatives: Flex, Ajax, Silverlight • Based on the premise that a rich productive user experience can be achieved using only standards based technologies built into a modern browser March 2009 Sage Road Solutions, LLC 27
  • 29. Software-as-a-Service March 2009 Sage Road Solutions, LLC 29
  • 30. When Mobile Meets RIAs: Google Latitude March 2009 Sage Road Solutions, LLC 30
  • 31. “Working in the Cloud” Cloud computing is a style of computing whose massively scalable and elastic IT capabilities are provided as a service to external customers using internet technologies. – Platform Makeover – Browsers, Virtualization, Software as a Service (SaaS) – Smart(er) World – Pattern recognizing, real-world data sampling computers will be smarter than we are by 2029 (Kurzweil) March 2009 Sage Road Solutions, LLC 31
  • 32. Cloud Computing VIRTUAL INFRASTRUCTURE Amazon Google Other private “clouds” WEB DEVELOPMENT PLATFORM Google Apps Flex Ajax SIlverlight ENTERPRISE APPLICATIONS iPhone SDK AIR March 2009 Sage Road Solutions, LLC 32
  • 33. Anticipated IT App Spending 2009 http://www.internetevolution.com/author.asp?doc_id=173080&f_src=itgazette March 2009 Sage Road Solutions, LLC 33
  • 34. WHEN THE HYPE CYCLE MEETS THE INNOVATION ADOPTION CURVE March 2009 Sage Road Solutions, LLC 34
  • 35. Leveraging Disruptive Innovations Disruptive innovations are transformative tools, devices, practice s Generally slow to be adopted because they are initially less reliable than market leading tools and practices Result in dramatic Clayton M. Christiansen, The Innovator’s Dilemma (1997) Cambridge, MA: Harvard Business School Press change when broad adoption finally does March 2009 Sage Road Solutions, LLC 35
  • 36. Gartner Hype Cycle March 2009 Sage Road Solutions, LLC 36
  • 37. Roger’s Diffusion of Innovation Adoption Curve March 2009 Sage Road Solutions, LLC 37
  • 38. When Hype Cycle Meets the Innovation Adoption Curve Digital Skills Communication &Collaboration E-Learning and Virtual Schools Interest/ Hype Early Adopters Mainstream adoption Number of users March 2009 Sage Road Solutions, LLC 38
  • 39. THANKS FOR YOUR INTEREST ellen@sageroadsolutions.com +1.707.933.8471 www.sageroadsolutions.com Skype: ellenwagner1 www.twitter.com/edwsonoma www.elearningroadtrip.typepad.com March 2009 Sage Road Solutions, LLC 39