The Art of a Cover Up

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Waarom wordt internet als leeromgeving niet vaker als uitgangspunt genomen binnen het leerproces? Oké, internet is een multimediaal platform met een overvloed aan informatie. Maar weerspiegelt dat niet de werkelijkheid van alledag? Juist het vermogen om door dit complexe informatielandschap te kunnen navigeren is van toenemend belang. Internet is juist een fantastische leeromgeving! De leeropbrengsten hiervan zijn zelfstandigere en creatievere leerlingen die optimaal gebruik maken van de grootste informatie database aller tijden: internet.

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People have created and modified tools to address their needs since prehistoric times. But since a few generations we simply buy the tools we need and use them in the way they have been designed. With the current pervasive presence of digital technology, these digital 'tools' are increasingly defining how we live, communicate, learn and work. Many think of this as nauseating and constraining. We feel that we are forced to live the way big corporations have designed it for us. We feel no longer free to do what we want. Why can't we design our own tools anymore? Is it really true that corporations always know better what we want? What about those people who fall outside of the mainstream, and have needs and contexts of life that require special tools, that these people can design themselves better than anyone else? And are we not all sometimes out of the mainstream? In fact, we are increasingly becoming tech tinkerers, adapting our digital tools to a great variety of human needs. This phenomenon has only just started. The open source hardware revolution has hardly kicked off, also due to the fact that digital technology that surrounds us is not always easy to modify. But what would our world be like if technology was easy to modify? Would there be more empowerment? Innovation? Democracy? Participation? What could be in it for business? What could this all mean for people in emerging markets and for the future web of things?

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SANLU’S MELAMINE-TAINTED MILK CRISIS IN CHINA The milk crisis grieves us [the government] as much as it does the parents. We also feel guilty over this incident, which has exposed many problems along the milk supply chain [...] Not only has the crisis revealed shortcomings in governmental supervision, it also reflects the lack of professional ethics and social responsibility among corporations [...] The situation must be rectified immediately. Those irresponsible enterprises and implicated leaders must be penalised. Not a single one of them should get away with this!1 · Wen Jiabao, prime minister of China On 12 September 2008, the Chinese government ordered the nation’s biggest manufacturer of milk powder, Sanlu Group (“Sanlu”), to halt production because its powdered infant formula was found to contain melamine, a nitrogen-rich chemical, ingestion of which could cause kidney stones. The national inspection agency further discovered that milk products manufactured by 21 other diary companies tested positive for melamine. Sanlu was reported to have received its first complaint of illness as early as December 2007. However, news of the problem only surfaced nationwide after Sanlu’s New Zealand partner, Fonterra Cooperative Group (“Fonterra”), alerted the New Zealand government in September 2008. Soon after the scandal broke, Sanlu apologised publicly for the incident and said that its milk suppliers had added melamine to the milk before selling it to them. However, the company failed to explain the delay in alerting the public to the contamination. The local government of Shijiazhuang, where Sanlu was headquartered, was also blamed for holding back the news from the central government. By the end of September 2008, about 53,000 young children were found to have been sickened due to consumption of melamine-laced dairy products, and at least four babies had died from kidney failure. The melamine scare resulted in many countries recalling and banning goods using milk products from China. The milk crisis was soon regarded by the World Health Organisation (“WHO”) as one of the largest food-safety events in recent decades. While the Sanlu incident triggered widespread probes into the safety of food products made in China, it spotlighted the inadequacy of the entire dairy supply chain in China. The government and the industry had to take steps to restore confidence and ensure the quality of the Chinese dairy supply. China’s Dairy Industry Along with China’s growing per capita income and the people’s increasing desire for Western diets, demand for milk and dairy products in the country had been on the increase. Between 2000 and 2007, China’s dairy consumption had increased at an average rate of 23% each year.2 In 2007, over 35 million tons of milk was produced, which was a five-fold increase over a decade before [see Exhibit 1]. Euromonitor, a global industrial research firm, estimated the value of China’s dairy market at US$18 billion in 2007.3 .

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