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Water & Sewer Utilities
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NAICS CODES: 2213
SIC CODES: 4941, 4952
PROFILE OVERVIEW | FULL PROFILE
11.23.2015
Industry Overview
Companies in this industry operate water treatment and water
supply systems; sewer systems and sewage treatment facilities;
and steam and air-conditioning supply systems. Major
companies include American Water Works, Aqua America, and
California Water Service (all based in the US), along with
France-based global giants SUEZ Environnement and Veolia
Environnement, Brazil's SABESP, and the UK's Severn Trent.
The size of the global water utility market is estimated to be
$185 billion, according to S-Network Global Water Indexes.
Private-sector operators make up about 20% of that market.
Though public utilities dominate, competition among private
water management companies takes place in major markets in
Europe, Asia, Australia, and North America.
The US commercial water and sewer utilities industry includes
about 4,900 establishments (single-location companies and units
of multi-location companies) with combined annual revenue of
about $13 billion. The commercial industry is small compared
to the water and sewer services operated by many regional and
local governments in the US. Government-owned water and
sewer utility services earn about $120 billion annually.
Competitive Landscape
Demand depends on commercial and residential water needs,
which are related to population growth and to the level of
economic activity. The profitability of individual companies
depends on efficiency of operations, because prices are fixed by
public utility commissions (PUCs). Large companies have
economies of scale in operations and the ability to raise capital
for infrastructure improvements. Small companies can compete
successfully through superior engineering or by serving
desirable local markets. The US industry is concentrated: the 50
largest companies account for about 75% of industry revenue.
High barriers to entry, such as capital investments, make the
industry somewhat resistant to competition; many companies
operate as de facto monopolies.
Products, Operations & Technology
Revenue by Service - US Census Bureau
Water services account for about 70% of industry revenue,
sewer services for about 15%. Steam supply, irrigation and
other services account for the rest.
The operations of small or large water and sewer systems and
commercial or municipal utilities are similar. Water and sewer
operations are local monopolies, mainly because of the large
infrastructure of reservoirs, pipes, and treatment facilities
needed. Competition exists only in determining who operates a
system. Commercial companies may own a local system, or
operate a system on behalf of a local government ("contract
operations"), or may own parts of a system, such as water wells
or a reservoir.
A water system consists of a water source, a system of storage
reservoirs and pumping stations, a water treatment facility, and
a pipe distribution system. The water source may be surface
(lakes or rivers) or ground water (springs and wells).
Washington, DC, for example, uses more than 100 million
gallons of water per day from the Potomac River. While water
from lakes or rivers is sometimes free, companies must often
pay wholesale fees for water owned by private owners or local
or regional public water authorities.
To ensure that water is available during periods of peak use
(which often coincide with periods of low accumulation, like
the summer months), utilities may operate various types of
reservoirs, including tanks, artificial lakes, and covered ground
reservoirs. Water treatment consists of various steps to remove
contaminants. A coagulant like alum (aluminum sulfate) may be
added to the water to attract and clump suspended particles,
which settle to the bottom or top of sedimentation or flotation
basins. Water is then filtered through sand and gravel beds, and
disinfected with chlorine to kill bacteria and viruses. Fluoride is
usually added (as hydrofluorosilicic acid) to help prevent tooth
decay, and lime (calcium hydroxide) is added to adjust the
water's acidity and prevent corrosion of distribution pipes.
Treated water runs through meters before flowing through
distribution pipes to final customers. Water is periodically
tested for quality at various stages in the system.
A sewer system works much the same as a water system, but in
reverse. Wastewater is collected through a system of pipes from
residential and industrial customers and rain sewers, and is
processed in a treatment plant before being discharged. Primary
treatment consists of filtering and settling out solids from the
waste stream and separating the sludge from the water. In
secondary treatment, oxygen is added to encourage the growth
of bacteria that consume much of the rest of the waste. The
remaining water is then disinfected and discharged into rivers,
lakes, or the ocean. Sludge is treated with heat to kill bacteria
and may be dried for use as fertilizer or placed in landfills.
The operation of both water and sewer systems is highly
automated and requires mainly monitoring. The average local
water or sewer utility has fewer than a dozen employees.
Maintenance and capital costs are often higher than operating
costs, because of the large network of pipes, valves, pumps,
reservoirs, and treatment facilities that make up a complete
system. Pipe maintenance or replacement is especially
expensive, as pipes are usually located under roadways.
Technology
Computer systems have become important to some water or
sewer systems to monitor flow and quality at many points of the
large networks of pipes and valves. Many older systems operate
with only rudimentary monitoring. Some companies invest in
updating antiquated technology to improve efficiency and
customer service. Wireless meter reading systems allow
consumers to monitor daily use and utilities to detect leaks and
cut manual meter reading costs. New plant technologies use
biological processes (instead of costly chemicals) to remove
contaminants.
After September 11, 2001, the US government required
companies to assess their vulnerability to a terrorist attack on
water supplies. Companies have had to adopt and update
technology to comply with those requirements. Changes in
environmental regulations can also trigger system upgrades, and
new federal standards for cybersecurity are also under
discussion.
Sales & Marketing
Customers are individuals, businesses, and municipalities.
Large commercial customers pay lower rates than residential
customers, but residential customers provide stable and
predictable income. Residential customers make up the majority
of customers for commercial utilities. Rates are set by state
publicutility commissions (PUCs). The rate setting mechanism
of most PUCs is complicated and slow, sometimes stretching
out for years. Consequently, the managers of utilities are
constantly involved in rate-setting procedures.
Finance & Regulation
The cash flow of water or sewer companies can be highly
seasonal, as water demand may be higher in the summer but
water availability lower. Accounts receivable for the industry in
the US average about 50 days' sales. Companies typically keep
an allowance for uncollectible customer accounts.
Many companies make large annual capital investments to
maintain or expand their systems. Transmission and distribution
infrastructure accounts for the majority of capital expenditures,
other investments include treatment, storage, and water source
rights.
Regulation
Rates charged by water and sewer companies typically are set
by state public utility commissions (PUCs). Rates are generally
set to allow a utility to earn a reasonable return on investment.
The EPA monitors state compliance with the Safe Drinking
Water Act (SDWA) and sets regulations concerning
contaminants in drinking water. All water system operators are
required to post "consumer confidence reports" about the
contaminants in their water. The EPA also regulates the types of
contaminants that may be discharged into public waters from
sewage systems.
International Insights
The size of the global water utility market is estimated to be
$185 billion, according to S-Network Global Water Indexes.
Private-sector operators make up about 20% of that market.
Though public utilities dominate, competition among private
water management companies takes place in major markets in
Europe, Asia, Australia, and North America. Worldwide, more
than 60 countries have private participation in the water and
sewerage market, and private-sector water project investments
total about $4 billion annually, according to the World Bank.
Major companies based outside the US include France-based
global giants SUEZ Environnement and Veolia Environnement,
Brazil's SABESP, and the UK's Severn Trent.
The world's population is expected to reach 9 billion by 2050,
and water use is growing at twice the rate of the global
population. Agriculture accounts for about 70% of freshwater
withdrawals worldwide. The United Nations and other
organizations work to ensure safe drinking water and sanitation.
Access to water resources can be a source of contention between
countries, and treaties often govern resources shared by more
than one nation.
Water scarcity impacts about 1.2 billion people in more than 40
countries, or about one-fifth of the world's population, and the
UN estimates that between 3 billion and 4 billion people lack
access to safe and reliable tap water. Some 2.6 billion global
residents do not have access to improved sanitation.
Developing nations suffer from issues such as inefficient water
use, pollution, bureaucratic policies, and overuse by agricultural
and industrial businesses. In China and India, industrial,
agricultural, and energy needs outpace clean water supply, and
water treatment and conservation demands are increasing. In
China, the food supply is threatened by the lack of clean water
for agricultural use, which has led to contamination of grains
and produce. In India, free electricity and water provided to
farms have led to overproduction of grains and unsustainable
use of resources.
Despite water scarcity due to desertification in some areas, rates
in the US are among the lowest of developed nations, as water
and wastewater bills make up about 1% of annual household
budgets. Other developed nations with low water utility charges
include Italy and Poland, while Germany and Denmark have
among the highest water bills, according to an analysis of major
cities from the International Water Association.
Regional Highlights
In the US, availability of water resources varies by region.
Areas such as the West and the Southwest are marked by water
scarcity and frequent droughts. Water is more plentiful and
available in the northern and eastern parts of the US. Pricing for
water is influenced not only by availability, but also by demand,
infrastructure, regional planning, state and local government
subsidies, and other factors.
Water is cheapest in the Great Lakes region of the US, but that
is not true for other water-rich areas, according to the Pacific
Institute's research organization Circle of Blue. In Boston, a
family of four using 100 gallons per day will pay about $78 per
month. In desert Phoenix, a family of four pays around $39 per
month. Similarly, Las Vegas residents pay about $42 per month;
Atlanta residents, $92 monthly. Atlanta has about 10 times the
annual rainfall of Las Vegas.
Water may come from rivers, aquifers, reservoirs, or natural
lakes, depending upon the region. Companies are restricted by
legislation to how they can access, treat, and deliver water to
their customers. Local weather conditions, such as floods,
hurricanes, or tornadoes, can impact water availability or cause
contamination.
Human Resources
Some employees of commercial water and sewer utilities have
special technical or engineering skills that command above-
average earnings. Overall, the average hourly industry wage in
the US is slightly higher than the national average. Commercial
companies generally have to pay about the same wages as their
public sector counterparts. The industry injury rate in the US is
moderately lower than the national average.
Industry Employment Growth
Bureau of Labor Statistics
Average Hourly Earnings & Annual Wage Increase
Bureau of Labor Statistics
· Back to Profile Overview
Bottom of Form
SUPPORT CENTER
FAQsAbout UsContact Us/Feedback
INTELLIGENCE ON THE GO
FIRST RESEARCH PRODUCTS
Industry ProfilesState & Province ProfilesCountry
ProfilesIndustry Prospector
PARTNER NETWORK SITES
Dun & BradstreetHoover'sBizmology
Copyright 2016, Hoover's Inc., All Rights Reserved. This data
cannot be copied, sold, or distributed in any manner without the
written permission of First Research.
Assignment 1: Life Before the Web
For this assignment you will spend one weekend (or any 48 hour
period) without any digital technologies available from the
advent of the world wide web onward (early 1990s). This means
you may only use your phones as a phone. You may not use any
smart feature on your phone. You may not use the internet. You
may not use satellite radio. No tablets. Etc.
You may use your computer for word processing and viewing
documents. Make sure to get any information you may need
over the weekend before you begin this task.
No viewing or listening to media on computers, tablets, phones,
iPods, etc.
You may watch television but you may not use the menu feature
on your cable box (you have to actually flip through the
channels).
You may not watch DVDs. You can play CDs (if you have
them).
While video games did exist, modern game systems and
powerful computers did not, so no games unless you are playing
80s games or earlier.
Absolutely no social media!
While depriving yourself for a weekend, take note of any time
you are about to use your media technologies. Next, you should
look back and examine how your life was different than normal
over those two days. Finally, you should attempt to imagine
how life was most different before our current digital
technologies.
Write a 750-1000 word paper on what you find to be the biggest
difference between a pre-web world and today. You can focus
on positive or negative aspects of our current media
technologies. Your paper must include a thesis that you will
back up with your experience from the weekend.
Papers will be graded on the strength of your thesis, support for
the thesis, grammar, punctuation, format and style.
First draft is due Jan 29
Final draft is due Feb 15
Due in 48 hours, please follow the described directions. I wilI
pay 40, will only pay what I have stated please do not ask for
more; don’t waste my time or yours!
The SWOT analysis is on water and sewer utilities. I have also
sent the industry profile overview, please other sources as
needed.
Please do correct citations and references. Follow APA format
guide lines 399-499.
No PLAGARISM!!! Use Own words.
Read the industry profile overview, including the website links,
on the page.
Complete a SWOT analysis for the selected industry. The
SWOT analysis allows a business to understand how a
competitor is positioned in the environment by assessing its
strengths, weaknesses, opportunities, and threats. An
understanding of a competitor's position can be a key for a
business to determine where funding and resources should be
allotted to create new products or services.
Use information in the industry profile overview and other
scholarly sources as needed. The SWOT analysis should include
each of the following:
· Strengths
· Weaknesses
· Opportunities
· Threats
Write a 1,050- to 1,400-word paper, including the following
attributes:
· SWOT analysis, including a SWOT chart
· Identify opportunities (either product or service) that could
improve the customer experience.
· Strategy evaluation
· Define strategic tasks.
· Assess the industry's capabilities.
· Identify the barriers to strategy implementation.
· A response to the following:
· Based on the SWOT analysis and strategy evaluation, what are
some creative actions the industry can pursue to include
innovation as a component of their strategy?
Format your paper consistent with APA guidelines.

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Top of FormWater & Sewer Utilities New!View More News & Soci.docx

  • 1. Top of Form Water & Sewer Utilities New! View More News & Social NAICS CODES: 2213 SIC CODES: 4941, 4952 PROFILE OVERVIEW | FULL PROFILE 11.23.2015 Industry Overview Companies in this industry operate water treatment and water supply systems; sewer systems and sewage treatment facilities; and steam and air-conditioning supply systems. Major companies include American Water Works, Aqua America, and California Water Service (all based in the US), along with France-based global giants SUEZ Environnement and Veolia Environnement, Brazil's SABESP, and the UK's Severn Trent. The size of the global water utility market is estimated to be $185 billion, according to S-Network Global Water Indexes. Private-sector operators make up about 20% of that market. Though public utilities dominate, competition among private water management companies takes place in major markets in Europe, Asia, Australia, and North America. The US commercial water and sewer utilities industry includes about 4,900 establishments (single-location companies and units of multi-location companies) with combined annual revenue of about $13 billion. The commercial industry is small compared to the water and sewer services operated by many regional and local governments in the US. Government-owned water and sewer utility services earn about $120 billion annually. Competitive Landscape Demand depends on commercial and residential water needs, which are related to population growth and to the level of economic activity. The profitability of individual companies depends on efficiency of operations, because prices are fixed by
  • 2. public utility commissions (PUCs). Large companies have economies of scale in operations and the ability to raise capital for infrastructure improvements. Small companies can compete successfully through superior engineering or by serving desirable local markets. The US industry is concentrated: the 50 largest companies account for about 75% of industry revenue. High barriers to entry, such as capital investments, make the industry somewhat resistant to competition; many companies operate as de facto monopolies. Products, Operations & Technology Revenue by Service - US Census Bureau Water services account for about 70% of industry revenue, sewer services for about 15%. Steam supply, irrigation and other services account for the rest. The operations of small or large water and sewer systems and commercial or municipal utilities are similar. Water and sewer operations are local monopolies, mainly because of the large infrastructure of reservoirs, pipes, and treatment facilities needed. Competition exists only in determining who operates a system. Commercial companies may own a local system, or operate a system on behalf of a local government ("contract operations"), or may own parts of a system, such as water wells or a reservoir. A water system consists of a water source, a system of storage reservoirs and pumping stations, a water treatment facility, and a pipe distribution system. The water source may be surface (lakes or rivers) or ground water (springs and wells). Washington, DC, for example, uses more than 100 million gallons of water per day from the Potomac River. While water from lakes or rivers is sometimes free, companies must often pay wholesale fees for water owned by private owners or local or regional public water authorities. To ensure that water is available during periods of peak use (which often coincide with periods of low accumulation, like the summer months), utilities may operate various types of
  • 3. reservoirs, including tanks, artificial lakes, and covered ground reservoirs. Water treatment consists of various steps to remove contaminants. A coagulant like alum (aluminum sulfate) may be added to the water to attract and clump suspended particles, which settle to the bottom or top of sedimentation or flotation basins. Water is then filtered through sand and gravel beds, and disinfected with chlorine to kill bacteria and viruses. Fluoride is usually added (as hydrofluorosilicic acid) to help prevent tooth decay, and lime (calcium hydroxide) is added to adjust the water's acidity and prevent corrosion of distribution pipes. Treated water runs through meters before flowing through distribution pipes to final customers. Water is periodically tested for quality at various stages in the system. A sewer system works much the same as a water system, but in reverse. Wastewater is collected through a system of pipes from residential and industrial customers and rain sewers, and is processed in a treatment plant before being discharged. Primary treatment consists of filtering and settling out solids from the waste stream and separating the sludge from the water. In secondary treatment, oxygen is added to encourage the growth of bacteria that consume much of the rest of the waste. The remaining water is then disinfected and discharged into rivers, lakes, or the ocean. Sludge is treated with heat to kill bacteria and may be dried for use as fertilizer or placed in landfills. The operation of both water and sewer systems is highly automated and requires mainly monitoring. The average local water or sewer utility has fewer than a dozen employees. Maintenance and capital costs are often higher than operating costs, because of the large network of pipes, valves, pumps, reservoirs, and treatment facilities that make up a complete system. Pipe maintenance or replacement is especially expensive, as pipes are usually located under roadways. Technology Computer systems have become important to some water or sewer systems to monitor flow and quality at many points of the large networks of pipes and valves. Many older systems operate
  • 4. with only rudimentary monitoring. Some companies invest in updating antiquated technology to improve efficiency and customer service. Wireless meter reading systems allow consumers to monitor daily use and utilities to detect leaks and cut manual meter reading costs. New plant technologies use biological processes (instead of costly chemicals) to remove contaminants. After September 11, 2001, the US government required companies to assess their vulnerability to a terrorist attack on water supplies. Companies have had to adopt and update technology to comply with those requirements. Changes in environmental regulations can also trigger system upgrades, and new federal standards for cybersecurity are also under discussion. Sales & Marketing Customers are individuals, businesses, and municipalities. Large commercial customers pay lower rates than residential customers, but residential customers provide stable and predictable income. Residential customers make up the majority of customers for commercial utilities. Rates are set by state publicutility commissions (PUCs). The rate setting mechanism of most PUCs is complicated and slow, sometimes stretching out for years. Consequently, the managers of utilities are constantly involved in rate-setting procedures. Finance & Regulation The cash flow of water or sewer companies can be highly seasonal, as water demand may be higher in the summer but water availability lower. Accounts receivable for the industry in the US average about 50 days' sales. Companies typically keep an allowance for uncollectible customer accounts. Many companies make large annual capital investments to maintain or expand their systems. Transmission and distribution infrastructure accounts for the majority of capital expenditures, other investments include treatment, storage, and water source rights. Regulation
  • 5. Rates charged by water and sewer companies typically are set by state public utility commissions (PUCs). Rates are generally set to allow a utility to earn a reasonable return on investment. The EPA monitors state compliance with the Safe Drinking Water Act (SDWA) and sets regulations concerning contaminants in drinking water. All water system operators are required to post "consumer confidence reports" about the contaminants in their water. The EPA also regulates the types of contaminants that may be discharged into public waters from sewage systems. International Insights The size of the global water utility market is estimated to be $185 billion, according to S-Network Global Water Indexes. Private-sector operators make up about 20% of that market. Though public utilities dominate, competition among private water management companies takes place in major markets in Europe, Asia, Australia, and North America. Worldwide, more than 60 countries have private participation in the water and sewerage market, and private-sector water project investments total about $4 billion annually, according to the World Bank. Major companies based outside the US include France-based global giants SUEZ Environnement and Veolia Environnement, Brazil's SABESP, and the UK's Severn Trent. The world's population is expected to reach 9 billion by 2050, and water use is growing at twice the rate of the global population. Agriculture accounts for about 70% of freshwater withdrawals worldwide. The United Nations and other organizations work to ensure safe drinking water and sanitation. Access to water resources can be a source of contention between countries, and treaties often govern resources shared by more than one nation. Water scarcity impacts about 1.2 billion people in more than 40 countries, or about one-fifth of the world's population, and the UN estimates that between 3 billion and 4 billion people lack access to safe and reliable tap water. Some 2.6 billion global residents do not have access to improved sanitation.
  • 6. Developing nations suffer from issues such as inefficient water use, pollution, bureaucratic policies, and overuse by agricultural and industrial businesses. In China and India, industrial, agricultural, and energy needs outpace clean water supply, and water treatment and conservation demands are increasing. In China, the food supply is threatened by the lack of clean water for agricultural use, which has led to contamination of grains and produce. In India, free electricity and water provided to farms have led to overproduction of grains and unsustainable use of resources. Despite water scarcity due to desertification in some areas, rates in the US are among the lowest of developed nations, as water and wastewater bills make up about 1% of annual household budgets. Other developed nations with low water utility charges include Italy and Poland, while Germany and Denmark have among the highest water bills, according to an analysis of major cities from the International Water Association. Regional Highlights In the US, availability of water resources varies by region. Areas such as the West and the Southwest are marked by water scarcity and frequent droughts. Water is more plentiful and available in the northern and eastern parts of the US. Pricing for water is influenced not only by availability, but also by demand, infrastructure, regional planning, state and local government subsidies, and other factors. Water is cheapest in the Great Lakes region of the US, but that is not true for other water-rich areas, according to the Pacific Institute's research organization Circle of Blue. In Boston, a family of four using 100 gallons per day will pay about $78 per month. In desert Phoenix, a family of four pays around $39 per month. Similarly, Las Vegas residents pay about $42 per month; Atlanta residents, $92 monthly. Atlanta has about 10 times the annual rainfall of Las Vegas. Water may come from rivers, aquifers, reservoirs, or natural lakes, depending upon the region. Companies are restricted by legislation to how they can access, treat, and deliver water to
  • 7. their customers. Local weather conditions, such as floods, hurricanes, or tornadoes, can impact water availability or cause contamination. Human Resources Some employees of commercial water and sewer utilities have special technical or engineering skills that command above- average earnings. Overall, the average hourly industry wage in the US is slightly higher than the national average. Commercial companies generally have to pay about the same wages as their public sector counterparts. The industry injury rate in the US is moderately lower than the national average. Industry Employment Growth Bureau of Labor Statistics Average Hourly Earnings & Annual Wage Increase Bureau of Labor Statistics · Back to Profile Overview Bottom of Form SUPPORT CENTER FAQsAbout UsContact Us/Feedback INTELLIGENCE ON THE GO FIRST RESEARCH PRODUCTS Industry ProfilesState & Province ProfilesCountry ProfilesIndustry Prospector PARTNER NETWORK SITES Dun & BradstreetHoover'sBizmology Copyright 2016, Hoover's Inc., All Rights Reserved. This data cannot be copied, sold, or distributed in any manner without the written permission of First Research. Assignment 1: Life Before the Web
  • 8. For this assignment you will spend one weekend (or any 48 hour period) without any digital technologies available from the advent of the world wide web onward (early 1990s). This means you may only use your phones as a phone. You may not use any smart feature on your phone. You may not use the internet. You may not use satellite radio. No tablets. Etc. You may use your computer for word processing and viewing documents. Make sure to get any information you may need over the weekend before you begin this task. No viewing or listening to media on computers, tablets, phones, iPods, etc. You may watch television but you may not use the menu feature on your cable box (you have to actually flip through the channels). You may not watch DVDs. You can play CDs (if you have them). While video games did exist, modern game systems and powerful computers did not, so no games unless you are playing 80s games or earlier. Absolutely no social media! While depriving yourself for a weekend, take note of any time you are about to use your media technologies. Next, you should look back and examine how your life was different than normal over those two days. Finally, you should attempt to imagine how life was most different before our current digital technologies.
  • 9. Write a 750-1000 word paper on what you find to be the biggest difference between a pre-web world and today. You can focus on positive or negative aspects of our current media technologies. Your paper must include a thesis that you will back up with your experience from the weekend. Papers will be graded on the strength of your thesis, support for the thesis, grammar, punctuation, format and style. First draft is due Jan 29 Final draft is due Feb 15 Due in 48 hours, please follow the described directions. I wilI pay 40, will only pay what I have stated please do not ask for more; don’t waste my time or yours! The SWOT analysis is on water and sewer utilities. I have also sent the industry profile overview, please other sources as needed. Please do correct citations and references. Follow APA format guide lines 399-499. No PLAGARISM!!! Use Own words. Read the industry profile overview, including the website links, on the page. Complete a SWOT analysis for the selected industry. The SWOT analysis allows a business to understand how a competitor is positioned in the environment by assessing its strengths, weaknesses, opportunities, and threats. An understanding of a competitor's position can be a key for a business to determine where funding and resources should be allotted to create new products or services. Use information in the industry profile overview and other scholarly sources as needed. The SWOT analysis should include
  • 10. each of the following: · Strengths · Weaknesses · Opportunities · Threats Write a 1,050- to 1,400-word paper, including the following attributes: · SWOT analysis, including a SWOT chart · Identify opportunities (either product or service) that could improve the customer experience. · Strategy evaluation · Define strategic tasks. · Assess the industry's capabilities. · Identify the barriers to strategy implementation. · A response to the following: · Based on the SWOT analysis and strategy evaluation, what are some creative actions the industry can pursue to include innovation as a component of their strategy? Format your paper consistent with APA guidelines.