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10 Suggestions for Creative Strategists

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edward boches
edward boches

10 Suggestions for Advertising Creative Strategists. Given at University of Oregon School for Journalism and Communications to Dave Koranda's Curiosity for Strategists class. Video after slide 21: Pay attention to human behavior: http://vimeo.com/2882229

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10 suggestions for creative strategists Tuesday, February 22, 2011
Start at the beginning Tuesday, February 22, 2011
Tuesday, February 22, 2011
Rules are what the artist breaks; the memorable never emerged from a formula. Tuesday, February 22, 2011
“You can say the right thing about a product and nobody will listen. You’ve got to say it in such a way that people will feel it in their gut. If they don’t feel it, nothing will happen.” Tuesday, February 22, 2011
Know all the great work Tuesday, February 22, 2011
Tuesday, February 22, 2011
Learn to dissect, never to copy Tuesday, February 22, 2011
Tuesday, February 22, 2011
Master the art of stealing Tuesday, February 22, 2011
Tuesday, February 22, 2011
Tuesday, February 22, 2011
See things from a creative perspective and ask, “What could I do with that?” Tuesday, February 22, 2011
Tuesday, February 22, 2011
Forget everything you ever learned about advertising Tuesday, February 22, 2011
Tuesday, February 22, 2011
Seek unexpected sources and look below the surface Tuesday, February 22, 2011
Tuesday, February 22, 2011
Pay close attention to human behavior Tuesday, February 22, 2011
Tuesday, February 22, 2011
Read everything Tuesday, February 22, 2011
Tuesday, February 22, 2011
Seek collisions Tuesday, February 22, 2011
Tuesday, February 22, 2011
People Tuesday, February 22, 2011
@malbonnington @faris @garethk @thaz7 @melex @lenkendall @lenkendall @conradlisco Tuesday, February 22, 2011
Tuesday, February 22, 2011

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10 Suggestions for Creative Strategists