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quot;Neuroscience tells us that each of the concepts we have ‐‐ the long‐
term concepts that structure how we think ‐‐ is instantiated in the 
synapses of the brain… Concepts are not things that can be changed 
just by someone telling us a fact. We may be presented with facts, 
but for us to make sense of them, they have to fit what is already in 
the synapses of the brain. Otherwise, facts go in and then they go 
right back out. They are not heard, or they are not accepted as facts, 
or they mystify us: Why would anyone have said that? Then we label 
the fact as irrational, crazy, or stupid.quot;                      George Lakoff, 
Linguist                                


[Type text]                                KPM Creative Commons License    [Type text] 
“What is surface conflict, jagged 
peaks of icebergs facing off with 
each other, beneath may be 
joined when we have eyes to 
seequot;              Tilden Edwards  
 
                




[Type text]        KPM Creative Commons License    [Type text] 
 
 
“Understand  the  differences;  act 
on the commonalities.”  
 
               Andrew Masondo 
                




[Type text]        KPM Creative Commons License    [Type text] 
 
“Give me a place to stand and a 
lever  long  enough  and  I  will 
move the world”  
                     Archimedes  
 
                




[Type text]        KPM Creative Commons License    [Type text] 
 
The success of non‐profits has more to 
do with how they “work outside the 
boundaries of their organizations than 
with how they manage their own 
internal operations” 
          Heather Grant and Leslie Crutchfield 
                




[Type text]          KPM Creative Commons License    [Type text] 
“The  secret  to  [successful 
nonprofits]  lies  in  how  [they] 
mobilize  every  sector  of  society, 
government,  business  nonprofits 
and  the  public  to  be  a  force  for 
good.”  
 
            Grant and Crutchfield 
                




[Type text]        KPM Creative Commons License    [Type text] 
 
“Never doubt that a small group 
of thoughtful, committed citizens 
can change the world; indeed, 
it’s the only thing that ever has”  
                                    Margaret Mead 
                




[Type text]        KPM Creative Commons License    [Type text] 
“Conversation can be recognized as the 
principal instrument of change now 
that we are beginning to realize that 
laws and guns are incapable of altering 
mentalities and that change is 
superficial if mentalities are not 
altered.”  
                                        Theodore Zeldin 
[Type text]    KPM Creative Commons License         [Type text] 
 
 
“Questioning  values  is  the 
strategic task of our times.”  
                                                   Fran Peavey 
                




[Type text]        KPM Creative Commons License             [Type text] 
“Behavior change happens mostly by speaking to 
people’s feelings… This is true even in 
organizations that are very focused on analysis 
and quantitative measurement, even among 
people who think of themselves as smart in an 
MBA sense. In highly successful change efforts, 
people find ways to help others see the problems 
or solutions in ways that influence emotions, not 
just thought.”   
               John Kotter, Harvard Business School 
[Type text]                KPM Creative Commons License    [Type text] 
 
 
“Joy is a more powerful 
motivator than fear.”  
               Dr. Dean Ornish 
                                  
[Type text]        KPM Creative Commons License    [Type text] 
 

“We cannot solve problems at the 
same level at which they are 
created”  

                                             Albert Einstein 
 


    [Type text]    KPM Creative Commons License         [Type text] 

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How Change Takes Place 1