2. About the project
TV advertising
Internet
Press
Advertising in pharmacies
Pharmaceutical company which representss MagnisB6 in Lithuania ordered
advertising campaign through different medias. All media channels were directed
to the special co-site with stress test:
4. National stress test co-site :
http://nacionalinisstresotestas.delfi.lt/
Special co-site was created, also
was adapted for mobile devices.
Visitors could fill the test with 20
questions:
5. Stands in the pharmacies:
Special stands
were arranged
in pharmacies –
with invitation
to fill a stress
test in DELFI.
6. DELFI FRONT PAGE: PROJECT BLOCK
On DELFI.LT site front page was placed special news articles
block with topics about stress. Period - two weeks:
Each day was announced
new article. 16 articles
were announced during
two weeks. Project topics:
• Stress problem in the
society
• How stress affects
people
• Antistress techniques
• Magnesium deficiency
influence to health
• Interview with
psychiatrists, their
comments and advices
about stress problem in
Lithuania.
7. CONTENT PROJECT ARTICLE PAGE
Page views: 134 829
Visitors, who have read the articles: 83 129
From the front page article block visitors were directed to the inner article
page with integrated Magne B6 wallpaper, which was linked to the special
National stress test co-site:
8. NATIONAL STRESS TEST CO-SITE :
Stress test was filled by more than
24000 visitors:
Stress test was programmed by stress level by:
• Age
• Profession
• Living place (regions)
10. National stress test promo campaign:
During the project period -
-6 weeks- promo
advertising banners
campaign was through all
DELFI group environment,
including DELFI,
Moteris.lt,
Cosmopolitan.lt sites.
More than 18.000.000
impressions with reach
more than 1.100.000
users!
11. 57.08 % having higher
or uncompleted higher
education
61,32 % living in the main big
Lithuanian cities*
42,96% having higher or
high net income for one
family person
Source - Gemius Direct Effect
Gemius Direct Effect: PROJECT AUDIENCE SOCIO-DEMOGRAPHY
