1. Empathy map,
problem statement and
stakeholders
Design Thinking Action Lab
Interview for a new office/laptop store away tool

2. SAY – quotes in the interview
 I would like to do something with this idea.
 How can we make this work?
 What are the key features for comparable products?
 What should be at least in it?
 What would people value?
 Can we improve current products?
 Should it be light?

3. SAY 2
 Can we involve design schools?
 I want to include room for hardware in the product.
 Do we value function more than design?

4. DO - observations
 Preference for an all-in product
 Becomes more excited when talking about various functions for the product
 Seems not too mind that the product might become too big
 Not a lot of research done yet
 Seems to be an important role for electrical and additional parts

5. THINK
 The product should have several functions
 It seems to be for both the business and private market
 The size of the product seems not that important
 A nice design would be great but is open
 Not all requirements are clear yet
 There does not seem to be a specific target group yet

6. THINK 2
 The product should have room for storage of wires and additional small
hardware products based on the all-in product idea
 The portability element seems to be under highlighted at the moment
 There seems to be no clear thoughts on the production yet
 Some elements of a business plan seem to be missing, such as a competitor
ananlysis
 A small prototype of a rough product idea would be ideal

7. FEEL
 The idea feels good, there seems to be a demand for clever store away
products
 Probably a lot depends on the function and design of the product
 I feel that the product should be small in connexion with travel
 If needed some elements of the storage could be sacrificed for the element
of travel
 There can be more focus on the functions of the tool, e.g. next to storage
usage as elevated tool for looking at the laptop at sight level

8. FEEL 2
 A lot can still be learned from looking at branch specialists
 Probably focus on business segment
 I feel the product is suitable for incremental production (improvement)
steps
 A design team would be very helpfull
 I feel the large picture is clear now
 I feel that when the product is final large scale production can be an option

9. PROBLEM STATEMENT
 How can we best improve our idea for the production of a tool to store away
hardware and wires for a laptop and at the same time have a good eye sight
for the screen?

10. STAKEHOLDERS
 Business owners
 Design team
 Production team
 Financiers
 Customers