A quick and simple introduction- a teaser really - on marketing technology. What is it. How it can help small business/sole practitioner. Given to the Eastside Professional Networkers Group on May 4th, 2017

1. Say Hello to
MarTech

2. On Top Of Everything Else…
• Differentiation / Education
• Incomplete customer / prospect profile
• Absent account strategy
• Hammer & nail
• Data firehose

3. Say “Hello” to Martech
• Marketing Technology
• Efforts and tools that harness
technology to achieve marketing goals
and objectives
• 3,500 different vendors across 43
different categories

5. Its Really Not That Complex
• Marketing Technology Stack
• Group of technologies that marketers leverage to execute, analyze and
improve their marketing activities.

7. CRM (Free to $75/user/mos)
• Manage and analyze customer/prospect interactions and data
throughout the customer lifecycle
• Account Profile
• Who buys what? Who is listening to you?
• References (+ or -), Partners, Competition
• Lead Pipeline / Forecast

8. Marketing Automation ($100/mos to +++)
• Technology that helps you more effectively market on multiple
channels online (such as email, social media, websites, etc.)
and automate repetitive tasks.
• Drip Campaigns
• Follow-up emails on landing page offers / events
• Push prospects through the Funnel
• Focus on ranking MQL/SQL
• Move away from “blasts”

9. Q & A
• Governors Road Network
• Edward Patience
• 954-261-0906
• epatience@governorsroad.com