Casablanca                                    14/01/2011Study Skills forAcademic StudyPresented by Edmond CompaoreSupervis...
CONTENT                   Introduction                   I/Definition        II/ Consumers Reaction to products     III/W...
Introduction          Consumer is the target of  business.So,marketers need to know theirrequirements and how they make th...
I/ DefinitionThe study of a group of    people and the  processes used to satisfy needs and theimpact of these on theconsu...
II/Consumers Reaction to              products             CONSUMER              PRODUCT                OR              SE...
III/ What affects the Consumer           behavior?
1-CONSUMER PSYCHOLOGY-Motivation,ability and opportunities-Attention and perception-Knowledge and Understanding-Attitude a...
2-CUSTOMER ’CULTURE-Consumer    diversity-Social influence on consumer behavior-Value,personality and lifestyle-Social cla...
IV/Process of making a                 decision-Problem of           -Evaluationrecognition                               ...
V/ Who benefit from the study    of consumer behavior?
ConclusionNowadays, the consumers behaviours are changing  and getting more and more difficult to understand   and to stud...
References http://books.google.com/books?id=jvzH-  2NRIhAC&printsec=frontcover&dq=definition+of+consumer+be  haviour&hl=e...
Consumers behaviour 2
Upcoming SlideShare
Loading in …5
×

Consumers behaviour 2

955 views

Published on

Consumer behaviour

Published in: Technology, Self Improvement
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
955
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
3
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Consumers behaviour 2

  1. 1. Casablanca 14/01/2011Study Skills forAcademic StudyPresented by Edmond CompaoreSupervised by Mrs Bouchra Kachoub
  2. 2. CONTENT  Introduction I/Definition II/ Consumers Reaction to products III/What affects the Consumer behavior? 1-Consumer Psychology2-Cusumer’s culture IV/Proccess of making a decision V/Who benefit from the study of the consumer behavior?  Conlusion
  3. 3. Introduction Consumer is the target of business.So,marketers need to know theirrequirements and how they make their decision
  4. 4. I/ DefinitionThe study of a group of people and the processes used to satisfy needs and theimpact of these on theconsumers and society
  5. 5. II/Consumers Reaction to products CONSUMER PRODUCT OR SERVICEFAVOURABLE UNFAVOURABLE
  6. 6. III/ What affects the Consumer behavior?
  7. 7. 1-CONSUMER PSYCHOLOGY-Motivation,ability and opportunities-Attention and perception-Knowledge and Understanding-Attitude and personality-Memories EXAMPLES:-A young girl,wanting to be loved by her friend-A young man sees an advertisement for Camel cigarette
  8. 8. 2-CUSTOMER ’CULTURE-Consumer diversity-Social influence on consumer behavior-Value,personality and lifestyle-Social class and households influences EXAMPLE: Jessica ,a young girl living in Beverly hills in USA,rich family Arlette ,a young girl living in Africa in a small country side of Morocco ,poor family
  9. 9. IV/Process of making a decision-Problem of -Evaluationrecognition Post- - and Decision and purchaseinformation Processes decision search EXAMPLE :JOHN HAS A SMALL CAR AND WANT TO CARRY HIS BIG FAMILY
  10. 10. V/ Who benefit from the study of consumer behavior?
  11. 11. ConclusionNowadays, the consumers behaviours are changing and getting more and more difficult to understand and to study. All the specialists have to pay veryattention if they want to keep their loyalty and attract more and more them.
  12. 12. References http://books.google.com/books?id=jvzH- 2NRIhAC&printsec=frontcover&dq=definition+of+consumer+be haviour&hl=en&ei=9vAlTYmlHKeN4gagosHHCQ&sa=X&oi=bo ok_result&ct=book- thumbnail&resnum=5&ved=0CD4Q6wEwBA#v=onepage&q=d efinition%20of%20consumer%20behaviour&f=false http://books.google.co.uk/books?id=fk1rTxRYtY0C&printsec=fr ontcover&hl=fr#v=onepage&q&f=true http://books.google.com/books?id=kqSx3q8O1hcC&pg=PA1&d q=introduction+t#v=onepage&q=introduction%20t&f=false

×