Casablanca 14/01/2011Study Skills forAcademic StudyPresented by Edmond CompaoreSupervised by Mrs Bouchra Kachoub
CONTENT Introduction I/Definition II/ Consumers Reaction to products III/What affects the Consumer behavior? 1-Consumer Psychology2-Cusumer’s culture IV/Proccess of making a decision V/Who benefit from the study of the consumer behavior? Conlusion
Introduction Consumer is the target of business.So,marketers need to know theirrequirements and how they make their decision
I/ DefinitionThe study of a group of people and the processes used to satisfy needs and theimpact of these on theconsumers and society
II/Consumers Reaction to products CONSUMER PRODUCT OR SERVICEFAVOURABLE UNFAVOURABLE
1-CONSUMER PSYCHOLOGY-Motivation,ability and opportunities-Attention and perception-Knowledge and Understanding-Attitude and personality-Memories EXAMPLES:-A young girl,wanting to be loved by her friend-A young man sees an advertisement for Camel cigarette
2-CUSTOMER ’CULTURE-Consumer diversity-Social influence on consumer behavior-Value,personality and lifestyle-Social class and households influences EXAMPLE: Jessica ,a young girl living in Beverly hills in USA,rich family Arlette ,a young girl living in Africa in a small country side of Morocco ,poor family
IV/Process of making a decision-Problem of -Evaluationrecognition Post- - and Decision and purchaseinformation Processes decision search EXAMPLE :JOHN HAS A SMALL CAR AND WANT TO CARRY HIS BIG FAMILY
V/ Who benefit from the study of consumer behavior?
ConclusionNowadays, the consumers behaviours are changing and getting more and more difficult to understand and to study. All the specialists have to pay veryattention if they want to keep their loyalty and attract more and more them.