1. Presented by :
Edmond
, Mohammed
& Abderafii .
Supervised by :
Miss Bouchra Kachoub
2. Why study Consumer Pschychology?
*Motivation, Ability and Opportunity
*Attention and Perception
*Categorize and Comprehension Information
*Changing Attitudes
*Retrieving Memories
3. • Study Consumer Pscychology is to
Understand Consumer Behaviour
through the fators which
influenced his/her pscychology
• The final Objective is to meet
the consumer requirement and
attract more Consumer
4. • Motivation: what Move people to
Action=Need
-Example: A person who is hungry will look
for buying food
5. • Ability: make a choice based
on having knowledge about
something .
-Example: An outgoing person
who hasa great experince of
Nightclub has the ability
to decide which one to go
• Opportunity are choices which offered to us
6. • Example: Mr Le Coq,French people who want
to on Safari in Africa will
make sure
to expose to,perceive , attend
any
information he/she think is
revelant
to make the decision
7. • Example: After Finding this Information ,
Mr le
Coq is going to categorize
and
comprehend information that
he has and
may infer that going in
South Africa Safari
is reasonable seeing the
price that an
agency of travel has
8. • Mr le Coq is going to form a
strong idea about this
alternative by analyzing every
single aspect of that .Mr Le
Coq may changed his attidude
about this alternative.
9. • Mr le Coq may forget some
information that he uses to
form his attitude about this
alternative later because of
his memory
10. • Wayne,D.H.,Deborah,J.M.,2008.
Consumer Behavior : SOUTH –
WESTERN CENGAGE Learning
• Johan,S.Ed.,2004.Introduction
To Marketing. Cape Town:JUTA
Academic
11.
12. • What are the factors that affect consumer
Behaviour?
• Do you think that consumer always behave
like that before making a choice?
• Why it is important to study Consumer
pschychology?
