Marketing strategy the social media principles

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Marketing strategy the social media principles

  1. 1. Marketing StrategySocial MediaBy Eduardo Mendoza
  2. 2. Pic: Foottrafic by pdxgreer Markets AreConversations Source: The Cluetrain Manifesto, theses No. 1
  3. 3. 1 2 3 The Win the TheContent ZMOT Channels
  4. 4. 1 TheContent Is King Pic: Chess | King, queen and bishop By Mogolecho
  5. 5. Good Content Blogs Videos Webminars Infographics Audio eBookSource: An infographic explaining how inbound marketing works together with content marketing
  6. 6. Something precious Pic: Day 175…One Ring By bandita
  7. 7. 2Win the
  8. 8. The evolution ofthe shopper Source: ZMOT Handbook
  9. 9. For selecting UniversityPic: Monsters University toy fair Evento Byinsidethemagic For Love (girlfriend or Pic: Luminous Love By RobertPhotographics boyfriend) Smartphones Pic: my iPhone family pile By blakespot
  10. 10. Being there for them Pic: Its My Birthday! Party Wooo! By Sam Ilić’s
  11. 11. 3 TheChannels Pic: Chess | King, queen and bishop By Mogolecho
  12. 12. The sourceWWW
  13. 13. Engagement evaluation Source: Redant - planning and managing a digital strategy
  14. 14. Our Content being The HubSource: An infographic explaining how inbound marketing works together with content marketing
  15. 15. What we want? Pic: The End By Olivander
  16. 16. Them Talking About Us Pic: The Piccadilly Crowd By garryknight
  17. 17. Resources•  The Cluetrain Manifiesto, http://www.cluetrain.com/•  ZMOT Handbook, ways to win shoppers at the zero moment of truth, http://www.zeromomentoftruth.com/•  An infographic explaining how inbound marketing works together with content marketing. http://www.smartinsights.com/content-management/content-marketing- strategy/a-content-marketing-and-inbound-marketing-blueprint/•  Redant, planning and managing a digital strategy – whitepaper, https://www.redant.com/digital-strategy-whitepaper•  PPT Template from: http://slidesthatrock.myshopify.com/
  18. 18. Eduardo Mendoza ing.ed.mendoza@gmail.com @eddmendoza

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