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20120925美日電子書分享
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2012年美國紐約書展及日本東京電子書展的分享
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20120925美日電子書分享
1.
美、⽇日電⼦子書展分享
龐⽂文真 Readmoo電⼦子書店總經理 TDPF 顧問 2012.09.25
2.
美國電⼦子書展 • self publishing
(cover design) • e-singles • giveaway (discovery) • ebook is new normal • social network
3.
4.
5.
self publishing (cover)
6.
from: http://idpf.org/sites/idpf.org/files/digital-book-conference/presentations/db2012/DB2012_Bella_Andre.pdf
7.
from: http://idpf.org/sites/idpf.org/files/digital-book-conference/presentations/db2012/DB2012_Bella_Andre.pdf
8.
from: http://idpf.org/sites/idpf.org/files/digital-book-conference/presentations/db2012/DB2012_Bella_Andre.pdf
9.
from: http://idpf.org/sites/idpf.org/files/digital-book-conference/presentations/db2012/DB2012_Bella_Andre.pdf
10.
from: http://idpf.org/sites/idpf.org/files/digital-book-conference/presentations/db2012/DB2012_Bella_Andre.pdf
11.
from: http://idpf.org/sites/idpf.org/files/digital-book-conference/presentations/db2012/DB2012_Bella_Andre.pdf
12.
• 了解讀者要什麼,⽴立刻寫出來給他們 • ⾃自助出版或(紐約)出版社出版,對讀
者來說,似無區別 • 甜蜜價格:$2.99 (40,000 words) and $4.99 - $5.99 (65,000 - 80,000 words) • 其他可能性:Audio, foreign ebooks, film/ TV... • ⼀一切⾃自⼰己來,真的很費⼒力、費時
13.
from: http://idpf.org/sites/idpf.org/files/digital-book-conference/presentations/db2012/ignite/DB2012_Andrew_Rhomberg.pdf
14.
from: http://idpf.org/sites/idpf.org/files/digital-book-conference/presentations/db2012/ignite/DB2012_Brian_Felsen.pdf
15.
Text from: http://idpf.org/sites/idpf.org/files/digital-book-conference/presentations/db2012/ignite/DB2012_Brian_Felsen.pdf
16.
e-singles
from: http://idpf.org/sites/idpf.org/files/digital-book-conference/presentations/db2012/DB2012_Laura_Owen.pdf
17.
from: http://idpf.org/sites/idpf.org/files/digital-book-conference/presentations/db2012/DB2012_Laura_Owen.pdf
18.
誰在做? • 傳統出版社 • 報紙/雜誌 •
新創公司 • Amazon • 獨⽴立作家
19.
傳統出版社 from: http://idpf.org/sites/idpf.org/files/digital-book-conference/presentations/db2012/DB2012_Laura_Owen.pdf
20.
21.
22.
http://www.youtube.com/watch?feature=player_detailpage&v=9LGHo6-SGR0
23.
報紙/雜誌 from: http://idpf.org/sites/idpf.org/files/digital-book-conference/presentations/db2012/DB2012_Laura_Owen.pdf
24.
Harvard Business Review
Press
25.
from: http://idpf.org/sites/idpf.org/files/digital-book-conference/presentations/db2012/DB2012_Laura_Owen.pdf
26.
from: http://idpf.org/sites/idpf.org/files/digital-book-conference/presentations/db2012/DB2012_Laura_Owen.pdf
27.
哪些內容適合? • ⼩小說 • 深度新聞報導、分析 •
個⼈人記錄、觀點、回憶錄 • 實⽤用內容(減肥、學習......)
28.
如何產⽣生? • 就寫啊 (Original) •
改寫/重⽣生:雜誌和報紙內容
29.
在哪販售? • 各e-bookstore (Amazon/Apple/Nook/Kobo...) •
⾃自⽴立⾨門⼾戶的新創網站和作者⾃自⼰己的網站 • Apps
30.
31.
Kindle Singles • 最⼤大:2011年⼀一月開始,236個作品。約
每週三件新作品。 • 賣出200萬次 • (作者)⾃自助上傳;編輯幫忙 • 原⽣生:編輯、封⾯面設計、封⾯面⽂文案 • 特案推廣⾏行銷
32.
價格區間 from: http://idpf.org/sites/idpf.org/files/digital-book-conference/presentations/db2012/DB2012_Laura_Owen.pdf
33.
Apple’s Quick Reads
34.
35.
36.
37.
from: http://idpf.org/sites/idpf.org/files/digital-book-conference/presentations/db2012/DB2012_Laura_Owen.pdf
38.
為何要做?好處? • 報紙/雜誌的特刊:增加收⼊入 • 出版社:
• 為持讀者在下⼀一本新書出來前的熱度 • 有些內容,此⼀一時也,彼⼀一時也 • 增加收⼊入,往上upsell,往下free
39.
giveaway (discovery)
from: http://idpf.org/sites/idpf.org/files/digital-book-conference/presentations/db2012/DB2012_Otis_Chandler.pdf
40.
from: http://idpf.org/sites/idpf.org/files/digital-book-conference/presentations/db2012/DB2012_Otis_Chandler.pdf
41.
from: http://idpf.org/sites/idpf.org/files/digital-book-conference/presentations/db2012/DB2012_Otis_Chandler.pdf
42.
from: http://idpf.org/sites/idpf.org/files/digital-book-conference/presentations/db2012/DB2012_Otis_Chandler.pdf
43.
from: http://idpf.org/sites/idpf.org/files/digital-book-conference/presentations/db2012/DB2012_Otis_Chandler.pdf
44.
from: http://idpf.org/sites/idpf.org/files/digital-book-conference/presentations/db2012/DB2012_Otis_Chandler.pdf
45.
from: http://idpf.org/sites/idpf.org/files/digital-book-conference/presentations/db2012/DB2012_Otis_Chandler.pdf
46.
from: http://idpf.org/sites/idpf.org/files/digital-book-conference/presentations/db2012/DB2012_Otis_Chandler.pdf
47.
from: http://idpf.org/sites/idpf.org/files/digital-book-conference/presentations/db2012/DB2012_Otis_Chandler.pdf
48.
from: http://idpf.org/sites/idpf.org/files/digital-book-conference/presentations/db2012/DB2012_Otis_Chandler.pdf
49.
from: http://idpf.org/sites/idpf.org/files/digital-book-conference/presentations/db2012/DB2012_Otis_Chandler.pdf
50.
from: http://idpf.org/sites/idpf.org/files/digital-book-conference/presentations/db2012/DB2012_Otis_Chandler.pdf
51.
from: http://idpf.org/sites/idpf.org/files/digital-book-conference/presentations/db2012/DB2012_Otis_Chandler.pdf
52.
從送書開始,不斷地利⽤用各種⽅方式,來創造話 題,讓潛在讀者接觸到,最後,買下。
from: http://idpf.org/sites/idpf.org/files/digital-book-conference/presentations/db2012/DB2012_Otis_Chandler.pdf
53.
54.
55.
56.
57.
58.
ebook is new
normal
59.
60.
from: http://idpf.org/sites/idpf.org/files/digital-book-conference/presentations/db2012/DB2012_Kiyo_Toma.pdf
61.
http://idpf.org/sites/idpf.org/files/digital-book-conference/presentations/db2012/DB2012_Kiyo_Toma.pdf
62.
social network
63.
64.
其他... ...
65.
66.
67.
68.
69.
70.
71.
⽇日本電⼦子書展 • kobo x
樂天(Rakuten) • epub3 • ebook in browser • ebook is new normal • telco getting small
72.
from:Voyager
73.
Kobo x 樂天
74.
75.
76.
77.
78.
79.
80.
81.
82.
83.
84.
epub3
85.
86.
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89.
90.
91.
92.
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94.
95.
96.
97.
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101.
102.
103.
104.
105.
106.
107.
108.
109.
ebook in browser
110.
111.
112.
113.
114.
115.
網路連線,可以更新
116.
117.
118.
119.
ebook is new
normal
120.
121.
122.
123.
其他... ...
124.
125.
126.
127.
謝謝⼤大家!
128.
from: Readmoo電⼦子書店粉絲⾴頁 https://www.facebook.com/media/set/?set=a.211492255647986.50893.179874532143092&type=1
129.
130.
131.
參考資料 • 美國: IDPF’s
website, Digital Book 2012 program (http://idpf.org/digital-book-2012/ program) • ⽇日本:EPUB3 IDPF Conference (http:// www.voyager.co.jp/archive/ speaking_sessions/index.html)