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New trends in Enterprise Social Networks


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Presentation in Social Business Forum Milan 2012 about success stories of the use of Enterprise Social Networks in companies that evolve towards business 2.0, towards social business

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New trends in Enterprise Social Networks

  1. 1. 1 New Trends inNew Trends in Enterprise SocialEnterprise Social Networking:Networking: Case Studies of RealCase Studies of Real Social CompaniesSocial Companies @Zyncro [English] @pfcarrelo Patricia Fernández Carrelo CHIEF MARKETING OFFICER Social Business Forum Marriott Hotel, June 4 & 5, 2012, Milan
  2. 2. 2 LUCIUS ANNAEUS SENECA Molte cose, non perché sono difficili non osiamo [farle], ma perché non osiamo [farle] sono difficili.
  3. 3. 3 The Company
  4. 4. 4 The StoryThe Story Founded & bootstraped in 2009 by Dídac Lee, with seed capital from Inspirit Labs Officially launched in June 1, 2010 – Luis Font invested & joined as CEO in October 2010 2012: 110,000 users, 500 corporate clients, 60 partners worldwide, 9 languages, 8 new releases, 20 ZyncroApps From file sharing + microblogging to Enterprise Social Software From Barcelona… to the world
  5. 5. 5 Oct-Nov: Mexico, France From Barcelona… to the worldFrom Barcelona… to the world April: Japan June: Brazil Jan-Mar : Benelux, Germany Abr-May: Italy, China, Canada Other: LATAM, APAC TODAY: Barcelona / Tandil, Argentina / Silicon Valley / Tokyo / Sao Paulo / Mexico DF / Paris Jan-Apr: UK & Scandinavia
  6. 6. 6 +EXECUTION Co-FoundersCo-Founders DIDAC LEE FOUNDER+PRESIDENT Since the inception of his first enterprise in 1995, Intercomgi, Dídac has been working non-stop, innovating and tackling new business opportunities in the new technologies sector. Dídac is also member of the Board of Directors of FC Barcelona. Thanks to his leadership in the Technology Area, the club is ranked #1 in Facebook followers worldwide. He holds a degree in Management from IESE Business School. LLUÍS FONT CEO+FOUNDER Serial entrepreneur with great international consulting background. After ten years as a management and technology senior consultant in PwC in various countries, Lluís was appointed CEO of the consultancy firm Internet AGM in 1999. In 2002, after first VC investment in NTRglobal as CEO, the company growth went from zero to €25M in five years and expanded to 14 countries. Dídac & Lluís between them accumulate more than 15 technology companies, with presence in 40 countries and more than 30,000 customers in just 10 years. INNOVATION
  7. 7. 7 Enterprise… Social Networks?Enterprise… Social Networks?
  8. 8. 8 Enterprise… Social Networks?Enterprise… Social Networks? Social Networks are already part of our personal lives Much more is achieved with the contributions of many (The Wisdom of Crowds) Companies are made up of people, in community The community within companies has always existed... around the water- cooler
  9. 9. 9 Zyncro, Your Enterprise Social NetworkZyncro, Your Enterprise Social Network Zyncro is an Enterprise Social Network that lets companies and organizations get their employees, customers, suppliers and partners to: sharecollaborate cooperate communicate meet connect
  10. 10. 10
  11. 11. 11 The business benefits...The business benefits... Email use reduced More collaboration and information Increased productivity Boosted corporate culture Better knowledge management Greater feeling of belonging New remuneration models More motivation
  12. 12. 12 Who can use it?Who can use it? Freelancers Large corporations All types of SMEs • companies • agencies • private entities • public institutions • political parties • NGOs • etc. 12 “Any professional collective can use it as an environment to share information, documents and as a corporate space to increase productivity.”
  13. 13. 13 10 Customers Success Stories
  14. 14. 14 1. Izquierda Unida Ciempozuelos1. Izquierda Unida Ciempozuelos +8 users • Document management and internal communication channel • Shared structure for proposals, reports, data… and ideas • Promotes the brand • Extends the organization’s style to knowledge management Innovative, modern and transparent political party USE & BENEFITS
  15. 15. 15 1. Izquierda Unida Ciempozuelos1. Izquierda Unida Ciempozuelos From internal Social Network … to external Social Network…
  16. 16. 16 2. SWANY2. SWANY +15 users • Processing and exchange of large 3D design files (AutoCAD format) • Intranet also for external partners Product design & 3D modeling • Intuitive and easy to use system • Storage and sharing of know-how USE & BENEFITS
  17. 17. 17 2. SWANY2. SWANY
  18. 18. 18 2. SWANY2. SWANY
  19. 19. 19 3. Omega Pharma3. Omega Pharma +30 users • Complement to its external online strategy • Communication and innovation channel • Shared, accessible documentation 360° digital innovation: The case of the pharmaceutical industry • Completely digital environment • 360° social methodology USE & BENEFITS
  21. 21. 21 4. Pasiona4. Pasiona + users • Communion: Microsoft & 2.0 world • Knowledge sharing • Discussion forums and knowledge exchange Experts in software development. Specialists in Microsoft technology... and now 2.0 • Link to shared RSS • Shared, accessible documentation • Up-to-date personal data USE & BENEFITS +60 users
  22. 22. 22 4. Pasiona (community)4. Pasiona (community)
  23. 23. 23 4. Pasiona (work groups)4. Pasiona (work groups)
  24. 24. 24 5. AON5. AON + users • Internal communication channel • Shared, accessible documentation • Custom designed and usability Leading (and traditional) provider in risk management services, insurance and reinsurance brokerage, and human capital consulting. • Instant knowledge exchange • Improvement in sending of information to external parties • Up-to-date personal data USE & BENEFITS +100 users
  25. 25. 25 5-AON5-AON Carlos García de la Vega AON COMMUNITY MANAGER Chosen model? •Social network Choice? • Options?
  26. 26. 26 6. Quadis6. Quadis +350 users • Knowledge management system • Knowledge exchange among sales force members • Social learning system Leader in car sales and repair in Spain. Leader also in sales innovation processes • Pre & post training follow-up • Forums for debate • Personalized and segmented training USE & BENEFITS
  27. 27. 27 6. Quadis6. Quadis Josep Guasch SERVICES DIVISION AND F&Y DIRECTOR AT QUADIS
  28. 28. 28 7. Fiesta Hotel Group7. Fiesta Hotel Group +650 users • Internal communication channel • 80% reduction in email use • Shared, accessible documentation *** HOTEL GROUP IN EUROPE AND AMERICA • Relationship between departments • Improvement in sending of information to external parties • Up-to-date personal data USE & BENEFITS
  29. 29. 29 7. Fiesta Hotel Group7. Fiesta Hotel Group everyone contributes everyone receives everyone collaborates everyone participates everyone is involved Social Hotel Community From the head of housekeeping to director... From the Mediterranean to the Pacific...
  30. 30. 30 7. Fiesta Hotel Group7. Fiesta Hotel Group HotelsHotels
  31. 31. 31 8. Cetelem (BNP Paribas)8. Cetelem (BNP Paribas) +1300 users • Corporate communication • “Internal Twitter” for events • Groups for exchanging opinions Expert bank in personal credits, online credits and card management, belonging to the BNP Paribas group, which has been operating in Spain since 1988. • Relationship between departments and cities • Greater self-knowledge • Promotes the corporate culture USE & BENEFITS
  32. 32. 32
  33. 33. 33 8. Cetelem (BNP Paribas)8. Cetelem (BNP Paribas) Sonia Ruiz CORPORATE COMMUNICATION CETELEM
  34. 34. 34 8. Cetelem (BNP Paribas)8. Cetelem (BNP Paribas)
  35. 35. 35 9. Seguros Monterrey New York Life9. Seguros Monterrey New York Life • Central space for remote agents • Structured and organized handling of large volumes of documents and information Seguros Monterrey: A leading company in the insurance sector in Mexico, committed to the people of Mexico for more than 70 years New York Life: More than 160 years at an international level. • Extends values: trust, reliability, integrity and humanity • Promotes the corporate culture USE & BENEFITS +1500 users
  36. 36. 36 9. Seguros Monterrey New York Life9. Seguros Monterrey New York Life Major corporation, major values and major need forMajor corporation, major values and major need for managementmanagement
  37. 37. 37
  38. 38. 38 twitter: @zyncro_estwitter: @zyncro_es http://blog.zyncro.com