Creative Collaboration - Alison Coward Part of Enterprise Week 2010

1. Enterprise Week
2010
Creative Collaboration
Alison Coward
Bracket
www.bracketprojects.co.uk
www.bracketcreative.co.uk
Alison Coward, Bracket, www.bracketcreative.co.uk

2. Field
(pop-up shop)
Alison Coward, Bracket, www.bracketcreative.co.uk

3. INCUBE8
Alison Coward, Bracket, www.bracketcreative.co.uk
http://www.richiemanu.co.uk/INCUBE8

4. BracketLab
Alison Coward, Bracket, www.bracketcreative.co.uk

5. BracketLab
Alison Coward, Bracket, www.bracketcreative.co.uk

6. New ways of
working?
Alison Coward, Bracket, www.bracketcreative.co.uk
image by CarbonNYC on Flickr
image by Rob Pearce on Flickr

7. Why collaborate
Alison Coward, Bracket, www.bracketcreative.co.uk
1 + 1 = 2

8. Why collaborate
Alison Coward, Bracket, www.bracketcreative.co.uk
1 + 1 = 2
1 + 1 = 11

9. Join a network to
share skills and
knowledge
Alison Coward, Bracket, www.bracketcreative.co.uk
image by gluglondon on Flickr

10. Join a network to
share skills and
knowledge
Alison Coward, Bracket, www.bracketcreative.co.uk
• Glug London - www.gluglondon.com
• ECCA - www.ecca-london.org/directory
• Creative Capital - www.creative-capital.org.uk
• Creative Boom – www.creativeboom.co.uk
• Meetup.com

11. Start a company
together
Alison Coward, Bracket, www.bracketcreative.co.uk

12. Collaborate on a
project-by-project
basis
Alison Coward, Bracket, www.bracketcreative.co.uk

13. Collaborate on a
project-by-project
basis
Alison Coward, Bracket, www.bracketcreative.co.uk
The ‘virtual’ creative agency
• Playground Creatives - www.playgroundcreatives.com
• MillCo – www.millco.co.uk
• Universal Everything – www.universaleverything.com
• Bracket Creative – www.bracketcreative.co.uk

14. Co-working
Alison Coward, Bracket, www.bracketcreative.co.uk
• THECUBE – www.thecubelondon.com
• The Hub – www.the-hub.net
• The Trampery – www.thetrampery.com
• TechHub – www.techhub.com
• Jelly - http://jelly.eventbrite.com/
Co-working is about working spaces
which foster new networks, communities
and collaborations. Unlike serviced
offices or shared offices they mix
together creative freelancers and small
businesses in the same space, with part-
time and drop-in members as well as
permanent residents.
The Trampery

15. Collaborative
consumption:
what’s mine is yours
Alison Coward, Bracket, www.bracketcreative.co.uk
Rachel Botsman & Roo Rogers
e.g.
• Crowdfunding (www.sponsume.com)
• P2P Rental (www.ecomodo.com)

16. Legal structures
Alison Coward, Bracket, www.bracketcreative.co.uk
• Sole trader (www.hmrc.gov.uk/startingup)
• Limited Company (www.companieshouse.gov.uk)
• Partnerships
• Co-operatives (www.creatives.uk.coop)
• Special Purpose Vehicle (SPV)

17. Tips
Alison Coward, Bracket, www.bracketcreative.co.uk
COLLABORATION
Sharing Trust
No ego
Openness
Balance of skills
Good
communication
Shared values
and goals

18. Tips
Alison Coward, Bracket, www.bracketcreative.co.uk
• Use social media to develop your networks and support
collaborations
• Don’t just collaborate with people like you – identify your
strengths and weaknesses
• Good planning – set out aims and objectives at the beginning
• Think about HOW you’re going to collaborate
• Project management