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Generation Alpha in the Limelight
Why study
generations?
To study large
trends that emerge
over time in specific
group of people.
Each generation has a unique
identity and culture within it
older generations find it difficult
to relate to younger generations
Generation Traditionalists Baby Boomers Generation X Generation Y
Year of Birth < 1946 1947 – 1964 1965 – 1980 1981 – 1995
Other Names GI Generation
Silent Generation
Veterans
Now Generation
Love Generation
Gen X
Sandwich Generation
MTV Generation
Millenials
Net Generation
Influencers when they
were coming of age
WWII
Korean War
Great Depression
Space Age
Japanese and American
Occupation in the Philippines
Authority and Officials
Vietnam War
Civil Rights
Women’s Rights
Space travel
Cold War/Russia
Marcos Dictatorship
Martial Law
Evidential Experts
Watergate scandal
Energy crisis
Fall of the Berlin Wall
Increase divorce rate
EDSA Revolution
Coup d’etat
Pragmatic practitioners
Iraq and Afghanistan war
Terrorism 9/11
School shootings (Columbine)
Asian tsunami
Rizal Day bombings
OFW diaspora
EDSA II & III
Experiential Peers
Who raised them? Parents who just survived the
Great Depression
Hardworking parents
Parents who just survived the
war
Hardworking parents
A lot of divorced parents and
working moms
Idealistic parents
Parent s with schedules
Values Strong Sense of Nation
Adhere to rules
Dedication/Sacrifice
Discipline
Delayed reward
Respect for authority
Duty before pleasure
Family focus
Hard-work
Law and Order
Loyalty
Patriotism
Patience
Responsibility
Trust in government
Success
Anti-war
Anti-government
Equal rights
Equal opportunities
Involvement
Change
Optimism
Personal gratification
Personal growth
Question everything
Spend now, worry later
Team oriented
Time
Balance
Diversity
Fun
Entrepreneurial
Highly educated
High job expectations
Independent
Self-reliance
Suspicious of boomer values
Techno literate
Individuality
Achievement
Avid consumers
Extreme fun
Confidence
Diversity
Highly tolerant
Competitive
Like personal attention
Sociability
Most educated generation
Techno savvy
Optimistic
Realism
Family Experience Traditional
Nuclear
Disintegrating
Stay at home mom
Latch-key kids
Both parents working
Dual income generation
Merged families
Coddled kids
Learning Format Formal, Instructive Relaxed, Structured Spontaneous, Interactive Multi-sensory, Visual
Learning Environment Military style, Didactic and
Disciplined
Classroom style, Quiet
atmosphere
Round table style, Relaxed
ambience
Café style, Music and Multi-
modal
Generation Generation Z Generation Alpha
Year of Birth 1996 – 2010 2010 – present 1965 – 1980 1981 – 1995
Other Names Gen Zed
Screenagers
The first true digital natives
Generation Glass
Upagers
Gen X
Sandwich Generation
MTV Generation
Millenials
Net Generation
Influencers when they
were coming of age
No memories of a world without
cellphones
Social media
Coming of age publicly
Reality TV
Arab spring
Global warming
User-generated forums
Extremists
ISIS
Syrian War
Trump
President Duterte’s war on
drugs
Typhoon Yolanda
Watergate scandal
Energy crisis
Fall of the Berlin Wall
Increase divorce rate
EDSA Revolution
Coup d’etat
Pragmatic practitioners
Iraq and Afghanistan war
Terrorism 9/11
School shootings (Columbine)
Asian tsunami
Rizal Day bombings
OFW diaspora
EDSA II & III
Experiential Peers
Who raised them? Technologically savvy parents
Same sex parents
Digital native parents
Technoholic parents
Diverse family backgrounds
A lot of divorced parents and
working moms
Idealistic parents
Parent s with schedules
Values Instant Gratification
Visual
Influencers
Global mindset
Local reality
Infinite Diversity
Need for novelty
Technoholics
Global Connectivity
Open book life
Interpersonal isolation
Physical inactivity
Time
Balance
Diversity
Fun
Entrepreneurial
Highly educated
High job expectations
Independent
Self-reliance
Suspicious of boomer values
Techno literate
Individuality
Achievement
Avid consumers
Extreme fun
Confidence
Diversity
Highly tolerant
Competitive
Like personal attention
Sociability
Most educated generation
Techno savvy
Optimistic
Realism
Family Experience Multicultural families
Diverse families
Latch-key kids
Both parents working
Dual income generation
Merged families
Coddled kids
Learning Format Student Centric, Kinesthetic Spontaneous, Interactive Multi-sensory, Visual
Learning Environment Lounge room style, Multi-stimulus Round table style, Relaxed
ambience
Café style, Music and Multi-
modal
BRAIN RESEARCH
&
ITS IMPLICATION ON EARLY DEVELOPMENT
https://youtu.be/ELpfYCZa87g
Fearfully and wonderfully made
 2nd organ after the heart to develop in
the embryo
 250th multiplications (of nerve cells
added) per minute
 by age 5 months, 100 billion neurons
formed which is about the amount
needed to be ready for life
 each connection happens when
electrochemical messages pass
through the synapses forming
NETWORKS
Brain Development
 Neurogenesis at 16 days post
conception
 Period of exuberance: burst of
synaptogenesis from birth through
middle childhood
 Synaptogenesis and Pruning are
“activity dependent”
 8 years old to end of adolescence:
synaptogenesis declines as pruning
predominates
 “Use it or Lose it” Principle
Sensitive Periods in Early Brain
Development
 Children’s early experiences have far
reaching and solidifying effects on the
development of their brains and
behaviors
 In Canada, the foundation for
cognitive learning, emotional and
social skills, language and
expression are laid before children
begin formal schooling
 Also in Japan
Brain Plasticity
 Strongest in the first few years after
birth
 Easier and less costly to form strong
brain circuits during the early years
than it is to intervene or “fix” them
later.
What experiences impact
brain development?
What experiences should we
be exposing young minds
to in their early stages of
development?
According to the Committee on Integrating the Science of Early Childhood Development
Genetics
 Genes dictate the basic structure of the
brain and the networks it will develop
 Children are born wired for feelings
and
ready to learn
External Influences
 Early environments and nurturing
relationships matter
 ATTACHMENT
The quality of relationships
that children have with
important people in their lives
IS the active ingredient that
influence development.
Impact of Attachment on Future
Behavior
 Failure to form secure attachments
early in life can have a negative
impact on behavior in later childhood
and throughout life
 Early attachments can have a serious
impact on later relationships
1. Infants and young children are
affected
adversely when significant stresses
threaten their family and caregiving
environments.
2. Development is highly interactive
process and life outcomes are not
determined solely by genes.
3. While attachments to their parents
are primary, young children can also
benefit significantly from
relationships with other responsive
caregivers both within and outside
the family.
4. A great deal of brain architecture is
shaped during the first 3 years after
birth, but the window of opportunity
for its development does not close
on a child’s 3rd birthday.
5. Severe neglect appears to be at least
as great a threat to health and
development as physical abuse –
possibly even greater.
6. Young children who have been
exposed to adversity or violence do
not invariably develop stress-related
disorders or grow up to be violent
adults.
7. Simply removing a child from a
dangerous environment will not
automatically reverse the negative
impacts of that experience.
8. Resilience requires relationships, not
rugged individualism.
Impact on Language and Cognition
 Effect on language and cognition
a) negative associations between
watching TV and language
development
b) Exposure to older/adult-oriented
content at 6 months predicted lower
cognitive/language scores and
executive functioning.
 Ways to mitigate the negative effects
on language and cognition
a) Media verbal interactions moderate
adverse impacts of media on
language development.
b) Negative associations disappeared
when adjusted for maternal age,
income and education.
c) Positive effects on vocabulary with
high quality, educational programs
in 3 – 5 year olds.
Impact on Socio-emotional states
and behavior
 Increased TV exposure associated
with higher emotional reactivity,
aggression and externalizing
behaviors and poorer self-regulation
 Difficult temperament in infancy
maybe a predictor of future TV
viewing habits.
 Increased socio-emotional difficulties
in toddlers with parental tendency to
use mobile media in calming children
down.
 Media violence and violent games is
associated with increased aggressive
behavior, hostile affects,
physiological arousal, aggressive
cognition and reduction of pro-social
behaviors.
Policy on children’s media use
2011 & 2013 AAP Statements re
Media Use
2016 AAP Statements re Media Use
- No screen media exposure
for children <2 years old
- Limit total screen time to <1
to 2 hours per day >2 years
old
- Avoid media use (except
video chatting) in children
<18 to 24 mos
- For 18-24 mos old children,
may introduce high-quality
media/programs and co-use
with your child.
2011 & 2013 AAP Statements re
Media Use
2016 AAP Statements re Media Use
- For 2 – 5 years old, limit
screen time to 1 hour/day of
high quality programs and
discuss actively with child.
- For older children, no
recommended limit
HOWEVER promote
recommended amount of
daily physical activity.
Policy on children’s media use
2011 & 2013 AAP Statements re
Media Use
2016 AAP Statements re Media Use
- Model active parenting by
establishing family home use
plan (rules re use during
mealtimes & bedtimes,
curfew, etc.)
- Keep TV and internet
connected devices out of
child’s bedroom
- Designate media- free times
(mealtime, playtime) and
locations (bedrooms as a
family.
- Avoid background TV or
device use.
2011 & 2013 AAP Statements re
Media Use
2016 AAP Statements re Media Use
- Monitor children’s media use
and access.
- Discourage entertainment
media during homework
time.
- Engage in selecting & co-
viewing media with your
child.
- Have ongoing
communications with
children about online safety
and treating others with
respect online.

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Generation Alpha in the Limelight: Why Study Generations

  • 1.
  • 2. Generation Alpha in the Limelight
  • 3. Why study generations? To study large trends that emerge over time in specific group of people.
  • 4. Each generation has a unique identity and culture within it older generations find it difficult to relate to younger generations
  • 5. Generation Traditionalists Baby Boomers Generation X Generation Y Year of Birth < 1946 1947 – 1964 1965 – 1980 1981 – 1995 Other Names GI Generation Silent Generation Veterans Now Generation Love Generation Gen X Sandwich Generation MTV Generation Millenials Net Generation Influencers when they were coming of age WWII Korean War Great Depression Space Age Japanese and American Occupation in the Philippines Authority and Officials Vietnam War Civil Rights Women’s Rights Space travel Cold War/Russia Marcos Dictatorship Martial Law Evidential Experts Watergate scandal Energy crisis Fall of the Berlin Wall Increase divorce rate EDSA Revolution Coup d’etat Pragmatic practitioners Iraq and Afghanistan war Terrorism 9/11 School shootings (Columbine) Asian tsunami Rizal Day bombings OFW diaspora EDSA II & III Experiential Peers Who raised them? Parents who just survived the Great Depression Hardworking parents Parents who just survived the war Hardworking parents A lot of divorced parents and working moms Idealistic parents Parent s with schedules Values Strong Sense of Nation Adhere to rules Dedication/Sacrifice Discipline Delayed reward Respect for authority Duty before pleasure Family focus Hard-work Law and Order Loyalty Patriotism Patience Responsibility Trust in government Success Anti-war Anti-government Equal rights Equal opportunities Involvement Change Optimism Personal gratification Personal growth Question everything Spend now, worry later Team oriented Time Balance Diversity Fun Entrepreneurial Highly educated High job expectations Independent Self-reliance Suspicious of boomer values Techno literate Individuality Achievement Avid consumers Extreme fun Confidence Diversity Highly tolerant Competitive Like personal attention Sociability Most educated generation Techno savvy Optimistic Realism Family Experience Traditional Nuclear Disintegrating Stay at home mom Latch-key kids Both parents working Dual income generation Merged families Coddled kids Learning Format Formal, Instructive Relaxed, Structured Spontaneous, Interactive Multi-sensory, Visual Learning Environment Military style, Didactic and Disciplined Classroom style, Quiet atmosphere Round table style, Relaxed ambience Café style, Music and Multi- modal
  • 6. Generation Generation Z Generation Alpha Year of Birth 1996 – 2010 2010 – present 1965 – 1980 1981 – 1995 Other Names Gen Zed Screenagers The first true digital natives Generation Glass Upagers Gen X Sandwich Generation MTV Generation Millenials Net Generation Influencers when they were coming of age No memories of a world without cellphones Social media Coming of age publicly Reality TV Arab spring Global warming User-generated forums Extremists ISIS Syrian War Trump President Duterte’s war on drugs Typhoon Yolanda Watergate scandal Energy crisis Fall of the Berlin Wall Increase divorce rate EDSA Revolution Coup d’etat Pragmatic practitioners Iraq and Afghanistan war Terrorism 9/11 School shootings (Columbine) Asian tsunami Rizal Day bombings OFW diaspora EDSA II & III Experiential Peers Who raised them? Technologically savvy parents Same sex parents Digital native parents Technoholic parents Diverse family backgrounds A lot of divorced parents and working moms Idealistic parents Parent s with schedules Values Instant Gratification Visual Influencers Global mindset Local reality Infinite Diversity Need for novelty Technoholics Global Connectivity Open book life Interpersonal isolation Physical inactivity Time Balance Diversity Fun Entrepreneurial Highly educated High job expectations Independent Self-reliance Suspicious of boomer values Techno literate Individuality Achievement Avid consumers Extreme fun Confidence Diversity Highly tolerant Competitive Like personal attention Sociability Most educated generation Techno savvy Optimistic Realism Family Experience Multicultural families Diverse families Latch-key kids Both parents working Dual income generation Merged families Coddled kids Learning Format Student Centric, Kinesthetic Spontaneous, Interactive Multi-sensory, Visual Learning Environment Lounge room style, Multi-stimulus Round table style, Relaxed ambience Café style, Music and Multi- modal
  • 7. BRAIN RESEARCH & ITS IMPLICATION ON EARLY DEVELOPMENT
  • 9. Fearfully and wonderfully made  2nd organ after the heart to develop in the embryo  250th multiplications (of nerve cells added) per minute
  • 10.  by age 5 months, 100 billion neurons formed which is about the amount needed to be ready for life  each connection happens when electrochemical messages pass through the synapses forming NETWORKS
  • 11. Brain Development  Neurogenesis at 16 days post conception  Period of exuberance: burst of synaptogenesis from birth through middle childhood
  • 12.  Synaptogenesis and Pruning are “activity dependent”  8 years old to end of adolescence: synaptogenesis declines as pruning predominates  “Use it or Lose it” Principle
  • 13. Sensitive Periods in Early Brain Development  Children’s early experiences have far reaching and solidifying effects on the development of their brains and behaviors
  • 14.  In Canada, the foundation for cognitive learning, emotional and social skills, language and expression are laid before children begin formal schooling  Also in Japan
  • 15. Brain Plasticity  Strongest in the first few years after birth  Easier and less costly to form strong brain circuits during the early years than it is to intervene or “fix” them later.
  • 16. What experiences impact brain development? What experiences should we be exposing young minds to in their early stages of development? According to the Committee on Integrating the Science of Early Childhood Development
  • 17. Genetics  Genes dictate the basic structure of the brain and the networks it will develop  Children are born wired for feelings and ready to learn
  • 18. External Influences  Early environments and nurturing relationships matter  ATTACHMENT
  • 19.
  • 20.
  • 21. The quality of relationships that children have with important people in their lives IS the active ingredient that influence development.
  • 22. Impact of Attachment on Future Behavior  Failure to form secure attachments early in life can have a negative impact on behavior in later childhood and throughout life
  • 23.
  • 24.  Early attachments can have a serious impact on later relationships
  • 25. 1. Infants and young children are affected adversely when significant stresses threaten their family and caregiving environments.
  • 26. 2. Development is highly interactive process and life outcomes are not determined solely by genes.
  • 27. 3. While attachments to their parents are primary, young children can also benefit significantly from relationships with other responsive caregivers both within and outside the family.
  • 28. 4. A great deal of brain architecture is shaped during the first 3 years after birth, but the window of opportunity for its development does not close on a child’s 3rd birthday.
  • 29. 5. Severe neglect appears to be at least as great a threat to health and development as physical abuse – possibly even greater.
  • 30. 6. Young children who have been exposed to adversity or violence do not invariably develop stress-related disorders or grow up to be violent adults.
  • 31. 7. Simply removing a child from a dangerous environment will not automatically reverse the negative impacts of that experience.
  • 32. 8. Resilience requires relationships, not rugged individualism.
  • 33.
  • 34. Impact on Language and Cognition  Effect on language and cognition a) negative associations between watching TV and language development
  • 35. b) Exposure to older/adult-oriented content at 6 months predicted lower cognitive/language scores and executive functioning.
  • 36.  Ways to mitigate the negative effects on language and cognition a) Media verbal interactions moderate adverse impacts of media on language development.
  • 37. b) Negative associations disappeared when adjusted for maternal age, income and education.
  • 38. c) Positive effects on vocabulary with high quality, educational programs in 3 – 5 year olds.
  • 39. Impact on Socio-emotional states and behavior  Increased TV exposure associated with higher emotional reactivity, aggression and externalizing behaviors and poorer self-regulation
  • 40.  Difficult temperament in infancy maybe a predictor of future TV viewing habits.  Increased socio-emotional difficulties in toddlers with parental tendency to use mobile media in calming children down.
  • 41.  Media violence and violent games is associated with increased aggressive behavior, hostile affects, physiological arousal, aggressive cognition and reduction of pro-social behaviors.
  • 42. Policy on children’s media use 2011 & 2013 AAP Statements re Media Use 2016 AAP Statements re Media Use - No screen media exposure for children <2 years old - Limit total screen time to <1 to 2 hours per day >2 years old - Avoid media use (except video chatting) in children <18 to 24 mos - For 18-24 mos old children, may introduce high-quality media/programs and co-use with your child.
  • 43. 2011 & 2013 AAP Statements re Media Use 2016 AAP Statements re Media Use - For 2 – 5 years old, limit screen time to 1 hour/day of high quality programs and discuss actively with child. - For older children, no recommended limit HOWEVER promote recommended amount of daily physical activity.
  • 44. Policy on children’s media use 2011 & 2013 AAP Statements re Media Use 2016 AAP Statements re Media Use - Model active parenting by establishing family home use plan (rules re use during mealtimes & bedtimes, curfew, etc.) - Keep TV and internet connected devices out of child’s bedroom - Designate media- free times (mealtime, playtime) and locations (bedrooms as a family. - Avoid background TV or device use.
  • 45. 2011 & 2013 AAP Statements re Media Use 2016 AAP Statements re Media Use - Monitor children’s media use and access. - Discourage entertainment media during homework time. - Engage in selecting & co- viewing media with your child. - Have ongoing communications with children about online safety and treating others with respect online.