Generation Alpha, born between 2010-present, are the youngest and most digitally immersed generation yet. They have grown up in a world where cellphones, social media, and technology have always existed. Their parents are typically technologically savvy and both work, so Generation Alpha has been exposed to diverse families and cultures from a young age. Early childhood experiences, including nurturing relationships and attachments, have significant impacts on brain development and future behaviors for all generations.
4. Each generation has a unique
identity and culture within it
older generations find it difficult
to relate to younger generations
5. Generation Traditionalists Baby Boomers Generation X Generation Y
Year of Birth < 1946 1947 – 1964 1965 – 1980 1981 – 1995
Other Names GI Generation
Silent Generation
Veterans
Now Generation
Love Generation
Gen X
Sandwich Generation
MTV Generation
Millenials
Net Generation
Influencers when they
were coming of age
WWII
Korean War
Great Depression
Space Age
Japanese and American
Occupation in the Philippines
Authority and Officials
Vietnam War
Civil Rights
Women’s Rights
Space travel
Cold War/Russia
Marcos Dictatorship
Martial Law
Evidential Experts
Watergate scandal
Energy crisis
Fall of the Berlin Wall
Increase divorce rate
EDSA Revolution
Coup d’etat
Pragmatic practitioners
Iraq and Afghanistan war
Terrorism 9/11
School shootings (Columbine)
Asian tsunami
Rizal Day bombings
OFW diaspora
EDSA II & III
Experiential Peers
Who raised them? Parents who just survived the
Great Depression
Hardworking parents
Parents who just survived the
war
Hardworking parents
A lot of divorced parents and
working moms
Idealistic parents
Parent s with schedules
Values Strong Sense of Nation
Adhere to rules
Dedication/Sacrifice
Discipline
Delayed reward
Respect for authority
Duty before pleasure
Family focus
Hard-work
Law and Order
Loyalty
Patriotism
Patience
Responsibility
Trust in government
Success
Anti-war
Anti-government
Equal rights
Equal opportunities
Involvement
Change
Optimism
Personal gratification
Personal growth
Question everything
Spend now, worry later
Team oriented
Time
Balance
Diversity
Fun
Entrepreneurial
Highly educated
High job expectations
Independent
Self-reliance
Suspicious of boomer values
Techno literate
Individuality
Achievement
Avid consumers
Extreme fun
Confidence
Diversity
Highly tolerant
Competitive
Like personal attention
Sociability
Most educated generation
Techno savvy
Optimistic
Realism
Family Experience Traditional
Nuclear
Disintegrating
Stay at home mom
Latch-key kids
Both parents working
Dual income generation
Merged families
Coddled kids
Learning Format Formal, Instructive Relaxed, Structured Spontaneous, Interactive Multi-sensory, Visual
Learning Environment Military style, Didactic and
Disciplined
Classroom style, Quiet
atmosphere
Round table style, Relaxed
ambience
Café style, Music and Multi-
modal
6. Generation Generation Z Generation Alpha
Year of Birth 1996 – 2010 2010 – present 1965 – 1980 1981 – 1995
Other Names Gen Zed
Screenagers
The first true digital natives
Generation Glass
Upagers
Gen X
Sandwich Generation
MTV Generation
Millenials
Net Generation
Influencers when they
were coming of age
No memories of a world without
cellphones
Social media
Coming of age publicly
Reality TV
Arab spring
Global warming
User-generated forums
Extremists
ISIS
Syrian War
Trump
President Duterte’s war on
drugs
Typhoon Yolanda
Watergate scandal
Energy crisis
Fall of the Berlin Wall
Increase divorce rate
EDSA Revolution
Coup d’etat
Pragmatic practitioners
Iraq and Afghanistan war
Terrorism 9/11
School shootings (Columbine)
Asian tsunami
Rizal Day bombings
OFW diaspora
EDSA II & III
Experiential Peers
Who raised them? Technologically savvy parents
Same sex parents
Digital native parents
Technoholic parents
Diverse family backgrounds
A lot of divorced parents and
working moms
Idealistic parents
Parent s with schedules
Values Instant Gratification
Visual
Influencers
Global mindset
Local reality
Infinite Diversity
Need for novelty
Technoholics
Global Connectivity
Open book life
Interpersonal isolation
Physical inactivity
Time
Balance
Diversity
Fun
Entrepreneurial
Highly educated
High job expectations
Independent
Self-reliance
Suspicious of boomer values
Techno literate
Individuality
Achievement
Avid consumers
Extreme fun
Confidence
Diversity
Highly tolerant
Competitive
Like personal attention
Sociability
Most educated generation
Techno savvy
Optimistic
Realism
Family Experience Multicultural families
Diverse families
Latch-key kids
Both parents working
Dual income generation
Merged families
Coddled kids
Learning Format Student Centric, Kinesthetic Spontaneous, Interactive Multi-sensory, Visual
Learning Environment Lounge room style, Multi-stimulus Round table style, Relaxed
ambience
Café style, Music and Multi-
modal
9. Fearfully and wonderfully made
2nd organ after the heart to develop in
the embryo
250th multiplications (of nerve cells
added) per minute
10. by age 5 months, 100 billion neurons
formed which is about the amount
needed to be ready for life
each connection happens when
electrochemical messages pass
through the synapses forming
NETWORKS
11. Brain Development
Neurogenesis at 16 days post
conception
Period of exuberance: burst of
synaptogenesis from birth through
middle childhood
12. Synaptogenesis and Pruning are
“activity dependent”
8 years old to end of adolescence:
synaptogenesis declines as pruning
predominates
“Use it or Lose it” Principle
13. Sensitive Periods in Early Brain
Development
Children’s early experiences have far
reaching and solidifying effects on the
development of their brains and
behaviors
14. In Canada, the foundation for
cognitive learning, emotional and
social skills, language and
expression are laid before children
begin formal schooling
Also in Japan
15. Brain Plasticity
Strongest in the first few years after
birth
Easier and less costly to form strong
brain circuits during the early years
than it is to intervene or “fix” them
later.
16. What experiences impact
brain development?
What experiences should we
be exposing young minds
to in their early stages of
development?
According to the Committee on Integrating the Science of Early Childhood Development
17. Genetics
Genes dictate the basic structure of the
brain and the networks it will develop
Children are born wired for feelings
and
ready to learn
21. The quality of relationships
that children have with
important people in their lives
IS the active ingredient that
influence development.
22. Impact of Attachment on Future
Behavior
Failure to form secure attachments
early in life can have a negative
impact on behavior in later childhood
and throughout life
25. 1. Infants and young children are
affected
adversely when significant stresses
threaten their family and caregiving
environments.
26. 2. Development is highly interactive
process and life outcomes are not
determined solely by genes.
27. 3. While attachments to their parents
are primary, young children can also
benefit significantly from
relationships with other responsive
caregivers both within and outside
the family.
28. 4. A great deal of brain architecture is
shaped during the first 3 years after
birth, but the window of opportunity
for its development does not close
on a child’s 3rd birthday.
29. 5. Severe neglect appears to be at least
as great a threat to health and
development as physical abuse –
possibly even greater.
30. 6. Young children who have been
exposed to adversity or violence do
not invariably develop stress-related
disorders or grow up to be violent
adults.
31. 7. Simply removing a child from a
dangerous environment will not
automatically reverse the negative
impacts of that experience.
34. Impact on Language and Cognition
Effect on language and cognition
a) negative associations between
watching TV and language
development
35. b) Exposure to older/adult-oriented
content at 6 months predicted lower
cognitive/language scores and
executive functioning.
36. Ways to mitigate the negative effects
on language and cognition
a) Media verbal interactions moderate
adverse impacts of media on
language development.
38. c) Positive effects on vocabulary with
high quality, educational programs
in 3 – 5 year olds.
39. Impact on Socio-emotional states
and behavior
Increased TV exposure associated
with higher emotional reactivity,
aggression and externalizing
behaviors and poorer self-regulation
40. Difficult temperament in infancy
maybe a predictor of future TV
viewing habits.
Increased socio-emotional difficulties
in toddlers with parental tendency to
use mobile media in calming children
down.
41. Media violence and violent games is
associated with increased aggressive
behavior, hostile affects,
physiological arousal, aggressive
cognition and reduction of pro-social
behaviors.
42. Policy on children’s media use
2011 & 2013 AAP Statements re
Media Use
2016 AAP Statements re Media Use
- No screen media exposure
for children <2 years old
- Limit total screen time to <1
to 2 hours per day >2 years
old
- Avoid media use (except
video chatting) in children
<18 to 24 mos
- For 18-24 mos old children,
may introduce high-quality
media/programs and co-use
with your child.
43. 2011 & 2013 AAP Statements re
Media Use
2016 AAP Statements re Media Use
- For 2 – 5 years old, limit
screen time to 1 hour/day of
high quality programs and
discuss actively with child.
- For older children, no
recommended limit
HOWEVER promote
recommended amount of
daily physical activity.
44. Policy on children’s media use
2011 & 2013 AAP Statements re
Media Use
2016 AAP Statements re Media Use
- Model active parenting by
establishing family home use
plan (rules re use during
mealtimes & bedtimes,
curfew, etc.)
- Keep TV and internet
connected devices out of
child’s bedroom
- Designate media- free times
(mealtime, playtime) and
locations (bedrooms as a
family.
- Avoid background TV or
device use.
45. 2011 & 2013 AAP Statements re
Media Use
2016 AAP Statements re Media Use
- Monitor children’s media use
and access.
- Discourage entertainment
media during homework
time.
- Engage in selecting & co-
viewing media with your
child.
- Have ongoing
communications with
children about online safety
and treating others with
respect online.