Wiko facebook maintain report mar 2016

1. Facebook Maintenance Report
March 2016

2. Summary Overviews Mar 2016 ( Fan 114K)
Like Growth = 1.02%
Feb 2016
* Unlike Average : (18-21)
Mar 2016
Unlike average
* Like : (59 – 60 )
Like average

3. Message > Target Average ( 80%) 90 % Feedback to fan page

4. Customer Group

5. 0
100
200
300
400
500
600
700
Total talking about this
Total Talking About this Mar 9,075

6. Top Reach Contents (8000 – 15000 )
 Android 6 ( New Product)
 Case
 Lenny 2
 Fever / Pulp / Sunny

7. Wiko Thailand = 1.8Kengagement
Sponser
Competitor FB Monitor

8. Demographics
• Core Target who likes page age 13 – 17 years ( 36%)
• Secondary target age 18 – 24 years ( 38%)
• Men > Women

9. Demographics
• Content reach to age 25-34 years (36%) , age 18-24 years (30%)
• Men > Women

10. Demographics
Action from user ex. Comment , Like , Share , View
age 25-34 years (34%) , age 18-24 years ( 34% ) , Men > Women

11. Demographics
The Most online users on fan page 9.00 PM On Friday - Sat

12. Content Management

13. Popular Content Reach 10,000 - 11,000

14. Popular Content Reach 9,000 - 10,000

15. Popular Content Reach 8,000 - 9,000

16. Popular Content Reach 8,000 - 9,000

17. Popular Content Reach 8,000 - 9,000

18. Report Mar 2016

19. 31 day = 804 Record
phone Information, 257
ETC, 256
Where to Buy, 97
Hardware Problem, 91
Update Android, 78
Drama, 15 Reseller, 10
Overall Quanity
phone Information 257
ETC 256
Where to Buy 97
Hardware Problem 91
Update Android 78
Drama 15
Reseller 10
804

20. 31 day = 97 Record
Where to Buy Quantity
N/A 34
Wiko Ridge 13
Wiko Pulp 9
Wiko Ridge Fab 7
Wiko Pulp Fab 4G 7
Wiko Lenny2 6
Wiko Highway Pure 3
Wiko Highway Star 3
Wiko Sunset 3
Wiko fever 3
Wiko Bloom 2
Wiko Slide 2
Highway sign 2
Wiko Rainbow 2
Wiko WAX 4G 1
97
72, 29%
45, 18%
28, 11%
27, 11%
25, 10%
15, 6%
14, 5%
13, 5%
9, 3%2, 1%2, 1%
Where to buy ?

21. 29 day = 91 Record
Hardware Problem Quantity
N/A 23
Wiko Pulp 15
Wiko Lenny2 13
Wiko Ridge 9
Wiko fever 9
Wiko Pulp Fab 4G 8
Highway sign 5
Wiko Highway Pure 4
Wiko Ridge Fab 3
Wiko Rainbow 1
Wiko Bloom 1
91
29%
18%
11%
11%
10%
6%
5%
5%
3%1%1%
Hardware problem?

22. Phone Information Quantity
N/A 72
Wiko Pulp 45
Wiko Ridge 28
Wiko Pulp Fab 4G 27
Wiko Lenny2 25
Wiko Ridge Fab 15
Wiko fever 14
Wiko Highway
Pure 13
Highway sign 9
Wiko Slide 2
Wiko Highway Star 2
Wiko Bloom 1
Wiko Selfy 1
Wiko Ufeel 1
Wiko Jimmy 1
Wiko Rainbow 1
29%
18%
11%
11%
10%
6%
5%
5%
3% 1%1%
Phone Information ?