I am sharing highlights of a book of very unique style, content and presentation, written by Kunal Sinha and David Mayo. I was very impressed by the content which takes one beyond the boundaries of conventional creativity to the streets of Asia. Having worked in advertising for over 40 years which included applying creative ideas from the real life, I applaud the spirit of the street highlighted in the book. I strongly believe that this spirit has become much more relevant today than we can imagine. Enjoy.