An introduction to the personal branding series that is held by Innovation Tribe of America. The focus of the series is to help individuals build the skills they need for their careers by crafting a professional brand.

1. Introduction to
Personal Brand for Career Series
Duron L. Jones
CEO/Tribe Leader
Innovation Tribe of America

2. Who is Duron
• Alumni to Seattle University
(Management major w/ Innovation minor)
• Alumni to Chief Sealth International
• Consultant & Business Owner
• Writer, gamer, photographer, bowler
• Fun Fact: Can make a clicking sound with my ears

3. Who Are You?
• What is your name?
• What career(s) are you interested in?
• What’s something fun you enjoy?

4. What is a Personal Brand?
• Work in groups of 2 or 3
• Select a team scribe
• Select a team speaker for the day
• Craft your team definition of personal branding.
• No dictionaries
• Share out in 5 minutes

5. Personal Branding
Appearance
Skill Sets
Social Media
Portfolio
Communication Expertise
Personality Colors

6. Workshop Series Notes
• Expanding understanding
• Active vs passive
• 2-hour session with 10-minute break
• Can use phones when appropriate

7. Topics
• Session 1 | Introduction
• Session 2 | Social Media for Personal Branding
• Session 3 | Unpacking Your Skills
• Session 4 | Appearance for Personal Branding
• Session 5 | Career Portfolio
• Session 6 | Written Communication Skills

8. Topics
• Session 7 | Verbal Communication Skills
• Session 8 | Crafting Your Personality
• Session 9 | Colors for Personal Branding
• Session 10 | Interviewing & Networking
• Session 11 | Career Pathways
• Session 12 | Diversity in the Workplace

9. Social Media for
Personal Branding

10. You’re already using it

11. You can be neutral

12. You can be negative

13. You can be positive

14. Evaluation
• Decide on your top 3 platforms you use
• How do you use them?
• How can you move them towards the invest time?
• Which platforms are you not using much that could
help your personal brand?
• You’ll have 15 minutes to brainstorm before discussion

15. Connect with Duron
• LinkedIn: http://www.linkedin.com/in/duronjones
• Email: duron@tribeinnovation.com
• Twitter: @duron_jones