2. DRAGONFLY’S GON
Hello, I am an ordinary
student father.
Teachers’ day is the day that you
have to show your respect to your
teachers!
You have to give a gift
to your teacher!
Oh but what should I give my
teacher/
I’ll manage that, you just need to give your
teacher.
Having no idea what kinds of
gift is suitable. He ask his
father to choose the gift.
He thought that he had enough
experience to help his son
choose the suitable gift
That was very important because
He wanted to remind the teachers
Of his son
Probably his son
will get higher
score for that
Just pick anything as
long as it’s a gift
3. DRAGONFLY’S GON
Cosmetics
39%
Office
products
29%
Clothes
14%
Books
10%
Hand
Made
8%
(We all know that they also
can give money as a gift.
But it seems quite secret)
Familiar
(Result of a survey of 100 students
randomly )
Hi, I am a beloved teacherWhen the teachers’ day comes. I
receive a lot of gift such as
cosmetics items, perfume, clothes…
I give other people most of them
because they are not my taste. I
keep only the cards.Many cards I receive are from the
students’ parents. Sometimes with
both flowers and money.
I can not remember clearly all
those students
The way of expressing their respect and love to the teacher does fail.
An opportunity
4. DRAGONFLY’S GON
20/11 is the day for the students showing their love to the teachers with sincere gifts.
Precious gift takes time to choose. In fact, parents don’t spend so much time on this. They choose
the most convenient way: “Giving money”!
It’s the reason why money and luxury gifts are more and more common choice for Teacher day’s
present in Viet Nam.
Insight
5. DRAGONFLY’S GON
Interaction book
Tiki School Bus
Target: TIKI becomes “Top-of-mind” brand in “20/11” gift market and become a
symbol of ethics brand in long term.
Target customer: STUDENTS AND THEIR PARENTS.
1 CONTEST: VIETNAM MOST WANTED TEACHER
TIKI is going to publish a book that name “Teacher in my heart".
The book has articles about Vietnam's 100 best teachers.
The students do vote for them!
1 EVENT: “TIKI SCHOOL BUS”
TIKI not only interact with you online, we bring Tiki products directly
to your hands by a schoolbus (The destination are Primary and highshool).
6. DRAGONFLY’S GON
INTRODUCTION TO TIKI COVER:
Tiki covers are not just a normal plastic protection of your books. You
guess! It can be much more than that. You can made by yourself a picture,
frame, cards, letters or anything which can protect your love, memories with
your beloved teachers.
Tiki makes an interractive cover named: “scrapcover” including the
background and scrap items which have variety of choices and colors.
Customers can create their one and only cover for their books by matching,
drawing, fixing things. We also give example cover online for customer to base
on. By that way, you are not only the buyer but also an artist, Book is
enhanced to be an artwork. Tiki helps you protecting your book, deliver your
love message to in the best way both you and Tiki can.
You can share your own cover with Tiki’s community on Facebook.
Most liked cover will win attractive prize and discount given by Tiki.
CREATE YOUR
OWN GIFT!
7. DRAGONFLY’S GON
Idea: A book made by students for their beloved teachers.
OUR PLAN: Making a National contest!
TIKI is getting preparation for a special gift on 20/11: Top 100 most beloved teachers in Vietnam.
How to let others know how popular they are? The students do vote for them!
HOW TO VOTE FOR ONE?
1, Access vietteacher.vn (a ebook website of this campaign) then log in by your Facebook account.
2, Pick a picture of your favorite teacher, fill the required information and write a caption for that picture.
4, Announce it to your friends on facebook , each comment about that teacher is regarded as a vote. Vote for
your teacher to get the prizes.
PRIZES:
Each teacher is included in “Top 100 most beloved teachers” will have an article about him/her in that book-
“Teacher in my heart” which is designed and published by a professional publisher, also Tiki partner. + Appear
on the index and ebook site of Vietteacher.vn with all their notes, comments and a copy of this book.
9. DRAGONFLY’S GON
TIKI SCHOOL BUS
Promoting the Tiki cover to students by workshop: We prepair scapitems
and beautiful backgrounds for students to create their own cover base on Tiki
sample.By using on Tiki cover scrap items, Tiki holds compettion of making
“Bích báo, Báo tường” between classes of each schools.
Book giving: By using Tiki covers students made throw the program, We
recover your old books gather by “kế hoạch nhỏ” program and give it to remote
area students. Students will be rewarded with coupon from Tiki.
Time: on Monday or the day that school celebrate the Teacher Day.
