This is the PPT for my lesson on making a swot analysis. From the full lesson plan please go to to www.highschoolesl.com

1. Making a SWOT analysis.

2. SWOT stands for:
S- Strengths
W- Weaknesses
O- Opportunities
T- Threats
It is a tool businesses use
to analyze a business idea.

3. SWOT stands for:
S- Strengths
W- Weaknesses
O- Opportunities
T- Threats
Characteristics of the idea that give it a
benefit over others.
Characteristics of the idea that give it a
disadvantage over others.
Chances to improve profit/sales etc.
Things that could cause problems for
the idea.

4. Read the SWOT analysis.
• Do you think it is a good business idea?
• Why?

5. Choose which sentences are
strengths, weaknesses, threats
or opportunities.
• Style.
• Intense competition from other phones.
• Can sell music with iTunes.
• High price.
• People may be more likely to use other
apple products.
• Easy to use.
• The app store is not open.

7. Practice.
• Make a SWOT analysis for the following
products.

8. Ramen
Vending
Machines

9. Oculus Rift

10. Insect
Bakery

11. Apple
iWatch

12. Step Two
• Think of a business idea and make a
SWOT analysis.
• Present it to the class.