2. W HAT IS THIS ?
Social Media
A group of internet-based applicatons
that build on ideological and
technological foundations of web 2.0,
and that allow the creation and
exchange of user-generated contents.
(Wikipedia)
Social Network
A network of social interactions and
personal relationships. (Oxford)
5. H OW IT AFFECTS BUSINESS ?
From
“Trying to Sell”
To
“Making Connections”
6. H OW IT AFFECTS BUSINESS ?
From
“Large Campaigns”
To
“Small Acts”
7. H OW IT AFFECTS BUSINESS ?
From
“Controlling our Image”
To
“Being Ourselves”
8. H OW IT AFFECTS BUSINESS ?
From
“Hard to Reach”
To
“Available Everywhere”
9. W HY S OCIAL M EDIA
S UCCEED ?
Basic Human need to connect
Basic Human need to share
Enhanced Knowledge
On-Line Identity
Social instinct
10. D ISADVANTAGES
Privacy Concern
No Regulation system
No Granular enough
Time Consuming
11. T IP ON DOING BUSINESS
THROUGH S OCIAL M EDIA
Choose right social media
Engage locally
Connected to other pros
Cover all platform
Do not spam
Separate business and pleasure
1990 – Dr. Kenichi Ohmae – The Borderless WorldAdvance development of internet – People now connected – One of the greatest invention in the internet worldPrepared to take a deeper understanding on how social media affects the way we do business, today.
INTERNET BASED APPLICATIONSCreation and exchange – User generatedNETWORK of social interactions and personal relationships