1. AIESEC Craiova PRODUCT INNOVATION
Analyze
Data
Draw
conclusions
Create goals
and plans!
Self-select Issues
Information provided about the GIP programme
Induction to AIESEC
Logistical support
Programme benefits explanation
Education about The AIESEC Way
Education about The AIESEC Experience
Education about AIESEC's activities
Accommodation
Key strategies for PRODUCT INNOVATION
1. NATIONAL alignment
- Aligned recruitments (timeline, message
etc)
- Sub products implementation on both
oGIP & iGIP
- developing national Educational projects
for o GIP
- national branding – outsourcing
- national focus, alignment with all 14 LC –
GIP product
2. Specialized units on o GIP in Automatics
Faculty – focus on customers; GOAL: 90%
promoters by the end of December – In
progress
3. AIESEC Regional Development: countryside,
small cities with programs that fit the local
reality
AIESEC Craiova GIP
Program 2013-2014
1. CustomerGauge
• See comments
• See self-select issues
2. Talk to EPs / Team members
and team leaders
3. Talk to Partners and TN
takers
1. Which value proposition
needs to be strengthened?
2. What are the customer
concerns?
3. How to solve / address
customer concerns?
4. What will I focus on?
1. Set goals (% promoters)
2. Create an enhanced product
3. Set checkpoints to track progress
4. Review your products at least
twice a year

2. AIESEC Craiova Process improvement
Analyze
Data
Draw
conclusions
Create goals
and plans!
# Issues Key points to Improve How to solve Customers
Concerns
Responsible
1 Information
provided before the
internship
JD, booklet, wiki about
AIESEC Craiova
Buddy for each EP
Education programme for
buddy - how to react in specific
situation
LC VP Outgoing
Programs/
Corporate
Development
2 Induction to AIESEC
Organizational
understanding, local reality of
the LC presentation
EP induction - development
cycle creation (timeline -
development, JD, cultural
shock, etc.)
VP TM + VP
Outgoing
Programs + VP
Corporate
Development
3 Logistical support
Accomodation & reception Everything solved before
trainee’s arrival
VP Corporate
Development
Key strategies for PRODUCT IMPROVEMENT
4. Talent development processes
improvement: Goal setting with EP/Trainee,
Expectation, EP/Trainee Education Cycle
implementation
5. National Quality Board Team – educating,
developing strategies, educating the country
- In progress
6. Reception process improvement: airport
pickup, following the minimum standard:
accommodation and salary for each program
AIESEC Craiova GIP
Program 2013-2014 1. CustomerGauge
• See comments
• See self-select
issues
2. Talk to EPs / Team
members and team
leaders
1. What are the customer
concerns?
2. How to solve / address
customer concerns?
3. What will I focus on?
1. Set goals (% promoters)
2. Set actions, timeline and
checkpoints to track progress
3. Have a focus for 6 months and
weekly progress check