This is what we do!

1. 339 River Road, Hudson MA 01749
978.567.6000
www.tecdocdigital.com
Providing our Customers with
Measurable Improvements in
Direct Marketing Results
Marketing Services
Marketing Strategy
In depth consult with client marketing and creative resources to optimize integration
of 1:1 technologies and increase campaign ROI.
Data Management
Organize and prepare data to maximize relevancy of direct marketing communications and increase lift.
Provide conditional programming for variable images, text, triggers, etc.
Predictive Modeling
Build target prospect profile based on “best customers” and use a predictive scoring model to identify “best prospects”
for your campaign.
List Procurement
Acquire mail lists to meet “best prospect” profiles. Provide list hygiene and CASStm certified postal presorts to reduce
non-deliverable addresses and mailing costs.
Production and Mailing
Digital printing, finishing, and delivery to USPS mail stream. Postal software processing of customer provided lists to
reduce non-deliverable addresses and reduce mailing costs.
Cross-Media Campaigns
Combine direct mail with personalized websites (pURLS) to create interactive marketing experience, identify responders,
increase lift, and gather key information for next step in sale process.
Campaign Dashboard
Real-time capture and analysis of interactive responses to provide measurable, actionable results. Download to MCIF or CRM
to track conversions.
Collateral Management Programs
Utilize customer-branded, browser-based print portal to drive on-demand document production and eliminate waste.
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