1. Carl Uttaro
50 Blenford Road Boston, MA 02135 (978) 618-5471 linkedin.com/in/cuttaro cuttaro@gmail.com
PROFESSIONAL Proven marketer with experience and career interest in data analysis, market research and business
PROFILE development.
EDUCATION BOSTON UNIVERSITY GRADUATE SCHOOL OF MANAGEMENT Boston, MA
Candidate for MBA, Marketing Concentration
Brand analysis research project for Panera Bread’s Chief Marketing Officer
BU MBA Integrated Brand Management team project – Barbasol Shaving Cream
MBA Marketing Club
UNIVERSITY OF MASSACHUSETTS-AMHERST Amherst, MA
Bachelor of Science, Sport Management, May 2006
Isenberg School of Management, cum laude
EXPERIENCE LIBERTY MUTUAL INSURANCE GROUP Boston, MA
Strategic Research Intern June 2011 – August 2011
Managed cross-functional project for Product Management and E-Business departments,
tasked with improving the customer experience at LibertyMutual.com
Analyzed several million research data points on internet shopping habits for auto insurance
Developed insights on which factors impact purchase trends through primary and secondary
research, competitive analysis and statistical modeling
Delivered unique and valuable results and recommendations for senior-level management to
improve the internet sales channel through:
Operational upgrades to the insurance quote process and available product offerings online
Internet marketing optimization from improved targeting and customer segmentation
MAJOR LEAGUE LACROSSE Boston, MA
Director of Lacrosse Operations May 2006 – August 2010
Managed the strategic partnerships with MLL partners including Anheuser-Busch, Gatorade,
New Balance, Monster Energy Drink and Warrior Lacrosse
Developed collaborative marketing campaigns enabling clients to increase brand awareness
among a new and growing demographic
Led the “MLL Rules” committee to perform market research of teams, business partners and
fans; implemented resulting insights in development of League strategies and policies
Created email marketing campaigns to grow ticket sales, promotions and customer insights
Prepared press releases and other marketing materials for League events and announcements
Directed all League events, including the budgeting, marketing and promotional strategies,
staffing, venue preparation and sponsorship fulfillment for:
Collegiate Draft – average annual attendance 1,000
All-Star Game – average annual attendance 10-12,000
Championship Weekend – average annual attendance 8-10,000
Launched MLL’s first ever fantasy game in 2006; since grown to approximately 5,000 users
Supervised the day-to-day employment of up to 350 players and officials; responsible for all
personnel management, conflict resolution and disciplinary action decisions
Collaborated with ESPN programming and MLL team representatives to coordinate dates and
venues into the comprehensive season schedule of up to 60 games per season
TECHNICAL Significant experience in data management and analysis with SAS, Stata, SPSS, Microsoft
SKILLS Access/Excel and AC Nielsen; Photoshop editing; PowerPoint presentations; survey design
and implementation; email marketing and promotions; large-scale project management;
excellent interpersonal, communication and presentation skills; conversational in Spanish