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The first step in any successful Digital Marketing strategy is to lay out a strategic plan. We want to measure twice and cut once, so the additional time on the front end is well worth it.
Define your business goals, so we can identify how to leverage the internet to achieve them.
Recognize your target markets/buyer personas.
Analyze where you are as business and what you’re up against.
Conduct a competitive analysis.
Complete a keyword opportunity analysis.
Establish a baseline.
By attending this breakout session:
Attendees will learn how to mitigate their precious human and monetary resources, by employing an internet marketing strategy designed to one up their competition.
We’ll cover why each element of it is important and include 2-3 sample clients (names removed) whereby after 2 years their relevant website traffic and conversion activity sky rocketed.
Gene Bonanno is owner of The Bonanno Group, Inc. Prior to opening his own business in December 2004, Gene had over 20 years of experience as a consultant and principal for IBM Global Services. There, he specialized in complex technology deployment projects, sales and consulting. His goal as a new business owner was to bring the same first-class Internet consulting he provided to Fortune 500 companies affordably to small and medium-sized businesses. Over the years, The Bonanno Group has grown from a basic website design firm to a full-service digital marketing agency with traditional marketing offerings as well. Much investment has been made in cultivating a quality staff with a wide range of skills and services to best suit customers’ needs. Gene and his entire team are Inbound Certified with Hubspot. The firm is also working on their Hubspot Partner Certification.
TBG Digital Marketing utilizes HubSpot’s Inbound Marketing strategy to help organization’s grow their business. This will be one of several talks given at DOYO Live that will feature HubSpot’s technology and strategy.