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TOP TEN BIGGEST MARKETING MISTAKES
                  &
          HOW TO AVOID THEM


      Dr. Margot Weinstein, CEO, CIPS, TRC
            MW Leadership Consultants LLC


             www.drmargotweinstein.com
Top Ten Marking MISTAKES
1. Not updating your Marketing Plan
2. Not Branding your Niche
3. Not Reaching the Right Customer
4. Not Keeping past Customers
5. Failing to Present a Professional Image.
6. Not using your Web Presence effectively.
7. Not using Telephone Communications properly
8. Not Staging Properties & Open houses for Success.
9. Not creating & making Great Sales Presentations.
10. Not fully Using Your Networks.




Dr. Margot Weinstein   www.drmargotweinstein.com       2
Tips On Branding
1.     Gather ideas from others, esp. experts.
2.     Test your niche first before putting in a huge investment.
3.     Perhaps use Your Name or well-known name or
       phrase?
4.     Discover your buyer's biggest problem
       & Create services to solve his/her problem.
5.     Brand your product and yourself on everything you do:
       (i.e. web, business cards, letter heads, etc.).




Dr. Margot Weinstein      www.drmargotweinstein.com                 3
Tips on REACHING THE RIGHT
 CUSTOMER. “Make Chart”
Your Organization offers:                  Your Competitors offer:
 Identify your best target
  audiences? (age, lifestyle, etc.)
 What services do they need?
 How can you reach them?
  (i.e. event, email, phone, etc.)
 How can you deliver the best
  services to them?
 List what services you do better
  than your competitors.
 Set time to follow leads.

 Dr. Margot Weinstein   www.drmargotweinstein.com                    4
Write an Action Plan For Future?
 1. What are my next                 2. What resources and/or
 steps?                              education do I need?




 3. How am I going to                4. Date of completion of
 complete them?                      each step?




Dr. Margot Weinstein   www.drmargotweinstein.com                5
Conclusions: Marketing For
             Continued Success:
                                  Story of Donald Trump:
                                       “Trump Tower” Chicago--- Great Marketing:
                                         ─    Name Recognition
                                         –    Product & Services Recognition of luxury.
                                  Great Marketing involves:
                                        –   Avoiding Top Ten Marketing Mistakes
                                        –   Creating an Action Plan
                                        –   And---

                                  “Be the Best At IT!”
                                    Dr. Margot Weinstein
                                   “Building Career & Leadership Skills of Top CEOs worldwide”


                                  Contact: Dr. Margot Weinstein, CEO, CIPS, TRC
                                  MW Leadership Consultants
                                   Chicago, IL 60611
                                  312-664-4849 Fax: 312-664-4869
                                  Email: drmargot@drmargotweinstein.com
                                  www.drmargotweinstein.com




Dr. Margot Weinstein   www.drmargotweinstein.com                                             6

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#Dr.weinstein toptenmarketingmistakesppt2012ru

  • 1. TOP TEN BIGGEST MARKETING MISTAKES & HOW TO AVOID THEM Dr. Margot Weinstein, CEO, CIPS, TRC MW Leadership Consultants LLC www.drmargotweinstein.com
  • 2. Top Ten Marking MISTAKES 1. Not updating your Marketing Plan 2. Not Branding your Niche 3. Not Reaching the Right Customer 4. Not Keeping past Customers 5. Failing to Present a Professional Image. 6. Not using your Web Presence effectively. 7. Not using Telephone Communications properly 8. Not Staging Properties & Open houses for Success. 9. Not creating & making Great Sales Presentations. 10. Not fully Using Your Networks. Dr. Margot Weinstein www.drmargotweinstein.com 2
  • 3. Tips On Branding 1. Gather ideas from others, esp. experts. 2. Test your niche first before putting in a huge investment. 3. Perhaps use Your Name or well-known name or phrase? 4. Discover your buyer's biggest problem & Create services to solve his/her problem. 5. Brand your product and yourself on everything you do: (i.e. web, business cards, letter heads, etc.). Dr. Margot Weinstein www.drmargotweinstein.com 3
  • 4. Tips on REACHING THE RIGHT CUSTOMER. “Make Chart” Your Organization offers: Your Competitors offer:  Identify your best target audiences? (age, lifestyle, etc.)  What services do they need?  How can you reach them? (i.e. event, email, phone, etc.)  How can you deliver the best services to them?  List what services you do better than your competitors.  Set time to follow leads. Dr. Margot Weinstein www.drmargotweinstein.com 4
  • 5. Write an Action Plan For Future? 1. What are my next 2. What resources and/or steps? education do I need? 3. How am I going to 4. Date of completion of complete them? each step? Dr. Margot Weinstein www.drmargotweinstein.com 5
  • 6. Conclusions: Marketing For Continued Success: Story of Donald Trump: “Trump Tower” Chicago--- Great Marketing: ─ Name Recognition – Product & Services Recognition of luxury. Great Marketing involves: – Avoiding Top Ten Marketing Mistakes – Creating an Action Plan – And--- “Be the Best At IT!” Dr. Margot Weinstein “Building Career & Leadership Skills of Top CEOs worldwide” Contact: Dr. Margot Weinstein, CEO, CIPS, TRC MW Leadership Consultants Chicago, IL 60611 312-664-4849 Fax: 312-664-4869 Email: drmargot@drmargotweinstein.com www.drmargotweinstein.com Dr. Margot Weinstein www.drmargotweinstein.com 6

Editor's Notes

  1. Dr. Margot Weinstein, CEO www.drmargotweinstein.com
  2. Dr. Margot Weinstein, CEO www.drmargotweinstein.com