1. TOP TEN BIGGEST MARKETING MISTAKES
&
HOW TO AVOID THEM
Dr. Margot Weinstein, CEO, CIPS, TRC
MW Leadership Consultants LLC
www.drmargotweinstein.com
2. Top Ten Marking MISTAKES
1. Not updating your Marketing Plan
2. Not Branding your Niche
3. Not Reaching the Right Customer
4. Not Keeping past Customers
5. Failing to Present a Professional Image.
6. Not using your Web Presence effectively.
7. Not using Telephone Communications properly
8. Not Staging Properties & Open houses for Success.
9. Not creating & making Great Sales Presentations.
10. Not fully Using Your Networks.
Dr. Margot Weinstein www.drmargotweinstein.com 2
3. Tips On Branding
1. Gather ideas from others, esp. experts.
2. Test your niche first before putting in a huge investment.
3. Perhaps use Your Name or well-known name or
phrase?
4. Discover your buyer's biggest problem
& Create services to solve his/her problem.
5. Brand your product and yourself on everything you do:
(i.e. web, business cards, letter heads, etc.).
Dr. Margot Weinstein www.drmargotweinstein.com 3
4. Tips on REACHING THE RIGHT
CUSTOMER. “Make Chart”
Your Organization offers: Your Competitors offer:
Identify your best target
audiences? (age, lifestyle, etc.)
What services do they need?
How can you reach them?
(i.e. event, email, phone, etc.)
How can you deliver the best
services to them?
List what services you do better
than your competitors.
Set time to follow leads.
Dr. Margot Weinstein www.drmargotweinstein.com 4
5. Write an Action Plan For Future?
1. What are my next 2. What resources and/or
steps? education do I need?
3. How am I going to 4. Date of completion of
complete them? each step?
Dr. Margot Weinstein www.drmargotweinstein.com 5
6. Conclusions: Marketing For
Continued Success:
Story of Donald Trump:
“Trump Tower” Chicago--- Great Marketing:
─ Name Recognition
– Product & Services Recognition of luxury.
Great Marketing involves:
– Avoiding Top Ten Marketing Mistakes
– Creating an Action Plan
– And---
“Be the Best At IT!”
Dr. Margot Weinstein
“Building Career & Leadership Skills of Top CEOs worldwide”
Contact: Dr. Margot Weinstein, CEO, CIPS, TRC
MW Leadership Consultants
Chicago, IL 60611
312-664-4849 Fax: 312-664-4869
Email: drmargot@drmargotweinstein.com
www.drmargotweinstein.com
Dr. Margot Weinstein www.drmargotweinstein.com 6
Editor's Notes
Dr. Margot Weinstein, CEO www.drmargotweinstein.com
Dr. Margot Weinstein, CEO www.drmargotweinstein.com