<ul><li>Simply… </li></ul><ul><li>You and me talking, creating dialogue, developing a relationship, making referrals, and rating products/services. </li></ul>
Conversations among the members of your marketplace happen whether you like it or not. Good marketing encourages the right sort of conversations. Products that are remarkable get talked about Traditional ways of interrupting consumers are losing their cost-effectiveness. New ways of spreading ideas (blogs, RSS, consumer fan clubs) are quickly proving how well they work. MARKETING IS A RELATIONSHIP Wise words of Seth Godin….