Plan
A method for doing or making something, consisting of at least one goal and a predefined course of action for achieving that goal.
Goal
A specific result to be achieved; the end result of a plan.
Objectives
Specific results toward which effort is directed.
4. Elements Of Planning
Plan
A method for doing or making something,
consisting of at least one goal and a
predefined course of action for achieving
that goal.
Goal
A specific result to be achieved; the end
result of a plan.
Objectives
Specific results toward which effort is
directed.
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5. Elements Of Planning (cont’d)
Planning
The process of setting goals and courses of
action, developing rules and procedures, and
forecasting future outcomes.
What Planning Entails
Choosing goals and courses of action and
deciding now what to do in the future to
achieve those goals.
Assessing today the consequences of various
future courses of action.
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6. What Planning
Accomplishes
Allows decisions to be made ahead of
time.
Permits anticipation of consequences.
Provides direction and a sense of
purpose.
Provides a unifying framework;
avoiding piecemeal decision making.
Helps identify threats and
opportunities and reduces risks.
Facilitates managerial control through
the setting of standards for monitoring
and measuring performance.
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7. The Management Planning
Process
Hierarchy of Plans
A set of plans that includes the company-wide
plan and the derivative plans of subsidiary
units required to help achieve the enterprise-
wide plan.
Top management approves a long-term plan;
and each department creates its own
budgets
The Planning Hierarchy
Top management formulates its plans based
on upward feedback from the departments,
and the departments in turn draft plans that
make sense in terms of top management’s
plan.
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9. Who Does the Planning?
Small businesses:
Entrepreneurs do most of the planning.
Large firms:
Traditional:
A central corporate planning group works with top
management and each division to solicit, challenge,
and refine the company’s plan.
Current:
Planning is decentralized and includes the firms’
product and divisional managers, aided by small
headquarters advisory groups.
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10. How to Develop a Plan
Set an objective.
Develop forecasts and planning premises.
Determine your options.
Evaluate alternatives.
Choose your plan, and start to implement it.
Go to Level 2.
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G.Dessler, 2003
} The decision-
making process
12. Principles of Goal-Setting
Set SMART goals—make them specific,
measurable, attainable, relevant, and
timely. Choose areas (sales revenue, costs,
and so forth) that are relevant and
complete.
Assign specific goals.
Assign measurable goals.
Assign doable but challenging goals.
Encourage participation.
Use executive assignment action plans, or
management by objectives.
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13. Forecasts and Planning
Premises
Forecasting is used to predict future
requirements and opportunities
Determines the premises on which planning is
based
Can be quantitative (e.g., a time series) or
qualitative (e.g., jury of executive opinion)
Marketing research
Competitive intelligence
Helps build the picture of what others are doing
to inform the planning process
Next step is the decision-making process we
talked about yesterday
Finally, you begin to build your plans (usually
more than one to realize objectives)
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14. The Business Plan And Its
Components
Description of the business (including ownership
and products or services)
Marketing plan
Financial plan
Management
and/or personnel plan.
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