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APA Citation Style Formatting
The American Psychological Association (APA) citation style is the most commonly used format for manuscripts in the social sciences. The major concerns when reporting research in the APA format is clarity and conciseness. APA Citation Style Formatting regulates: Stylistics, In-text citations and References.Major Components for APA Citation Style Formatting include: Title Page, Abstract, Main Body, and Reference Page.
Examples of the APA Citation Style Formatting are found in the accompanying paper: Can Medication Cure Obesity in Children? A Review of the Literature by Luisa Mirano, Northwest-Shoals Community College. The page number where the example is located is listed in the column labeled “Example”.
General Format of the essay:
· Should be typed, double-spaced
· on standard-sized paper (8.5”x11”)
· 1” margins on all sides
· 10-12 pt. Times New roman or a similar font
· Include a Page Header in the upper left-hand corner of every page and a page number in the upper right-hand side of every page
Title Page
Title page includes:
Details
Example
Running header
· On the top left corner of the title page type the words “Running Head:”
· After the semi colon, type the shortened title max 50 characters, all uppercase
· The title will appear on all other pages without the words” running head” in front of it- flush to the upper left margin
Page 1
Page number
· Page number flush right
· Starts with the title page as page 1
Title
· Title should summarize the main idea of the paper
· In the upper half of the page
· Centered on page
Author byline
· Your name is on next line after the title
· No title or degree
Institutional affiliation
· University or organization you are affiliated with is on the next line after author byline
White worth University
Abstract
Abstract page includes:
Details
Example
Running Head
· Use Insert Page Header
· Top left corner on title page
· Shortened title, max 50 characters, all uppercase
· Do NOT include the words “Running head:”
Page 2
Heading
· Center the word “Abstract ”one inch from the top of the page
Body of Abstract
· Do not indent the paragraph Page
· Write 150-250 word summary of your paper in an accurate, concise, and specific manner.
· The abstract summarizes the problem, participants, hypotheses, methods used and conclusions.
· Provides the reader with the main idea and key points of your paper.
· Might provide any applications or implications of the research in your paper.
· After the abstract, return on line and Center text. Type Keywords: then list the keywords separated by commas
Main Body
The Main Body includes:
Details
Example
Running Head
· Insert the Shortened title, max 50 characters, all uppercase
Page 3
Page number
· Number the first text page as page 3
· Page number flush right
Main Body (Text)
· Type & center title of paper at top of page
· Type text double spaced with all sections following each other with no break
· Paragraph.
12APA Citation Style FormattingThe American Psychologica.docx
1. 1
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APA Citation Style Formatting
The American Psychological Association (APA) citation style is
the most commonly used format for manuscripts in the social
sciences. The major concerns when reporting research in the
APA format is clarity and conciseness. APA Citation Style
Formatting regulates: Stylistics, In-text citations and
References.Major Components for APA Citation Style
Formatting include: Title Page, Abstract, Main Body, and
Reference Page.
Examples of the APA Citation Style Formatting are found in the
accompanying paper: Can Medication Cure Obesity in Children?
A Review of the Literature by Luisa Mirano, Northwest-Shoals
Community College. The page number where the example is
located is listed in the column labeled “Example”.
General Format of the essay:
· Should be typed, double-spaced
· on standard-sized paper (8.5”x11”)
· 1” margins on all sides
· 10-12 pt. Times New roman or a similar font
· Include a Page Header in the upper left-hand corner of every
page and a page number in the upper right-hand side of every
page
Title Page
Title page includes:
Details
Example
Running header
2. · On the top left corner of the title page type the words
“Running Head:”
· After the semi colon, type the shortened title max 50
characters, all uppercase
· The title will appear on all other pages without the words”
running head” in front of it- flush to the upper left margin
Page 1
Page number
· Page number flush right
· Starts with the title page as page 1
Title
· Title should summarize the main idea of the paper
· In the upper half of the page
· Centered on page
Author byline
· Your name is on next line after the title
· No title or degree
Institutional affiliation
· University or organization you are affiliated with is on
the next line after author byline
White worth University
Abstract
Abstract page includes:
Details
Example
Running Head
· Use Insert Page Header
· Top left corner on title page
· Shortened title, max 50 characters, all uppercase
· Do NOT include the words “Running head:”
Page 2
Heading
3. · Center the word “Abstract ”one inch from the top of the page
Body of Abstract
· Do not indent the paragraph Page
· Write 150-250 word summary of your paper in an accurate,
concise, and specific manner.
· The abstract summarizes the problem, participants,
hypotheses, methods used and conclusions.
· Provides the reader with the main idea and key points of your
paper.
· Might provide any applications or implications of the research
in your paper.
· After the abstract, return on line and Center text. Type
Keywords: then list the keywords separated by commas
Main Body
The Main Body includes:
Details
Example
Running Head
· Insert the Shortened title, max 50 characters, all uppercase
Page 3
Page number
· Number the first text page as page 3
· Page number flush right
Main Body (Text)
· Type & center title of paper at top of page
· Type text double spaced with all sections following each other
with no break
· Paragraphs indented, no extra space
Tables (Page 6)
· Label tables with Arabic numeral (Table 1, Table 2, and so on)
· Provide a title
· The label and title should appear on separate lines above the
4. table, flush left and double-spaced.
· Below the table, give its source in a note. If any data in the
table require an explanatory footnote, use a superscript
lowercase letter in the body of the table and in a footnote
following the source note. Double-space source notes and
footnotes and do not indent the first line of each note
Figures
· You may provide an additional title centered above figure
· Label and title appear on the same line below the figure
· Cite the source below the label and the title
· For each figure, place a label and a caption below the figure,
flush left, and double-spaced. The label is italicized and the
caption is not italicized (for example, Figure 1. Population of
Washington State). The label and caption need not appear on
separate lines.
In the text of your paper, discuss the most significant features
of each visual (tables and figures). Place the visual as close as
possible to the sentences that relate to it unless your instructor
prefers it in an appendix.
Writing Style
· Entire paper should be in third person voice. Do not use I,
you, we, us Rather use he, she, it, they, this author
· We reviewed the literature. (incorrect)
· The authors reviewed the literature. (correct)
General In-text Citation Information
· When quoting, introduce the quotation with a signal phrase
· Include Author’s name, year of publication, page number
· In-text citations help show respect to someone else’s
intellectual property (avoid plagiarism)
· In-text citations help readers locate the cited source in the
references page
APA Headings
APA uses a system of five heading levels. For this class use the
Level 1 format. In Level 1 major headings are centered and
boldface. Capitalize the first word of the heading, along with all
words except articles, short prepositions, and coordinating
5. conjunctions.
Level
Format
1
Centered, Boldface, Uppercase and Lowercase Headings
2
Left-aligned, boldface, Uppercase and Lowercase Heading
3
Indented, boldface, lowercase heading with a period. Begin text
after period.
4
Indented boldface, italicized, lowercase heading with a period.
Begin text after period.
5
Indented, italicized, lowercase heading with a period. Begin
text after period.
Examples of Headings for a Methods Section
Method (Level 1 heading)
Site of Study (Level 2 heading)
Text begins…..
Sample and Population Description (Level 2 heading)
Text begins…..
Certified teachers. (Level 3 heading) Text begins…..
Pre K. (Level 4 heading) Text begins…..
Private schools. (Level 5 heading) Text begins…..
Public schools. (Level 5 heading) Text begins…..
Enrolled students. (Level 4 heading) Text begins…..
Direct Quotations Examples
Type of quote
Details
APA Research Paper Example by Mirano
40 words or less
6. · Incorporate the quotation into text
· Enclose the quotation with double quotation marks
· Include page number (p. for one page, pp. for more than one
page)
· Punctuation is after the parenthesis.
Page 10
More than 40 words
· Display the quotation in a freestanding block of text
· Omit quotation marks
· At the end of the block quotation, cite the quoted source and
the page or paragraph number in parentheses after the final
punctuation mark
· If there is a new paragraph started within the quote, indent the
new quoted paragraph ½”
· Double spaced throughout the quotation
Page 10
In-Text Citation Examples
Type of citation
First citation in text
Subsequent citations in text
Parenthetical format, first citation in text
Parenthetical format, subsequent citations in text
One work by one author
Walker (2007)
Walker (2007)
(Walker, 2007)
(Walker, 2007)
One work by two authors
Walker and Allen
(2004)
Walker and Allen (2004)
(Walker & Allen,
2004)
(Walker & Allen, 2004)
7. One work by three to five
authors
Bradley, Ramirez,
Soo, and Walsh (2006)
Bradley et al. (2006)
(Bradley, Ramirez,
Soo, & Walsh,
2006)
(Bradley et al., 2006)
One work by six or more
authors
Cahn et al. (2005)
Cahn et al. (2005)
(Cahn et al., 2006)
(Cahn et al., 2006)
Groups (readily identified
through abbreviation) as authors
National Institute
of Mental Health
(NIMH, 2003)
NIMH (2003)
(National Institute
of Mental Health
[NIMH], 2003)
(NIMH, 2003)
Groups (no abbreviation)
as authors
University of
Pittsburgh (2005)
University of
Pittsburgh (2005)
(University of
Pittsburgh, 2005)
(University of Pittsburgh, 2005)
Authors with same last names
M.A. Light and Light (2008)
8. M.A. Light and Light (2008)
(B. Kachru, 2005; Y. Kachru, 2008)
(B. Kachru, 2005; Y. Kachru, 2008)
Two or more works two authors
Kachru (2005) and Smith (2008)
Kachru (2005) and Smith (2008)
(Kachru, 2005; Smith, 2008)
(Kachru, 2005; Smith, 2008)
Two or more works by published in the same year by the same
author
Smith’s (1998a) study of adolescent immigrants…
Smith’s (1998a)
(Smith, 1998a)
(Smith, 1998a)
Work or website by Unknown Author (Use source’s full title +
title of publication in quotation marks)
According to “Indiana Joins Federal Accountability System”
(2008)
(“Indiana Joins Federal,” 2008)
(“Indiana Joins Federal,” 2008)
(“Indiana Joins Federal,” 2008)
Quotes & Specific parts of a source
Fox and Fallows note, “…” (2001, p.9).
Fox and Fallows also note, “…” (2001, p.11).
(Fox & Fallows, 2001)
(Fox & Fallows, 2001)
Personal communication Interviews, letters, e-mails, etc.
A.P. Smith also claimed that many of her students had
difficulties with APA style (personal communication, 3, 2002)
(A.P. Smith, personal communication, January 3, 2002)
(A.P. Smith, personal communication, January 3, 2002)
(A.P. Smith, personal communication, January 3, 2002)
In-Text Citation Examples (Continued)
9. Type of citation
First citation in text
Video
As seen in Sicko (Moore, 2007).
Electronic sources
(if no page number use paragraph number/heading)
According to Smith (1997),… (Mind over Matter Section, para.
6)
Law
(references to legal material)
The Americans with Disabilities Act (1990) established
protected classes.
Grading for Reference Material
5
3
1
All components are present, accurate, and in correct order
4 of the 6 components are present and in correct order
2 or less components present in correct order
10. References Sheet
Title page includes:
Details
Example
Double-space
·
Order entries alphabetically by author’s surname
Pages 12-13
Reference Sheet
· Includes all references used in paper
· If the reference is not cited it in the paper it should not be on
the reference sheet
Details
Specific Examples
11. · Center title (References) at top of page. Do not bold it.
· Flush left the first line of the entry and indent subsequent
lines
· Alphabetized by author
· Invert all authors’ names and use initials instead of first
names. With two or more authors, use an ampersand (&) before
the last author’s name. Separate the names with commas.
Include names for the first seven authors; if there are eight or
more authors, give the first six authors, three ellipsis dots, and
the last author.
· Double space reference entries
· Hanging paragraph (Setting in word under lines spacing
options, special)
· Abbreviations for “page” and “pages” (“p.” and “pp.”) are
used before page numbers of newspaper articles and articles in
edited books but not before page numbers of articles in
magazines and scholarly journals
· When a URL or a DOI (digital object identifier) must be
divided, break it after a double slash or before any other mark
of punctuation. Do not insert a hyphen, and do not add a period
at the end.
· Book- Single Author
Author, A.A. (year). Title of book. Location: Publisher.
Shotton, M. A. (1989). Computer addiction? A study of
computer dependency. London, England: Taylor & Francis.
· Book- More than one author
Zarcadoolas, C., Pleasant, A. F. & Greer, D. S. (2006).
Advancing health literacy: A framework for understanding and
action. San Francisco: Josey-Bass.
· Book- Electronic (use the doi if available, is no doi use the
URL)
12. Mayer, G.G. (2007). Health literacy in primary care: A
clinician’s guide. Retrieved from http://site.ebrary.com
Schiraldi, G. R. (2001). The post-traumatic Stress disorder
sourcebook: A guide to healing, recovery and growth [Adobe
Digital Editions Version]. Detroit: Thomson Gale.
· Chapter of book
Author A.A. (year). Title of chapter or entry. In A. Editor,
B. Editor, & C. Editor (Eds.) Title of book (pp. xxx-xxx).
Location: Publisher.
Haybron, D.M. (2008). Philosophy and the science of
subjective well-being. In M. Eid & R. Larsen (Eds), The science
of subjective well-being (pp.17-43). New York, NY: Guilford
Press.
· Journal- Print only
Author, A.A., Author, B.B., & Author, C.C. (year). Title of
article. Title of Periodical, x(x), pp-pp. Retrieved from URL
Sillick, T.J., &Schutte, N.S. (2006). Emotional intelligence
and self- esteem mediate between perceived early parental love
and adult happiness. Journal of Applied Psychology, 2(2), 38-
48. Retrieved from http://ojs.lib.swin.edu/au/index.php/ejap
· Book- Electronic (use the doi if available, if no doi use the
URL)
Mayer, G. G. (2007). Health literacy in primary care: A
clinician’s guide. Retrieved from http://site.ebrary.com
Schiraldi, G. R. (2001). The post-traumatic stress disorder
sourcebook: A guide to healing, recovery and growth [Adobe
Digital Editions version]. doi:10.1036/10071393722
13. · Journal with a doi
Author, A.A. & Author, B.B. (year). Title of article. Title
of Periodical, x(x), pp-pp. doi:xx.xxxxxxxxxx
Herbst, K.L. &Kulik, J.A. (2005). Volunteer support,
marital status, and the survival times of terminally ill
patients. Health Pyschology, 24, 225-229. doi:10.1037/0278-
6133.24.2.225
· Group as Authors, Corporate author, government report
Group or Government agency. (Year). Title of work
(Report No. xxx). Location: Publisher.
U.S. Department of Health and Human Services, Agency
for Healthcare Research and Quality. (2010). National
Healthcare Disparities Report (AHRQ Publication No. 10-0004).
Rockville, MD: US Department of Health and Human Services.
· Website
When you are citing a particular document or piece of
information from a website, include both a reference list entry
and an in-text citation. The key to creating the reference list
entry is to determine the type of content on the web page. Web
references must have an associated date as specific as possible.
Basically, provide the following four pieces of information:
Author, A. (date). Title of document [Format description].
Retrieved from http://xxxxxxxxx
When there is no author for a web page, the title moves to
the first position of the reference entry:
New child vaccine gets funding boost. (2001). Retrieved
from http://news.ninemsn.com.au/health/story_13178.aspx
· Document from website- Non Government
American Psychological Association, Task Force on the
14. Sexualization of Girls. (2007). Report of the APA Task
Force on the Sexualization of Girls. Retrieved from
http://www.apa.org/pi/wpo/sexualization.html
· Government Report from a website
U.S. Department of Health and Human Services, National
Institutes of Health, National Heart, Lung, and Blood Institute.
(2003). Managing asthma: A guide for schools (NIH Publication
No. 02-2650). Retrieved from
http://www.nhlbi.nih.gov/health/prof/lung/asthma/asth_sch.pdf
· Image
Applewhite, J. S. (2009). Dr. Francis Collins. Retrieved
August 21, 2009 from http://www.apaimages.com
Obama in Egypt. (2009). Retrieved August 18, 2009 from
http://memphistours.files.wordpress.com/2009/06/obama-in-
egypt
· Video recording
O’Hara, M. (Producer), & Moore, M. (Director). (2007).
Sicko [Motion picture]. United States: Weinstein Co. Home
Entertainment.
· Law
Mental Health Systems Act, 42 U.S.C. §9401 (1988).
Americans With Disabilities Act of 1990, Pub. L. No. 101-
336, §2, 104 Stat. 328 (1991).
Grading Reference Material
5
3
1
Alphabetized, indentation, punctuation and elements are correct
and present (Author, title, date, publisher)
15. 3 of the components defined are present and in correct order
2 or less components are present
Reference:
American Psychological Association. (2010). Publication
manual of the American psychology association Washington,
DC: American Psychology Association.
Assignment 3: Promotion and Pricing Strategies
Due Week 8 and worth 135 points
"Entrepreneurs must determine what to sell, to whom and how
often, on what terms and at what price, and how to get the
product or service to the customer. In short, a marketing plan
identifies a company's target customers and describes how it
will attract and keep them. The process does not have to be
complex." (Scarborough & Cornwall, 2015, p. 274).
With this assignment, you will address some of the basic areas
within a marketing plan and help to refine your strategies for
creating a successful business.
Using the business from Assignment 2, write a three to four (3-
4) page paper in which you:
1. Identify its primary target market.
2. Specify three (3) methods you will use to research customer
needs and wants.
3. Describe the marketing mix: a) product, b) pricing strategy,
c) promotion, and d) placement/distribution.
4. Create a one-year advertising budget and plan that
incorporates the use of various advertising media and publicity.
5. Include at least two (2) references outside the textbook.
Your assignment must follow these formatting requirements:
· This course requires use of Strayer Writing Standards (SWS).
The format may be different than other Strayer University
courses. Please take a moment to review the SWS
16. documentation for details (more information and an example is
included in the Strayer Writing Standards left menu link).
· Include a cover page containing the title of the assignment, the
student's name, the professor's name, the course title, and the
date. The cover page and the reference page are not included in
the required page length.
The specific course learning outcomes associated with this
assignment are:
· Describe and analyze the necessary activities and key
decisions to start a small business.
· Use technology and information resources to research issues in
small business management.
· Write clearly and concisely about small business management
using proper writing mechanics.
Click here to view the grading rubric.
Grading for this assignment will be based on answer quality,
logic/organization of the paper, and language and writing skills,
using the following rubric.
Points: 135
Assignment 3: Promotion and Pricing Strategies
Criteria
UnacceptableBelow 60% F
Meets Minimum Expectations60-69% D
Fair70-79% C
Proficient80-89% B
Exemplary90-100% A
1. Identify its primary target market.
Weight: 20%
Did not submit or incompletely identified its primary target
market.
Insufficiently identified its primary target market.
Partially identified its primary target market.
Satisfactorily identified its primary target market.
Thoroughly identified its primary target market.
2. Specify three (3) methods you will use to research customer
needs and wants.
17. Weight: 25%
Did not submit or incompletely specifed three (3) methods you
will use to research customer needs and wants.
Insufficiently specifed three (3) methods you will use to
research customer needs and wants.
Partially specifed three (3) methods you will use to research
customer needs and wants.
Satisfactorily specifed three (3) methods you will use to
research customer needs and wants.
Thoroughly specifed three (3) methods you will use to research
customer needs and wants.
3. Describe the marketing mix: a) product, b) pricing strategy,
c) promotion, and d) placement/distribution.
Weight: 20%
Did not submit or incompletely described the marketing mix: a)
product, b) pricing strategy, c) promotion, and d)
placement/distribution.
Insufficiently described the marketing mix: a) product, b)
pricing strategy, c) promotion, and d) placement/distribution.
Partially described the marketing mix: a) product, b) pricing
strategy, c) promotion, and d) placement/distribution.
Satisfactorily described the marketing mix: a) product, b)
pricing strategy, c) promotion, and d) placement/distribution.
Thoroughly described the marketing mix: a) product, b) pricing
strategy, c) promotion, and d) placement/distribution.
4. Create a one-year advertising budget and plan that
incorporates the use of various advertising media and publicity.
Weight: 20%
Did not submit or incompletely created a one-year advertising
budget and plan that incorporates the use of various advertising
media and publicity.
Insufficiently created a one-year advertising budget and plan
that incorporates the use of various advertising media and
publicity.
Partially created a one-year advertising budget and plan that
incorporates the use of various advertising media and publicity.
18. Satisfactorily created a one-year advertising budget and plan
that incorporates the use of various advertising media and
publicity.
Thoroughly created a one-year advertising budget and plan that
incorporates the use of various advertising media and publicity.
5. Two (2) references outside the textbook
Weight: 5%
No references provided
Does not meet the required number of references; all references
poor quality choices.
Does not meet the required number of references; some
references poor quality choices.
Meets number of required references; all references high quality
choices.
Exceeds number of required references; all references high
quality choices.
6. Clarity, writing mechanics, and formatting requirements.
Weight: 10%
More than 8 errors present
7-8 errors present
5-6 errors present
3-4 errors present
0-2 errors present
Assignment 4: Supply Chain Management and Financial Plan
Due Week 10 and worth 135 points
"One of the most important steps in launching a new business
venture is fashioning a well-designed, practical, realistic
financial plan." (Scarborough & Cornwall, 2015, p. 454).
With this assignment, you are creating two important elements
of a financial plan: an Income Statement and Balance Sheet.
You also are preparing an outline of a presentation of your
19. business plan to potential investors or lenders.
Using the business you created from Assignments 2 and 3, write
a three to four (3-4) page paper in which you:
1. Prepare a simple pro forma (projected) income statement and
balance sheet for the first two years of operation, using income
projections and incorporating an advertising plan.
2. Outline a plan for hiring and retaining competent, motivated
employees for your business.
3. Prepare an outline for a "pitch," i.e., a short 20-30 minute
business plan presentation that will be made to lenders or
investors.
4. Include at least two (2) references outside the textbook.
Your assignment must follow these formatting requirements:
· This course requires use of Strayer Writing Standards (SWS).
The format may be different than other Strayer University
courses. Please take a moment to review the SWS
documentation for details (more information and an example is
included in the Strayer Writing Standards left menu link).
· Include a cover page containing the title of the assignment, the
student's name, the professor's name, the course title, and the
date. The cover page and the reference page are not included in
the required page length.
The specific course learning outcomes associated with this
assignment are:
· Analyze the key financial management considerations in
operating a small business, including sources of financing.
· Determine the various control and support functions needed to
manage a small business.
· Use technology and information resources to research issues in
small business management.
· Write clearly and concisely about small business management
using proper writing mechanics.
Click here to view the grading rubric.
Grading for this assignment will be based on answer quality,
20. logic/organization of the paper, and language and writing skills,
using the following rubric.
Points: 135
Assignment 4: Supply Chain Management and Financial Plan
Criteria
UnacceptableBelow 60% F
Meets Minimum Expectations60-69% D
Fair70-79% C
Proficient80-89% B
Exemplary90-100% A
1. Prepare a simple pro forma (projected) income statement and
balance sheet for the first two years of operation, using income
projections and incorporating an advertising plan. Weight: 25%
Did not submit or incompletely prepared a simple pro forma
(projected) income statement and balance sheet for the first two
years of operation, using income projections and incorporating
an advertising plan.
Insufficiently prepared a simple pro forma (projected) income
statement and balance sheet for the first two years of operation,
using income projections and incorporating an advertising plan.
Partially prepared a simple pro forma (projected) income
statement and balance sheet for the first two years of operation,
using income projections and incorporating an advertising plan.
Satisfactorily prepared a simple pro forma (projected) income
statement and balance sheet for the first two years of operation,
using income projections and incorporating an advertising plan.
Thoroughly prepared a simple pro forma (projected) income
statement and balance sheet for the first two years of operation,
using income projections and incorporating an advertising plan.
2. Outline a plan for hiring and retaining competent, motivated
employees for your business.
Weight: 25%
Did not submit or incompletely outlined a plan for hiring and
retaining competent, motivated employees for your business.
Insufficiently outlined a plan for hiring and retaining
competent, motivated employees for your business.
21. Partially outlined a plan for hiring and retaining competent,
motivated employees for your business.
Satisfactorily outlined a plan for hiring and retaining
competent, motivated employees for your business.
Thoroughly outlined a plan for hiring and retaining competent,
motivated employees for your business.
3. Prepare an outline for a “pitch,” i.e., a short 20–30 minute
business plan presentation that will be made to lenders or
investors.
Weight: 35%
Did not submit or incompletely prepared an outline for a
“pitch,” i.e., a short 20–30 minute business plan presentation
that will be made to lenders or investors.
Insufficiently prepared an outline for a “pitch,” i.e., a short 20–
30 minute business plan presentation that will be made to
lenders or investors.
Partially prepared an outline for a “pitch,” i.e., a short 20–30
minute business plan presentation that will be made to lenders
or investors.
Satisfactorily prepared an outline for a “pitch,” i.e., a short 20–
30 minute business plan presentation that will be made to
lenders or investors.
Thoroughly prepared an outline for a “pitch,” i.e., a short 20–30
minute business plan presentation that will be made to lenders
or investors.
4. Two (2) references outside the textbook
Weight: 5%
No references provided
Does not meet the required number of references; all references
poor quality choices.
Does not meet the required number of references; some
references poor quality choices.
Meets number of required references; all references high quality
choices.
Exceeds number of required references; all references high
quality choices.
22. 5. Clarity, writing mechanics, and formatting requirements.
Weight: 10%
More than 8 errors present
7-8 errors present
5-6 errors present
3-4 errors present
0-2 errors present