How new media is developing

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How new media is developing

  1. 1. How social media is developing David Phillips
  2. 2. Old world order
  3. 3. The new world order
  4. 4. One view of blogs (could be a wiki)
  5. 5. Who for
  6. 6. The CEO?
  7. 7. Company blog
  8. 8. The expert
  9. 9. A Topic
  10. 10. It takes time - blogs
  11. 11. Challenges
  12. 12. Alternatives
  13. 13. PR Opportunities
  14. 14. Problem – attention economy
  15. 15. The Basic Human Rights in the attention economy <ul><li>Property: You own your attention and can store it wherever you wish. You have CONTROL. </li></ul><ul><li>Mobility: You can securely move your attention wherever you want, whenever you want to. You have the ability to TRANSFER your attention. </li></ul><ul><li>Economy: You can pay attention to whomever you wish and receive value in return. Your attention has WORTH. </li></ul><ul><li>Transparency: You can see exactly how your attention is being used. </li></ul>
  16. 16. What are the pinch points
  17. 17. Sources <ul><li>Lewis PR 'The Business Value of Blogging' 2007 </li></ul><ul><li>Euroblog PR survey 2007 results </li></ul><ul><li>The Attention Economy http://www.readwriteweb.com/archives/attention_economy_overview.php </li></ul>

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