We gathered on the 28th March 2018 at the Do Tank Design Studio in Chicago to learn the basics about the power of the pen. This was an introduction to Visual Thinking principles with a focus on building our own visual library.
Visual Thinking is 1 of the 4 areas Do Tank make use of that makes up their approach to Business Design Thinking. Want to learn more? Contact us at chat@dotankdo.com
Do Tank - Building Visual Skills Workshop (March 2018)
1. This document is a first pass of soVime outline thinking about how elieve we can add extreme
value
VISUAL REPORT
28th March 2018
BULIDING VISUAL SKILLS WORKSHOP
2. On March 28, 2018, DoTank organized a workshop aimed at developing visual skills, be it to
communicate a sales pitch, value proposition, business model or vision. The workshop was
designed and facilitated by Marc McLaughlin from DoTank, with support from visual designer
Bruno Suarez Bango.
3. DESIGNING BETTER BUSINESSES
PURPOSE OF THIS DOCUMENT
This Visual Report is a digital capture of the outputs from your Visual Skills workshop. There
are no post-session thoughts, reflections or analysis in this document. It simply serves as a
reminder of the experience you had as a team, to ensure that you have the ability to reference
all of the output.
4. 10:30 Getting Started
Draw yourself, Visual thinking concepts
10:30 Pen Basics
Writing, People, Banners, Shapes and Arrows, Faces, 9 Box Challenge
11:15 Iconic Landmark Exercise
11:45 Personal Icon Library
12:15 Personal Story
12:45 Lunch Break
1:30 Work on Something Real
Consulting in Pairs, Sketch out ideas.
2:15 Coffee Break
2:30 Key Insights and Final Presentations
Work on final piece, Presentations
4:00 Close
7dotankdo.com
AGENDA
21. MARC MCLAUGHLIN
CEO & BUSINESS DESIGNER
Marc is an experienced strategy consultant and business
designer who is responsible for our offices in Chicago, DC
and London.
He supports organizations by the use of his bold
strategic thinking, creative visual design and
practical implementation skills that are ever
focused on delivering concrete results.
Marc has an impressive ability to confront the norm
and help frame and reduce complexity allowing
organizations to discuss, re-design and determine
the critical few next steps required to drive
strategic change.
With years of experience (dating back to 2001)
with corporates, start-ups, and within a wide
range of industry sectors, he enjoys realizing the
successful impact of mindset shifts and culture
change through the approach that we take.
22. Simply put, Bruno is an amazing designer with
an artistic flair that most folks would die for.
He’s a Chicago-based artist, designer and
wannabe drummer from Quito, Ecuador. Bruno
has a BFA from The School of the Art Institute
of Chicago with a focus in Printmaking and
Visual Communication. As a thinker and
creator, he finds himself navigating boundaries
and contemplating oppositions: between the
culture he was raised in and the culture he is
currently part of, between societal structures
and the people within them, and between the
processes of art and design.
This explorative and critical mindset carves
Bruno’s path both in and out of the studio, and
fuels his interests in music, art,
design, politics, futbol, culture, and movies.
BRUNO SUAREZ BANGO
ARTIST & BUSINESS DESIGNER
76. This document is a first pass of soVime outline thinking about how we believe we can add
extreme value
This document is a first pass of soVime outline thinking about how elieve we can add extreme
value
VISUAL REPORT
28th March 2018
BULIDING VISUAL SKILLS WORKSHOP