Push to Start
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The mobile app industry is evolving and as it does, brands are adopting new technologies, but how many of them are using things like push notifications and how well are they being used?
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Push to Start
- 2. Million apps in Google Play and App Store Canalys Billion app downloads in 2013 ABI Research / Portio Research Billion dollars in revenue ABI Research
- 3. of apps are downloaded and opened once EVER source: Localytics
- 4. How many of you have apps you don’t use?
- 5. Engage /ɪnˈgeɪdʒ,ɛn-/ verb occupy or attract someone's interest or attention participate or become involved in
- 7. 256 bytes short message wakes up the phone
- 8. Push Notifications can double user retention! and drive 540% increase in daily app opens
- 12. PERSONALISED RELEVANT APPROPRIATE Make Sure your Messaging is…
- 14. Where will we go next?
- 15. Rich Multi-Media Two-Way Dynamic In-App Chat
- 16. The Possibilities are Endless! Simple Push Rich HTML5 Two-Way Chat Geo-LocationBeacon Sharing SMS Data Forwarding
Editor's Notes
- Post Xmas pressMobile / apps top of agendaWho has apps or is planning oneCover engagementIf you have an all singing dancing app - If not hope it helpsYour app your storeConsumer concious decision to downloadCommitment to your brandHow are you honouring that commitment
- Expensive to build an appNeed approvalTime, money & effort1.6 Million Apps in Google & Apple storesCanalys13.4 Billion App Downloads in 2013ABI Research$20-$25 Billion Dollars in RevenueABI Research & Portio Research
- Only 32% are ever opened twiceOver 1 third of investment wastedVast majority not generating revenue
- Hands up if you have apps you don’t use?
- I want to talk about how you can engage with your app users MUCH overused but rarely executed!Engage in a dynamic and profitable relationship with your app community, Increase opensKeep them interested and involved Acquire new users
- How do you engage outside of your app? What channels do you use?PrintEmailSmsPhoneTvRadioSo how are you engaging your app users?
- Just talk to them Most basic form of communication – appear on your screen and alert you to the appVery simple, basic, one way call to action. Pretty easy to do and to integrate into any appCan be deployed across all major OSLike sms – short sweet & powerfulHowever you are just talking AT your consumers…..
- Push proven to work –a staggering fact Just try it, Take the first steps in developing your engagement with your consumer
- But Is a simple push broadcast enough or do savvy consumers expect a more engaging, dynamic and personalised experience??Remember the first personalised email / sms – we take that for granted now – we expect moreMany intelligent, engaging ways brands get our attention
- You know your consumers and an app is perfect for leveraging the most out of that information. As consumers we expect to be engaged on a personal level.Where we live…Where we shop…When we shop…What we buy…..Who we buy…If we don’t already have that information are we getting the most out of our app – how can we use our apps to learn?
- Use knowledge of consumer to trigger engagement. Right message at the right time?
- Get them to interact with the app, use data you gather from your app and your consumer intelligence to ensureyou send a message that isRelevantPersonalAt the right timeHONOUR THE COMMITMENT YOUR CONSUMER MADE TO YOUR BRAND WHEN DOWNLOADING THE APP
- By treating app users in this way, Traeting the same across all channels.Same user experience with brand.From store to app.Mobile platform through which most engagement begins.57% OF ALL RETAIL PURCHASES START IN APP OR ON MOBILE
- So we engage with our consumers in a richer, more personal and meaningful way…..where to next, how can we take it too the next level?
- Rich Multimedia Messaging – RIGHT MESSAGE – TRACK BEHAVIOUR2 Way Messaging – Talk directly to your consumers from within app – automated or live – Customer service / Sales / Tech SupportAllow your users to share with each other – make recommendations, promote your app/ brand / productOnce connected to the Donky network the sky really is the limit!
- So we engage with our consumers in a richer, more personal and meaningful way…..where to next, if you would like to take it to thye next level come and have a chat!