How In-App Messaging will Transform Pat's Customer Experience
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Pat is the average shopper, he is time poor and not rich. He will want to be wowed by the customer experience as much in app as he would be in store. What can in app messaging do to ensure he keeps coming back for more?
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How In-App Messaging will Transform Pat's Customer Experience
- 1. How In-App Messaging will Transform Pat’s Customer Experience @mobiledonky | www.mobiledonky.com | hello@mobiledonky.com
- 2. Who is Pat? @mobiledonky | www.mobiledonky.com | hello@mobiledonky.com
- 3. 26%of apps are downloaded and used just once… @mobiledonky | www.mobiledonky.com | hello@mobiledonky.com
- 4. Acquiring Pat @mobiledonky | www.mobiledonky.com | hello@mobiledonky.com
- 5. Retaining Pat @mobiledonky | www.mobiledonky.com | hello@mobiledonky.com
- 6. Socialising Pat @mobiledonky | www.mobiledonky.com | hello@mobiledonky.com
- 7. Delighting Pat @mobiledonky | www.mobiledonky.com | hello@mobiledonky.com
- 8. Locating Pat @mobiledonky | www.mobiledonky.com | hello@mobiledonky.com
- 9. Result = Happy Pat All successfully Implemented with the donky “Plug and Play” SDK @mobiledonky | www.mobiledonky.com | hello@mobiledonky.com
- 10. How does it work? @mobiledonky | www.mobiledonky.com | hello@mobiledonky.com
- 11. Network Engagement Mobile Complete The www.mobiledonky.com hello@mobiledonky.com @mobiledonky +44 (0)3333 448 880 @mobiledonky | www.mobiledonky.com | hello@mobiledonky.com
Editor's Notes
- High expectationsNot richLimited timeSocially activeHigh conversion rateInfluentialLikely to advocate a good experienceLikes skittles, but only the red onesLikes mint teaHis favourite band is led zeppelinDoesn’t like people who put the milk in first when making tea
- Likely to convert elsewhere if the experience isn’t up to scratchPat may only use your app once – 26% of apps are downloaded and used just onceYour app experience will affect how regularly he uses it 68% of users only use 5 apps per week
- Promote content sharing among current usersUse offers to encourage users to refer a friendUse other channels (SMS / Email) to drive downloads
- Honour the users commitment to youPush Notifications to maintain awareness and activate lapsed usersTarget messaging based on behaviours / CRM data
- Request product or experience feedback via 2-way messagingAllow sharing between users over their own OTT network
- Offer promotions to users that share with friendsEnable forwarding to allow Pat to share contentAdd a social community to your app to increase dwell time and content proliferation
- Know where Pat is and target accordingly using GeoTake this even further by using beacon…
- Social cohesionCustomer servicesTwo-way messagingPersonalisationPush notificationsGeo-fencingRich messagingBeaconPreferences