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Head in the Sand Still adapting On it Approx 25% of councils  “ Social Media not a priority” “ No resource set aside” “ It...
Pilot Scheme: Customer Expectations Manage reputation The ability to respond to what people are talking about An early war...
Pilot Scheme: Feedback so far “ I like how eco-friendly it is. It will save on  all the photocopying and paper waste” “ Br...
 
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Council Monitor - FutureGov Network

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From http://futuregovmeasurementcamp.eventbrite.com/

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Council Monitor - FutureGov Network

  1. 1. Head in the Sand Still adapting On it Approx 25% of councils “ Social Media not a priority” “ No resource set aside” “ It’s not for us” “ We’re not focusing on that yet” Customer Categories: Customer Needs & Concerns: <ul><li>EDUCATION </li></ul><ul><li>Why SM is important </li></ul><ul><li>Why SMM is important </li></ul><ul><li>The dangers of ignoring it </li></ul>Approx 50% of councils “ Need to get a SM presence” “ Why is good value?” “ We do it manually” “ Haven’t got the tools” <ul><li>OPERATION </li></ul><ul><li>The value of SMM </li></ul><ul><li>Info on benefits of automation </li></ul>Approx 25% of councils “ Using a SMM but it is lacking ...” “ Can it fit into our reporting / our structure/ just report on blogs . ” “ Can your system do .....” <ul><li>APPLICATION </li></ul><ul><li>How SMM can be applied </li></ul><ul><li>Creative results </li></ul>
  2. 2. Pilot Scheme: Customer Expectations Manage reputation The ability to respond to what people are talking about An early warning system To know what is being said Curious about mentions Automated Vs. Manual Evaluate the impact on manpower See how the sentiment works Using the statistics for internal comms Want to change to a self-serve process Want a comparison to our press clipping service for social media Want to see if it is better than current supplier Interested in the breadth of mentions
  3. 3. Pilot Scheme: Feedback so far “ I like how eco-friendly it is. It will save on all the photocopying and paper waste” “ Brilliant, we are using it loads” “ I am able to quickly glance for key issues but also drill down for detailed info” “ It’s so easy to use” “ I haven’t seen anything like this” “ This will save so much time as I do everything manually at the moment” “ It’s very intuitive” “ This is a great way of seeing what the hot topics that people are talking about are & how this impacts on us” “ It will make the process a lot quicker”

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