Integrated marketing strategy for i2it

1. Integrated Marketing Strategy for I²IT April 19,2010 By Deepak Motiramani

2. Objective Increased Quality Intake Image building Better placements Lower cost of outreach Wider presence

3. Participatory Process Institution-wide task force Identity focus groups... on the same page Action teams… focused on targets Editorial priorities committees Special initiatives plans

4. Integrated Communication It’s not sending out information It focuses on relationship building Prefers direct and interactive media Targets stakeholders and opinion leaders Designs total impact communication plans

7. Old media Vs. New Media Old Media Outdoor Radio Print Broadcast New Media Search Email Viral Social Display CRM PR

8. The Approach Traditional & New Media Marketing Community Events Campus Connect Programs Faculty Connect Programs Industry Connect Programs Admissions & Placements Image Building Enrollments Referral Enrollments & Phd Courses Placements

9. Integrated Marketing covers Direct Marketing Personal Selling Advertising Promotion Public Relations

10. New ways of Marketing Buzz Marketing Fusion Marketing Viral Marketing Influencer Marketing Evangelist Marketing Stakeholder Marketing

15. Social Network Marketing Framework

16. ObservationsKeyword “IsquareIT” Linkedin – 34 results Twitter Updates - 8 Blogs - 249 Google News – None (Archives – few) Google Images – 392 Results Facebook: 172 Fans YouTube: 1 result Being Cataleptic- Posted by a student Google Search Results 1 - 10 of about 3,210 for IsquareIT

17. International Institute of Information Technology, Pune, India

19. Google AdWords – Search Reports

20. Website hits Jan 2009- Feb 2010 www.isquareit.ac.in

21. Comparison of Web Traffic Between IIIT Hyderabad and ISquareIT

23. Communication Sphere

24. Implementation Plan Phase 1 – Requirement Analysis from Stakeholders Phase 2 – Define goal for priority market Phase 3 – Set long term goal Phase 4 – Set a budget for 1-2 year development, implementation and measurement schedule Phase 5 – Develop Creative methods and means to market.

25. Added Initiatives Entrepreneurship Incubation Centre Mentors from Industry Collaborations with Academic Institutions across the globe Continuing Education Cell Short Duration Programs Delivery of lectures over Internet Faculty Development Program for Technical Institutions

26. CRM Enquiry Management System Placement Management System Opt In Newsletter from ISquareIT Alumni Database

27. Events Alumni Connect Corporate Connect Technical Symposiums Webinars Summer Training Programs

28. Challenges Multiple Disciplines Outreach to over 1500 engineering and other colleges Centralized Marketing Setting Benchmarks

30. Case Study – UnderGrad Institutions in MP Engineering Colleges – 204 Target location for offline/online events: Indore, Bhopal, Gwalior, Jabalpur Fusion Marketing Marketing Audit

31. Incubation Centre Incubation and seed-funding of innovative start-ups Research on industry trends and best practices - enabling our start-ups to focus on relevant problems while learning from other's mistakes Disseminate knowledge through conferences, publication and training a new generation of practitioners Forge linkages with partners, globally, to support the above activities

32. Centre for Life Long Learning Audience – Alumni, Corporate, Students, Faculty from Under Graduate Colleges, Summer Project Students Open Learning Platform Virtual University with more than 1000 courses and eBooks

33. Integrated Marketing Strategy Focus Data driven marketing Long term impact Measurable results Marketing Audits Lowering the Marketing Cost Increasing reach and effect Involvement of stakeholders

34. Questions?