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Real World Discovery Research

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Real World Discovery Research

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Have you ever had to do discovery research with no budget and no user researchers? Or is your discovery process limited to stakeholder interviews and competitor research? The market research industry are constantly berated for relying on focus groups but the same criticism could be levelled at the UX industry’s go-to methodology - lab based usability testing. One to one interviews in a lab are a great research methodology to choose when you have a clearly defined solution and are iterating on it. What about when you’re shaping the problem space and defining which user needs to focus on?

In this talk, Emma Boulton shared examples of real world discovery research to inspire you to get out from behind your computer and open up your senses to the real world.

Have you ever had to do discovery research with no budget and no user researchers? Or is your discovery process limited to stakeholder interviews and competitor research? The market research industry are constantly berated for relying on focus groups but the same criticism could be levelled at the UX industry’s go-to methodology - lab based usability testing. One to one interviews in a lab are a great research methodology to choose when you have a clearly defined solution and are iterating on it. What about when you’re shaping the problem space and defining which user needs to focus on?

In this talk, Emma Boulton shared examples of real world discovery research to inspire you to get out from behind your computer and open up your senses to the real world.

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Real World Discovery Research

  1. 1. Real World Discovery Research Emma Boulton UX Brighton – November 2018
  2. 2. Embarrassing photo time
  3. 3. Embarrassing photo time Check out my woggle!
  4. 4. Embarrassing photo time Nifty belt
  5. 5. LINK goes here
  6. 6. “The Explorer Belt is a challenge of a lifetime. It is a chance to take part in a ten day expedition that brings you a real understanding of a different country, its culture and way of life. You will develop this understanding by travelling through your chosen country, working as part of a small team to complete a series of projects and most importantly by meeting local people. It is an experience and an achievement that you will remember for the rest of your life.” https://members.scouts.org.uk/explorerbelt
  7. 7. Discovery is an expedition
  8. 8. “…it’s as much about the journey as what you find along the way.” Dan Brown @brownorama Practical Design Discovery https://abookapart.com/products/practical-design-discovery
  9. 9. Solo or group expedition? • The journey maybe long • You may need to travel far from home • There is a real danger that you could get lost in the thick of the forest and literally disappear for months
  10. 10. “Big reveal research doesn’t work.” Will Myddelton @myddelton http://www.myddelton.co.uk/blog/user-research-is-a-team-sport
  11. 11. Avoid the Research Graveyard!
  12. 12. Discovery Expeditions are for teams • Keep in touch with your loved ones who couldn't make it • Keep a journal, log where you have been and what your reflections are • Send them postcards!
  13. 13. You are the expedition leader
  14. 14. Expedition planning • Who do you want the group to meet? • What questions do you want to ask? • What do you want the group to see or hear? • What else do you want to find out about? • Where will your journey take you? • What route will you take? • What do you want the group to bring with them?
  15. 15. Expedition planning • HOW? PROCESS? METHODS?
  16. 16. “Remember, Discovery is for discovering, not validating.” Leisa Reichelt @leisa https://www.dta.gov.au/blog/what-is-discovery/
  17. 17. Discover new methods
  18. 18. Gamification Paper Giant: http://papergiant.net/publication/the-more-than-research-game/ IDEO: http://www.designkit.org/resources
  19. 19. Diary Studies as a Pre Task Pilot Works: https://pilot.works/case-study-bristol-university DScout: https://dscout.com/diary
  20. 20. Discovery panels Verve: http://www.addverve.com/What-we-do Crowdtech: https://crowdtech.com/research-communities/
  21. 21. Projective Techniques • Withdrawal methods • Mood boards • Time machine • Psycho drawings • Bring an item Mustard: https://www.mustard-research.com/blog/general/top-10-projective-techniques/
  22. 22. Projective and Enabling Techniques • Withdrawal methods This Photo by Unknown Author is licensed under CC BY-SA-NC
  23. 23. Projective and Enabling Techniques • Mood boards This Photo by Unknown Author is licensed under CC BY-NC-ND
  24. 24. Projective and Enabling Techniques • Time machine This Photo by Unknown Author is licensed under CC BY
  25. 25. Projective and Enabling Techniques • Psycho drawings Mustard: https://www.mustard-research.com/blog/general/top-10-projective-techniques/
  26. 26. Projective and Enabling Techniques • Bring an item Mustard: https://www.mustard-research.com/blog/general/top-10-projective-techniques/
  27. 27. When should we do discovery?
  28. 28. Workflow Damien Newman: https://thedesignsquiggle.com Discovery?
  29. 29. GDS : https://www.gov.uk/service-manual
  30. 30. Jane Austin @msjaneaustin Discovery?
  31. 31. The Research Funnel
  32. 32. “With continuous research, we’re changing the process from “Did we get it right?” to “Help create this with us”. Teresa Torres @ttorres https://blog.nomnom.it/continuous-product-discovery-an-interview-with-teresa-torres-product-discovery-coach-36cdc410d2bd
  33. 33. Discovery is a mindset
  34. 34. Jane Austin @msjaneaustin Discovery
  35. 35. Continuous discovery Teresa Torres: https://www.producttalk.org/2018/03/continuous-discovery-case-study//
  36. 36. Discovery Kanban https://medium.com/design-optimizely/managing-design-work-with-discovery-kanban-at-optimizely-9918e7959be5
  37. 37. Digital Discovery Kanban
  38. 38. Atomic Research Tomer Sharon: https://medium.com/@tsharon/foundations-of-atomic-research-a937d5da5fbb Dan Piddy: http://piddy.co.uk/gleanly/
  39. 39. LINK goes here
  40. 40. Takeaways 1. Discovery is an expedition 2. You are the expedition leader 3. Avoid the Research Graveyard 4. Discover new methods 5. Discovery is a mindset
  41. 41. Thanks @emmaboulton emmaboulton.co.uk

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