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The Next Evolution - Accelerating Toward Abundance

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The following presentation is a heuristic for predicting the future of business and society. It presents the relationship between general purpose technology and human values. It also explores the role that value systems are playing in emerging business innovations and predicts a path forward for business leaders.

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The Next Evolution - Accelerating Toward Abundance

  1. 1. 1 Copyright © 2015 Tata Consultancy Services Limited Accelerating Toward Abundance The Next Evolution
  2. 2. 2 heu.ris.tic /hyoo’ristik/ noun 1.  rule of thumb, educated guess, hunch, intuitive judgment, common sense. 2.  A mental shortcut that eases the cognitive load of making a decision. Copyright © 2015 Tata Consultancy Services Limited 2
  3. 3. 3 We are in a time of unprecedented cognitive load Copyright © 2015 Tata Consultancy Services Limited 3
  4. 4. 4 Unprecedented Cognitive Load Copyright © 2015 Tata Consultancy Services Limited Self-flying Cars 4
  5. 5. 5 Unprecedented Cognitive Load The Future of Money Copyright © 2015 Tata Consultancy Services Limited 5
  6. 6. 6 Unprecedented Cognitive Load Transparent, Frictionless Exchange Copyright © 2015 Tata Consultancy Services Limited 6
  7. 7. 7 Unprecedented Cognitive Load Energy Producing Buildings Copyright © 2015 Tata Consultancy Services Limited 7
  8. 8. 8 Unprecedented Cognitive Load Free Open Education Copyright © 2015 Tata Consultancy Services Limited 8
  9. 9. 9 Unprecedented Cognitive Load No More Waste Copyright © 2015 Tata Consultancy Services Limited 9
  10. 10. 10 Unprecedented Cognitive Load Anyone Can Make Anything Copyright © 2015 Tata Consultancy Services Limited 10
  11. 11. 11 Unprecedented Cognitive Load Surpassing the Ability of the Human Brain Copyright © 2015 Tata Consultancy Services Limited 11
  12. 12. 12 Unprecedented Cognitive Load Regenerating Human Tissue Copyright © 2015 Tata Consultancy Services Limited 12
  13. 13. 13 Unprecedented Cognitive Load Abundant Renewable Energy Copyright © 2015 Tata Consultancy Services Limited 13
  14. 14. 14 Unprecedented Cognitive Load Using the Polio Virus to Cure Brain Cancer Copyright © 2015 Tata Consultancy Services Limited 14
  15. 15. 15 Unprecedented Cognitive Load Diagnosing Health Conditions Real-Time Copyright © 2015 Tata Consultancy Services Limited 15
  16. 16. 16 Unprecedented Cognitive Load Creating a Planetary Nervous System Copyright © 2015 Tata Consultancy Services Limited 16
  17. 17. 17 Unprecedented Cognitive Load An End to Aging Copyright © 2015 Tata Consultancy Services Limited 17
  18. 18. 18 What is happening? Copyright © 2015 Tata Consultancy Services Limited 18
  19. 19. 19 General Purpose Technologies Spur Societal ProgressGeneral Purpose Technologies Societal Progression Fire Spoken Language Homo Sapiens First Families Neolithic Agriculture Working Animals Early Metal Tools Pottery Tools & Weapons Mechanization Inanimate Power War | Empires Record Keeping Trade Exploration Philosophy Religion Colonialism Sciences Financial Credit Capitalism Industrial Revolution Suburbs Middle Class Agricultural Trade Industries Social Justice Organic Agriculture Veganism Sharing Economy Connected Industries Maker Economy Smart Cities Artificial Intelligence Life Extension Circular Economy Steam Engine Railways Iron Steamship Combustion Engine Electricity Automobile | Airplane Mass Production Computer Internet | Cloud Social | Mobile Internet of Things Crypto-currency Cognitive Systems Energy Internet Logistics Internet Bio-technology Nano-technology Renewable Energy Domesticated Plants & Animals Smelting of Ore Wheel Written Language Bronze Iron Water Wheel Printing Masted Sailing Ship 9000 – 3000 BC 3400 BC – 1000 AD 1400 – 1500 1750 – 1900’s 1950 – Current 100,000 years ago 19
  20. 20. 20 Are We in the Most Transformative Period in History? Source: MIT Initiative on the Digital economy Copyright © 2015 Tata Consultancy Services Limited 20
  21. 21. 21 Is this really how we want to measure human progress? “Work saves us from three great evils: boredom, vice and need.” Voltaire Scarcity Culture The Social Development Index Measures Scarcity Culture Social Development Index (Muscle Metrics) 1.  Energy Capture (produce food, fuel & raw materials) 2.  Information Technology (literacy, storing & transmitting information) 3.  Social Organization (sizes of cities) 4.  War Making Capacity (ability to destroy things) “The steam engine overcame the limitations of and infinitely multiplied the power of our individual muscles.” – Ian Morris Copyright © 2015 Tata Consultancy Services Limited 21
  22. 22. 22 Harmony Interdependence Community Prosperity Order Significance Safety Survival Spiral Dynamics Framework vMemes Spiral Dynamics: An Alternative Framework For Human Evolution Human Progress (Art of life itself) the capacity to deal with life conditions Hunger Thirst Sex Pain Comfort Intimacy Reciprocation Emotion Curiosity Stories Ego/Identity Significance Honor/Respect Confidence Adversity Sacrifice Discipline Self-control Principles Meaning/ Cause Purpose Independence Passion Challenge Learn/Master Compete Potential Sharing Kindness Selflessness Community Empathy Knowledge Learning Complexity Flexibility Diversity Experience Synergy Compassion Positivity Minimalism Oneness Society Copyright © 2015 Tata Consultancy Services Limited 22
  23. 23. 23Copyright © 2015 Tata Consultancy Services Limited SignificanceSafetySurvival Order Prosperity Community Harmony Human Needs (vMemes) General Purpose Technologies Societal Progression Fire Spoken Language Homo Sapiens First Families Stories Neolithic Agriculture Working Animals Early Metal Tools Pottery Resource Competition Tools Weapons Mechanization Inanimate Power Mechanical Systems Empires War Trade Record Keeping Exploration Philosophy Religion Maritime Trade Colonialism Sciences Financial Credit Capitalism Industrial Revolution Suburbs Middle Class Agricultural Trade Tourism Industries Social Justice Organic Agriculture Sharing Economy Circular Economy Connected Industries Smart Cities Smart Homes Artificial Intelligence Healthy Life Extension Maker Economy Veganism Ecosystems Conscious Capitalism Eradication of Disease Radical Life Extension End to Hunger, Poverty, Ecological Deterioration Factory System Steam Engine Railways Iron Steamship Combustion Engine Electricity Automobile Airplane Mass Production Lean Production Computer Internet | Cloud Social | Mobile Internet of Things Autonomous Vehicles Logistics Internet Cognitive Systems Robotics Bio-technology Nano-technology 3D Printing Crypto-currency Energy Internet Renewable Energy Gaia Theory Noosphere Domesticated Plants & Animals Smelting of Ore Wheel Bronze Iron Water Wheel Written Language Printing Masted Sailing Ship Human Values Have and Will Continue to Drive Societal and Technology Evolution Subsistence vMemes Being vMemes Interdependence 9000 – 3000 BC 3400 BC – 1000 AD 1400 – 1500 1750 – 1900’s 1950 – Current Future 23
  24. 24. 24 ? Significance 10,000 years ago Alexander | Romans Mongols | Ottomans | WWI & II Safety 50,000 years ago Horticulture | 1st Families Clans | Elders | Customs Survival 100,000 years ago Homo Erectus | Neanderthals Homo Sapiens | Hunting & Gathering Order 5,000 years ago Plato | Confucius | Buddha Abraham | Mohammed | Jesus Prosperity 1,000 years ago Capitalism | Industrial Revolution Middle Class | Industrial Agriculture Fashion | Cosmetics Community 150 years ago Greenpeace | Social Networks Internet | Millennials | Organic Inter- dependence 50 years ago Conscious Capitalism Google | Starbucks | Vegans Harmony 30 years ago Whole Foods Market Gandhi | Gaia Theory | Noosphere Humans Values Have Evolved Exponentially
  25. 25. 25 ? Significance Alexander | Romans Mongols | Ottomans | WWI & II Safety Horticulture | 1st Families Clans | Elders | Customs Survival Homo Erectus | Neanderthals Homo Sapiens | Hunting & Gathering Order Plato | Confucius | Buddha Abraham | Mohammed | Jesus Prosperity Capitalism | Industrial Revolution Middle Class | Industrial Agriculture Fashion | Cosmetics Community Greenpeace | Social Networks Internet | Millennials | Organic Inter- dependence Conscious Capitalism Google | Starbucks | Vegans Harmony Whole Foods Market Gandhi | Gaia Theory | Noosphere Human & Technology Evolution are Exponential
  26. 26. 26 “The greatest shortcoming of the human race is our inability to understand the exponential function.” Jordan Greenhall 26
  27. 27. 27 10,24020 40 80 160 320 640 1,280 2,560 5,120 20,470 years 1010 10 10 10 10 10 10 10 10 100 years Exponential Progress Linear Progress 27
  28. 28. 28 To where is this leading? Copyright © 2015 Tata Consultancy Services Limited 28
  29. 29. 29 Perspectives on the Future, a Time of Abundance… -  “I totally believe we should be living in a time of abundance.” -  “the things that you need to make yourself happy – housing, security, opportunities for you kids []. It’s not that hard to provide those things.” -  “the idea that everyone needs to work frantically to meet people’s needs is just not true.” -  “There’s a social problem that [] people aren’t happy if they don’t have anything to do. [] But I think the mix with that and the industries we actually need [] – there’s not a good correspondence.” -  “Thus, for the first time since his creation, man will be faced with his real, his permanent problem – how to use his freedom from pressing economic cares [] to live wisely and agreeably and well” -  “It will be those [] who can keep alive [] the art of life itself and do not sell themselves to the means of life, who will be able to enjoy the abundance when it comes.” -  Yet, there is [no one] who can look forward to the age [] of abundance without a dread. For we have been trained too long to strive and not to enjoy. Copyright © 2015 Tata Consultancy Services Limited 29
  30. 30. 30 Abundance: The Art of Living Wisely and Agreeably and Well Consumption Destruction Production Scarcity Culture A World of Possibility Safety Community Significance Order Prosperity Inter- dependence Harmony Survival Abundance Culture A World of Competition Copyright © 2015 Tata Consultancy Services Limited
  31. 31. 31 What does this mean for Business? Copyright © 2015 Tata Consultancy Services Limited
  32. 32. 3232 Review: Predominant Orange Value System Safety Community Significance Order Prosperity Inter- dependence Harmony Survival Abundance Culture Copyright © 2015 Tata Consultancy Services Limited 32
  33. 33. 3333 Review: Predominant Orange Value System Goal orientation, competition & success Winner takes all 33
  34. 34. 3434 Review: Predominant Orange Value System Prosper & accumulate material things Things signify status 34
  35. 35. 3535 Review: Predominant Orange Value System Free markets & capitalistic democracies Create Wealth 35
  36. 36. 3636 Review: Predominant Orange Value System Scientific and rational; ignore spirituality Thinking > Feeling 36
  37. 37. 3737Copyright © 2015 Tata Consultancy Services Limited Review: Emergent Green Value System Safety Community Significance Order Prosperity Inter- dependence Harmony Survival Abundance Culture 37
  38. 38. 38Copyright © 2015 Tata Consultancy Services Limited Review: Emergent Green Value System Highly Idealistic Copyright © 2015 Tata Consultancy Services Limited Idealistic 38
  39. 39. 3939Copyright © 2015 Tata Consultancy Services Limited Review: Emergent Green Value System Sensitive to World Suffering Copyright © 2015 Tata Consultancy Services Limited Suffering 39
  40. 40. 4040Copyright © 2015 Tata Consultancy Services Limited Review: Emergent Green Value System Preservation of the Environment Copyright © 2015 Tata Consultancy Services Limited Environment 40
  41. 41. 4141Copyright © 2015 Tata Consultancy Services Limited Review: Emergent Green Value System Values Sharing Over Ownership Copyright © 2015 Tata Consultancy Services Limited Sharing Earth’s Resources 41
  42. 42. 4242Copyright © 2015 Tata Consultancy Services Limited Review: Emergent Green Value System Favors Equality & Collaboration Over Hierarchy Copyright © 2015 Tata Consultancy Services Limited Anti-hierarchy & Authority 42
  43. 43. 4343Copyright © 2015 Tata Consultancy Services Limited Emergent Green Value System Millennial values will dominate the crowd * Source: Winograd & Hais Millennials •  75% of workforce by 2025 •  $1 trillion in consumer spending •  87% disagree that money is the best measure of success •  89% likely to buy from companies that support social issues 43
  44. 44. 4444Copyright © 2015 Tata Consultancy Services Limited Review: Emergent Yellow Value System Safety Community Significance Order Prosperity Inter- dependence Harmony Survival Abundance Culture 44
  45. 45. 4545Copyright © 2015 Tata Consultancy Services Limited Review: Emergent Yellow Value System Values Curiosity, Learning & Knowledge Copyright © 2015 Tata Consultancy Services Limited Learning & Knowledge 45
  46. 46. 4646Copyright © 2015 Tata Consultancy Services Limited Review: Emergent Yellow Value System Favors Competence Over Rank Copyright © 2015 Tata Consultancy Services Limited Competence > Rank 46
  47. 47. 4747Copyright © 2015 Tata Consultancy Services Limited Review: Emergent Yellow Value System Excels at Integrating Complex Systems Copyright © 2015 Tata Consultancy Services Limited Systems Thinking 47
  48. 48. 4848Copyright © 2015 Tata Consultancy Services Limited Emergent Yellow Value System 48 Yellow thinking will dominate business strategy * Source: Winograd & Hais Examples of Yellow Thinking
  49. 49. 4949 Profit Automation Digitization Dematerialization Demonetization Hyper- productivity Prosperity Strive/Drive Community Human Bond Democratization Inter- dependence Flex Flow Ecosystems Harmony Oneness Diversity in Values Will Pave the Road To Abundance Sustainability People Conservation Empathy Experiences Circular Renewable Collective Mind Holistic Compassionate Minimalism Cooperative Spiritual Learning Purpose Integrative Complexity Diversity Flexible Momentous shift in values and exponential technical progress will solve social issues From Capitalism to Conscious Capitalism to Collaborative Commons Consolidation of Industries and emergence of purpose-driven ecosystems Sharing Economy, Reduced consumption and closing Earth’s resource gap Elegant, convenient experiences approaching zero marginal cost Radical reduction in the number of jobs and cost of living Scarcity Sharing
  50. 50. 50Copyright © 2015 Tata Consultancy Services Limited Preservation of Natural Resources Geo-political Harmony Societal (food, water, etc.) Economic Stability & Equality Scientific & Technological Discovery Industry Ecosystem Hyper-productivity (Profit) Connectivity & Democratization (People) Sustainability (Planet) P U R P O S E Wellness Maker Relationships Money Mobility Growth Emerging Ecosystems Shelter Agriculture Accounting Advertising Aerospace Aircraft Airline Apparel Automotive Banking Broadcasting Brokerage Biotechnology Cargo Chemical Computer Consulting Consumer Products Cosmetics Dating Defense Department Stores Education Electronics Energy Entertainment Fin Services Fitness Food & Beverage Grocery Healthcare Internet Investment Legal Manufacturing Motion Picture Music Newspapers Pharmaceutical Private Equity Real Estate Retail SEC Service Software Sports Technology Telecom Transportation Venture Capital Facilitate/Broker Mapping Out The Road To Abundance
  51. 51. 51 The Road To Abundance – Reimagining Your Business Copyright © 2015 Tata Consultancy Services Limited The Drive to Hyper- productivity Creation of a Sustainable Planet Ecosystems that Redistribute Wealth Democratization Of Everything Purpose 51
  52. 52. 52 Start With a Compelling Purpose Copyright © 2015 Tata Consultancy Services Limited The Beautiful Intensely, soul-satisfying human experiences The True The pursuit of knowledge and truth The Heroic Courage to do what is right to improve the world The Good Serving others because it is rewarding to do so The Drive to Hyper- productivity Creation of a Sustainable Planet Ecosystems that Redistribute Wealth Democratization Of Everything Purpose 52
  53. 53. 53 Create Hyper-productive Experiences Copyright © 2015 Tata Consultancy Services Limited The Drive to Hyper- productivity Purpose Ecosystem Algorithms API’s Digitize Dematerialize Demonetize Zero Marginal Cost 53
  54. 54. 54 Foster Sharing & Democratization Copyright © 2015 Tata Consultancy Services Limited Democratization Of Everything Purpose Sharing Collaborative Commons 54
  55. 55. 55 Community Value Creation Profit Maximization Create Value For All Stakeholders Copyright © 2015 Tata Consultancy Services Limited Ecosystems that Redistribute Wealth Purpose Customers Employees Suppliers Partners Crowd Government Ecosystem 55
  56. 56. 56 Make a Difference in the World Copyright © 2015 Tata Consultancy Services Limited Creation of a Sustainable Planet Purpose Hunger Poverty Energy Environment Equality Clean Water Health Climate Resources Sustainability 56
  57. 57. 57 Reimagining Your Business - Summary Copyright © 2015 Tata Consultancy Services Limited The Drive to Hyper- productivity Creation of a Sustainable Planet Ecosystems that Redistribute Wealth Democratization Of Everything Purpose 57 Imperatives Embrace emerging values Create Hyper-productive Experiences Balance Purpose with Profit; Care for People and Planet Be a Leader in an Emerging Ecosystem Make a Difference in the World; Impact a Billion People
  58. 58. 58 “Living wisely and agreeably and well” Now that’s something worth striving for… 58
  59. 59. 59 David Kish Next Gen Strategist & Social Intrapreneur I work with business executives to harness the innate power within their organizations to create the future by reimagining their marketplaces and implementing disruptive innovations. about.me/davidkish david.kish@tcs.com davidkish11@gmail.com Twitter: @DavidKish1 www.thenextevolution.com Atlanta | New York Tata Consultancy Services Michigan State University Strategy | Design Thinking | Disruptive Innovation | Ecosystems The Art of Life Itself | Abundance | Conscious Capitalism | Exponential Organizations | Social Impact
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The following presentation is a heuristic for predicting the future of business and society. It presents the relationship between general purpose technology and human values. It also explores the role that value systems are playing in emerging business innovations and predicts a path forward for business leaders.

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