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Kelly McKinley: Passion som strategi. ODM Internationalt Formidlingsseminar 2011

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Kelly McKinley: Passion som strategi. ODM Internationalt Formidlingsseminar 2011

  1. 1. Kelly McKinley Richard and Elizabeth Currie Director, Education and Public Programming Starting with the Visitor: Experience Design at the Art Gallery of Ontario
  2. 2. Mihalyi Csikszentmihalyi & The Psychology of Flow <ul><li>Definition of flow: deep happiness + creativity </li></ul><ul><li>Characteristics: Complete absorption in the action at hand; effortless engagement & activity; harnessing emotions in the service of performance & learning; all skills in play; feeling “in the groove” </li></ul><ul><li>Conditions for flow: a balance between the challenge of the task and the skill of the performer </li></ul>
  3. 8. Starting with the Visitor: The Foundation <ul><li>MISSION </li></ul><ul><li>To bring art & people & boldly declare art matters </li></ul>
  4. 9. Starting with the Visitor: The Foundation <ul><ul><li>INSTITUTIONAL VALUES </li></ul></ul><ul><ul><li>We celebrate art in all that we do </li></ul></ul><ul><ul><li>We believe our visitor experience is paramount </li></ul></ul><ul><ul><li>We listen and contribute to our communities </li></ul></ul><ul><ul><li>We stand for creativity, innovation and on-going learning </li></ul></ul><ul><ul><li>We are committed to the highest professional and ethical standards </li></ul></ul><ul><ul><li>We foster respect and recognition for our employees, volunteers, and our members and donors </li></ul></ul>
  5. 10. Transcendence Self-Actualization Symmetry, Order, Beauty Knowledge and Understanding Esteem and Competence Belongingness and Love Security and Safety Physical Needs Maslow’s Pyramid of Needs
  6. 11. Starting with the Visitor: The Intellectual Framework TYPES OF LEARNING (types of stories) Aesthetic / Creative Social / Cultural Learning To learn Content
  7. 12. Starting with the Visitor: The Intellectual Framework <ul><ul><li>GUIDING PRINCIPLES (how we tell stories) </li></ul></ul><ul><ul><li>Diversity </li></ul></ul><ul><ul><li>Forum </li></ul></ul><ul><ul><li>Creativity </li></ul></ul><ul><ul><li>Relevance </li></ul></ul><ul><ul><li>Responsiveness </li></ul></ul><ul><ul><li>Transparency </li></ul></ul>
  8. 13. Starting with the Visitor: The Intellectual Framework <ul><ul><li>FALK’S MOTIVATIONAL IDENTITIES (to whom) </li></ul></ul><ul><ul><li>Facilitator </li></ul></ul><ul><ul><li>Explorer </li></ul></ul><ul><ul><li>Experience Seeker </li></ul></ul><ul><ul><li>Art Aficionado </li></ul></ul><ul><ul><li>Recharger </li></ul></ul><ul><ul><li>Reluctant Companion** </li></ul></ul>

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