1. Online Marketing… No longer an option, but a necessity Tech 4.0 AmeyKolhatkar Balaji M Divya RahulYadav
2. Introduction Powerful and self sufficient marketing strategy Using a range of internet channels to sell or promote a product or idea Key objective : targeted website traffic Encouraging genuine prospects - To visit your website - To purchase products and services - To find your company, product or service - To interact with your brand - To subscribe and download documents and applications 2
13. Evolution Banner Ads.- CPI (customer Per Impression)model Now we talk about “eyeballs," "stickiness," "bleeding edge,“ Google- Adsense- Content distribution network-targeted online advertisement. Pop ups, cookies, spams. Disturbed Privacy. 13
14. List of Players Since 2008 Google controls estimated 69% of the online advertising market. Vendor Ad viewers (millions) Google 1,118 DoubleClick (Google) 1,079 Yahoo! 362 MSN (Microsoft) 309 AOL 156 Adbrite 73 (Total3,087) Other players: Amazon, e-bay, facebook, Shaadi.com etc. 14
15. Porter’s five forces analysis The threat of substitute products or services The threat of the entry of new competitors The intensity of competitive rivalry The bargaining power of customers (buyers) The bargaining power of suppliers 15
16. The threat of substitute products or services Number of substitute products available in the market. Ease of substitution. The threat of the entry of new competitors. entry barriers are high and exit barriers are low The intensity of competitive rivalry: Sustainable competitive advantage through innovation. Powerful competitive strategy 16
18. How in the hell does Page and Brin make money? Google ADWORDS. Google AdWords is Google’s advertising product, which displays your ads to people looking for your products or services on Google or its partner sites. Based on keywords. 18
19. Ok..how much do they make? USD 21 billion in 2008 21,000,000,000 $ because they knew what you were searching for. 19 Do they Share it? They DO!!!! But you need to carry their ads. Simple!! Let Google post ads on your site and based on people clicking on the ads you get paid.
Online marketing involves the use of a range of Internet channels to motivate prospects to visit your website, and to promote a favourable image of your company, its products and services. Targeted website traffic is a key objective of online marketing as it encourages genuine prospects to purchase products and services, find company, product and service information, interact with your brand (through forums, chat rooms and competitions), subscribe to newsletters and mailing lists, and download documents and applications.online marketing firm with a strong focus on direct, measurable results for its clients uses a powerful combination of technical and marketing expertise to achieve their business goals in a practical, cost-effective way.
Online marketing is the most exciting form of marketing in use today, thanks to the exponential growth of the Internet and the myriad of ways it can be used to communicate directly with your target audience. Websites brings online marketing to life by combining creative concepts with solid marketing strategies. Our people are a hybrid of impressive technical ability and creative marketing expertise.Whether you are seeking to secure and expand market share, boost customer acquisition numbers, improve online conversion rates, or enhance sales and productivity, online marketing can have a significant role to play in your current sales strategy.
SEO (Search engine optimization)firms would search for the keywords and then suggest you to add those keywords in your site and that will bring your site name in various results. The more times your site appears on the results, the more is the chance that the user will click it. And as the number of visitors on your site increases, so will your page rank.It helps the site gain as much page rank as possible, as all the search engines first prefer those sites that have a good page rank. Besides this, the search engine optimization includes putting links on other sites. This procedure can also help you to attract more visitors on your site.Online marketing involves the marketing of products or services on the internet. Successful online marketing requires good search engine marketing strategies. Good online marketing strategies keep the web user returning to your website. Such strategies prevent the build - up of unsold inventory. They guarantee good monetary rewards for any individual who has channeled his or her efforts into internet marketing online. Online marketing makes extensive use of the available tools for getting web users to purchase a product or service from a website. The website owner who wants to become acquainted with those tools should consider contacting an online marketing agency.Online Marketing agency appreciates the value of an online marketing promotion. It can prepare the website owner for lucrative participation in online marketing activities. The identification of target markets creates a sure route to optimization of other marketing activities. Identification of target markets adds strength to the use of e-mail. In addition, it assists with the identification of locations where a link would help to bring in more customers.
Online marketing is by far the most efficient way to market your business, thanks to the precise, technology-assisted way in which it allows you to target your prospects and segment your campaignsUltra high leveragePlace a full page ad in any website and it will be seen by thousands. For a similar cost, you could place your website at the top of Google, and it would be seen by millions on a permanent basis.Very low overheadsSending an email newsletter to a million recipients is free. Designing, printing and sending a regular mail promotion to only ten thousand people will cost you an arm and a leg. The Internet has completely redefined the term cost effective.Measurable resultsHow do you know whether it was the flyer or the TV commercial that convinced people to buy your product? Your eCommerce software will tell you exactly where each purchase originated so that you can increase your marketing spending in that area.Predictable returnsAccess to reliable conversion rate data clearly shows which initiatives produce the best results, and where to spend your money in order to get the highest return on investment.Low riskAn Internet Marketing strategy can be adjusted on an ongoing basis, allowing you to make corrections and fine-tune results. Mistakes made in traditional marketing can be difficult, and sometimes impossible to correct, and the associated penalties are often considerable.The combination of these advantages present you with a relatively low-cost, low-risk investment, with a huge potential upside and the ability to measure and repeat the campaigns that give your organisation the highest return on investment.
E-mail marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every e-mail sent to a potential or current customer could be considered e-mail marketing. However, the term is usually used to refer to:sending e-mails with the purpose of enhancing the relationship of a merchant with its current or previous customers and to encourage customer loyalty and repeat business,sending e-mails with the purpose of acquiring new customers or convincing current customers to purchase something immediately,adding advertisements to e-mails sent by other companies to their customers, andsending e-mails over the Internet, as e-mail did and does exist outside the Internet (e.g., network e-mail and FIDO).
online advertising where advertisers place campaigns with a potentially large number of small (and large) publishers, whom are only paid media fees when traffic to the advertiser is garnered, and usually upon a specific measurable campaign result (a form, a sale, a sign-up, etc). Today, this is usually accomplished through contracting with an affiliate network.
Many advertising networks display graphical or text-only ads that correspond to the keywords of an Internet search or to the content of the page on which the ad is shown. These ads are believed to have a greater chance of attracting a user, because they tend to share a similar context as the user's search query. For example, a search query for "flowers" might return an advertisement for a florist's website.Another newer technique is embedding keyword hyperlinks in an article which are sponsored by an advertiser. When a user follows the link, they are sent to a sponsor's website.
online advertising can be targeted based on a user's past clickstream. For example, if a user is known to have recently visited a number of automotive shopping / comparison sites based on clickstream analysis enabled by cookies stored on the user's computer, that user can then be served auto-related ads when they visit other, non-automotive sites.
Semantic advertising applies semantic analysis techniques to web pages. The process is meant to accurately interpret and classify the meaning and/or main subject of the page and then populate it withtargeted advertising spots. By closely linking content to advertising, it is assumed that the viewer will be more likely to show an interest (i.e., through engagement) in the advertised product or service.
Click Through Rate (CTR) : is a way of measuring the success of an online advertising campaign. A CTR is obtained by dividing the "number of users who clicked on an ad" on a web page by the "number of times the ad was delivered" (impressions). For example, if a banner ad was delivered 100 times (impressions delivered) and one person clicked on it (clicks recorded), then the resulting CTR would be 1 percent.Cost Per Action (CPA) : is an online advertising pricing model, where the advertiser pays for each specified action (a purchase, a form submission, and so on) linked to the advertisement. an advertiser only pays for the ad when the desired action has occurred. An action can be a product being purchased, a form being filled, etc. The desired action to be performed is determined by the advertiser.Cost per click (CPC) or Pay Per Click (PPC) is an Internet advertising model used on websites, in which advertisers pay their host only when their ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather than use a bidding system.It is the amount of money an advertiser pays search engines and other Internet publishers for a single click on its advertisement that brings one visitor to its websiteCost Per Impression (CPI) : It is used for measuring the worth and cost of a specific e-marketing campaign. This technique is applied with web banners, text links, e-mail spam, and opt-in e-mail advertising, although opt-in e-mail advertising is more commonly charged on a cost per action(CPA) basis although sometimes CPM is used.Cost Per Mille (CPM), also known as Cost Per Thousand (CPT) : It is used in marketing as a benchmark to calculate the relative cost of an advertising campaign or an ad message in a given medium. Rather than an absolute cost, CPM estimates the cost per 1000 views of the ad. This traditional form of measuring advertising success can also be used in tandem with performance based models such as percentage of sale, or cost per conversion (CPA).
