introduction, bidding,

1. Digital marketing

2. Meaning
 Marketing of your product or services using any digital media on internet to achieve your business goal.
 Digital marketing strategies:
1.Search Engine Marketing
2.Search Media Marketing
3.Search Engine Optimization
4.E-Mail marketing
5.Content marketing
6.Web analytics
7.Affiliated marketing

3.  Campaign types:
Search, display, video, shopping, smart.
 Ads:
headline, description, URL
 Campaign goal:
Sales, leads, website traffic, product and brand consideration, brand awareness.

4. BIDDING
 Willing to pay for Ads to publish.
 Types of bidding:
a)Cost per Click
b)Cost Per Millinium
c)Cost Per Acquisition
d)Cost Per Engagement

5.  Google ads.
 Pixabay
 Wix logo maker
 Campaign
 Google my business
 Facebook ads
 LinkedIn