GreenSEO April 2024: Join the Green Web Revolution
Trends in Programmatic Video 2015
1.
2. Video Consumption in the US
US Digital Video, Digital TV and Mobile Phone Video Viewers in millions
3. Cross Device Usage
Cross device usage affects TV viewership and advertising
84%
Of
viewers
use
their
mobile,
tablet
or
laptop
while
watching
TV
34%
researched
the
product,
31%
visited
the
adver>ser’s
website
82% of
TV
adver>sers
show
a
direct
correla>on
between
TV
adver>sing
&
increase
in
web
traffic
4. Programmatic Video Ad Spend
US Programmatic Digital Video Advertising Spending from 2013 to 2017 (in billions)