Talk I did on how to get your app into media.

1. Dimitry ‘DIM’ Vleugel

2. ● Average speed is 2 slides per minute
● There is only one joke
● There will be productplacement

3. “HELLO,
MY NAME IS AB”

8. CREATING THE
PRODUCT IS (just) STEP 1

9. An APP is a PRODUCT
and a PRODUCT you have to
PROMOTE

10. AB
“HELLO WORLD,
HERE IS MY APP”
“HELLO ??”“HELLO ??”

11. WHY WORK WITH THE
MEDIA?

12. TRUST

13. HOW TO GET FEATURED
BY THE MEDIA?

14. PRESSRELEASE
Hire an agency
-OR-
DIY

15. PRESSRELEASE
DO’S and DONT’S

16. WHAT
WHO
WHY
WHERE

17. WHAT
is this pressrelease about?

18. WHO
made the product?

19. WHY
was this product made?

20. WHERE
can you find it?

21. +

22. ● Clear subject
● Resume in body
● Attach screenshots

23. ● Print and online
images in folder
● iOS and Android
screenshots

31. ● Personalize
● Don’t use too much tech
language
● Be available for questions

32. AND ANSWER THEM

33. FOLLOW UP
Updates!

35. INCLUDE A CHANGELOG
AND DON’T TRY TO BE
FUNNY
(unless you really are)

36. BIG UPDATE?
NEW FEATURE?
SEND A PRESSRELEASE

38. WHAT ELSE CAN YOU DO
WITH MEDIA?

39. BETA-TEST WITH
COMMUNITY

40. ACTIVATE USERS

41. APPRECIATE

42. #THANKYOUFICATION

43. “Thank You!”