This document proposes an app called "Send to Mom" that allows users to select and send photos, videos, and links from their phone to a private website for their mother to view. The app would make it easy for younger Facebook users to share content with older family members who are not on Facebook. It describes features of the app including selecting recipients, sharing to both Facebook and the private site, adding comments, and different content display options on the private site. It also discusses potential revenue models, the target user group of young mothers sharing with their own mothers, and considerations around costs, competitors, and marketing needed to launch the app.

1. Send to Mom
Being Social with your Family (again)

4. http://www.facebook.com/heineken
http://www.facebook.com/KLM

9. 5

10. 1 or 2 family members
2 or 3 close friends

11. 12 miljoen mensen gebruiken facebook niet of
nauwelijks

14. My Mom is not on facebook
My dad is not ….
My wife is not ….
My best friend is non existent

16. Send to mom App

17. Start the app

18. 1. Select who you want
to send too
2. Send to facebook &
Mom
3. Or just send to mom

19. 1. Select what you want to
send
2. Also url’s linking to f.e.
youtube video’s or other

20. 1. Add comments
2. And…Send

21. How to send?
• Email
• (private) website
• SMS
• MMS
• Or from app to app?

22. Website Settings
1. Unique URL only for mom
2. Password Protected

23. On the Website
1. pictures, video’s
Audio, youtube video
2 Different looks:
Album or rows
3. Compatible with Ipad, PC
And Smartphones

24. Email settings
Update interval

25. Email
1. Pictures 2. Links to video’s Audio, youtube video
3. Row look 4. Compatible with all Email clients

26. SMS
Reminder for website update

27. Other Features
• Sharing on facebook and Mom is the same
• History per person
• Import Contacts
• Delete Person
• MMS
• And more

28. Target Group
• Young Moms (25-45) that send to their moms
(50-70).
Only grandparents like 1000 pictures of their
grandchildren (not your facebook friends)

29. Revenue Model
• Selling of the app
• Advertisement (banners) on website Mom
• Advertisment in emails to mom
• Photobooks
• Ad-free subscription
• Extra Storage

30. Competition
• Photo Stream Apple
• Instagram
• Facebook, Hyves
• Flickr

31. Things that need to be addressed
• Cost of building the app
• Size of market
• Competitors
• Marketing, Marketing, Marketing
• How does Mom talk back?

32. Conclusions
• This app bridges the gap between facebook
users and non facebook users
• Is multi platform
• Is social but only for ‘real’ friends
• Has a different revenue models

33. Interested?