1. The Digital Landscape
Wh
y

2. Speed & Popularity
To reach 50 million customers
Radio took 38 Years
It took 13 year for
Internet took 4 years
Added 50M in 62 days in 2010
And in 2014 took 5 days for the same

3. Social Networks & Social Channels are
growing with lightning speed :In 4 years
had reached 1184 million users.
123 million for
had 232 million and
and 52 million users for
Heather Bellini, software analyst at Goldman Sachs.

12. Once upon
a time
advertising
meant..

13. 2 hour yearly meeting with a yellow pages rep and
1 hour a month with the local
newspaper or a radio rep and
At the most 6 days with an ad
agency .
In brief, in a span of
7 days most businesses had spent their annual
advertising.

14. We have a different story altogether
Then comes PPC, where bids are
constantly in a flux, Advertisers can start
and stop campaigns within minutes
,companies are visible one moment and
then gone next. No longer does
advertising takes 7 days in a year ..for
many companies it is 24x7x365 love
affair .

15. The need of a full time campaign manager with
expertise to mange digital marketing activities hour
by hour, day by day, throughout the year is critical to
business today
Business
Conventional
marketing
Google
AdWords
PPC
Blogs
SEM/SEO
Google
Analytics
Blogs
Social media
Marketing
Content
marketing

16. Marketing
&
Advertising
is fast
becoming
highly
automated,
tech driven,
24x7x365
real time
love affair

17. Pay per Click OR the PPC
http://youtu.be/4cmGAkLaELM

18. Growth of Pay per Click Industry
Year Size in $
billion
Remarks
1998 0 Just began
2009 15
2014 31 Expected to overshoot
35
30
25
20
15
10
5
0
1998 2009 2014
Size in
$billion
Remarks
Column2

19. Traditional Vs Digital(Ad Words)
Campaign Details of one of our Clients
Ad Words
Campaign
In a Nutshell The
Campaign
was partly
Branding and
partly Lead
Generation

20. Compare with the Traditional
Medium
Media Costs Impressions Leads Remarks
Print, #3rd
placed
Local Language
Daily Classified
10000/3X3
Column ads
200000 30 to 50 on
average
Media take no
responsibility if
no leads are
generated
Print quarter
page ads
Leading
language &
English Daily
In Lacs. 5 lac to 10 Lacs Any ones guess Media takes no
responsibility
TV 10 Sec
commercial
Campaign
costs
In Several Lacs.
Audience very
large &
Generic
Leads may be
unmanageable
and so difficult
to monetize
Media takes
limited or no
responsibility if
response is
bad
Ad words Much cost
effective
Managed
target
audience
Leads can be
generated at
pace you are
Can be tested
and
customized to

21. Ad words is Google’s online advertising platform that can help you drive prospective customers to your website
What is Ad words ?
• https://www.youtube.com/watch?v=05
we2g3Edgs
https://www.youtube.com/watch?v=05we2g3E
dgs
Ad words is
Google's
online
advertising
platform that
can help you
drive
prospective
customers to
your website

22. Why Ad Words ?
Google enjoy 90% of searches and
billions of page view on Google
Display Network.
Ad words backed up by very
powerful tools like Google
Analytics for comprehensive
analysis of your customer behavior
on the net .

23. Advertise with Flair
You can use ads with varied content VIZ;
Text , Images, Creative layouts, Videos,
Animations ,Games and a combination of
these . For a typical ecommerce site, the
product listing ads (PLAs) are extremely
effective.
The end result is the customers will have
more relevance from the ads . Precise
targeting give you better value for money.

24. Go Granular in Ad words :
Some reports from past campaigns

25. Ad Groups Details :Reports

26. Ad Groups Details :Reports

27. Day wise reports

28. Geographical Details

29. You can choose specific placements ;web
site where the ads were listed 4 the
campaign

30. Reach multiple platform @Google Search &
display Networks

31. YouTube ,a great place to Advertise with
banners & true video ads

32. Video Ads on YouTube beside your favorite
content = Define your Success

33. Text & Image Ads = Success

34. Text & PLA ads + Images = More
success

35. REMARKETING ; Tool to follow your prospects
on the web with tailored ads.

36. Follow your Costumers @ pre set
frequency

37. Follow with a different message

38. Define and Achieve Success with AdWords
https://www.youtube.com/watch?v
=q07Jr9Vihlk

39. A bunch of Management & Technically qualified
professionals with more than 20 years of varied
Industry Experience in IT, FMCG, Advertising and
Consulting. The SEM division is handled by Dilraj
Nalukandathil (MBA,SAS,AOAP,GCP) and IT
development is headed by Viju
Kottuvatiparambil(M.Tech,REC ) with dearth of
experience with Global Conglomerates like
Chrysler corporation, Compuware ,Amazon, Bank
of America etc .

40. Our Infrastructure
We have offices in Kochi ,Chennai, US and a
network of professionals in other major cities.
Other than this we have development centre
fully operational with dedicated team of software
engineers who can handle any complex projects.
This center is in operation since June,2010 .

41. Our revolutionary product to automate web
and mobile application development.
• https://vimeo.com/66624800
A java based integrated
development (IDE) Environment on
Cloud

42. E commerce Applications
Httpstudio is a generic
product that can be used to
create any type of data
driven web applications
including web mobile
applications. The main
focus of httpstudio is to
reduce time, cost and
complexity to develop web
based business applications
Whether you are
working from home,
office or .
on the
move, apps created
using Httpstudio is
always on the finger

43. Contact US
Chennai Office.
Way Stores Retails Pvt Ltd.No.11,2nd Floor, Dhandeeswaran Nagr, Velachery,
Chennai 600042 ,
Ph :91 9176868683
US Office.
800 5th Ave Suite 4100,Mindmax Software Solutions: Seattle, WA 98104 . Ph : +1
206 643 3100
Kochi Office
894 C Manasree, Changapuzha Road , Edappilly North , Kochi 682024
PH : 91 8606081836
Development Centre
Mindmax Software Solutions,3rd floor, NSS Buildings. Near Old
Transport Stand, Kochi.
Ph : 91 484 6535214

44. Flexible Pricing to Suite Clientage !
Fixed Price on Spend.
Search Engine Marketing (SEM) initiatives .
Retainership fee Based.
For managing Clients entire gamut of Digital
Marketing requirements, viz; Branding on social
channels like face book, Twitter, LinkedIn ,Google
+ etc.& Search Engine marketing initiatives.
Open end Pricing
For high end e commerce and other business
applications on both web and mobile platforms.