1. Using QR Codes as Part of Your Overall Marketing Mix

2. Where Have You Seen a QR Code?

3. QRious about QR Codes?
Why wouldn’t you be? They’re EVERYWHERE!
They are onPepsi bottles, billboards, buildings,
newspapers, for-sale house signs, magazines, blogs,
newsletters and even rooftops. Yes, it’s true!
So, what exactly is a QR Code?
A QR Code, or a Quick Response code, is a two-
dimensional bar code that can be made up of any data.

4. An Example of a Personalized QR Code

5. How Do I Create a QR Code?
There are websites and software for that!
http://qrcode.littleidiot.be/
You can also use:
https://bitly.com/
Just add “.qr” at the end of your bit.ly URL and voila, you
have a QR Code! Quick and simple.

6. How Will Users Scan my QR Code?
You will need a phone equipped with a camera and an App
that is able to read/parse QR codes.
Don’t worry! There are tons of free apps on Apple’s iOS
and Google’s Android phones
• i-nigma
• QR Reader
• QR Scanner
• 2D Sense

7. Why QR Codes?
STORE almost anything!
Alphanumeric values, Phone Number,
Email, vCard or a URL.
SCAN using a mobile device
Apps like i-Nigma and QR Reader allow users to scan your
QR code and offer them contextual content.
PERSONALIZE them
QR Codes can be personalized with your brand
to increase recollection and engagement.

8. Little Known Facts About QR Codes…
• QR Codes were invented by a subsidiary of Toyota back
in 1994!
• QR Codes can be customized to include your logo, as
long as it doesn’t interfere or alter the embedded
information.
• QR Codes are available without a license! Go ahead,
use them at will.
• The world’s largest QR Code is on the rooftop of a scrap
yard in Charlotte, NC. It’s almost 10,000 sq.ft!

9. Contact Information
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