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DATA & TECHNOLOGY – MISSION 2
10:10 – 10:40u
DATA & TECHNOLOGY – MISSION 2
10:10 – 10:40u
HOW
TO
WOWMarco Gianotten
Perfect Storm
Volatility
VUCA
Uncertainty
Complexity
Ambiguity
Beauty
BE HIP
Elegance
Happiness
Purpose
Inclusion
Mission
What business are we in?
Provides focus
Purpose
What impact do we strive for?
Mobilizes and connects
Empowering
people to stay a
step ahead in life
and in business
Purpose
The lifelong
enjoyment of
sports, living
core values of
teamwork and
respect
• Is a key ingredient for a strong, sustainable, scalable culture
• Is the narrative for sense-making in disruptive markets
• Propels people to buy into change; resisting short-term thinking
• Encompasses long-term economic value and sustainable growth
Purpose
Purpose drives passion
Let’s disrupt IT
Traditional sourcing
Exploitation
Fixed project scope
Long-term contracts
Total Cost of Ownership
Predefined deliverables
Procurement driven
Digital sourcing
Exploration
Fluid project scope
Flexible contracts
Time-to-Value
Deliverables per sprint
Value driven
How to prevent being cool…
To the business the acronym SLA often stands for
Secrets, Lies and Assumptions
It has nothing to do with the quality experienced
by the user or performance in real business-life
Up to 100Mbps?
Latency smaller than 150ms?
95% Major Incidents resolved in < 4 hours?
90% Minor Changes < 5 workdays?
E
TS
© InsightDiscovery
T
What are your relationship colors today?
Strong-willed
Competitive
Sharp
Demanding
Enthusiast
Dynamic
Expressive
Inspiring
Objective
Cautious
Analytical
Accurate
Caring
Harmoniously
Patiently
Considering
Today’s color mix
© Giarte
Focus
FlowCare
Process
Xperience Level Agreement
Does it make sense? Can it be achieved?
Is it useful?
Business
Viability Technical
Feasibility
User
Desirability
Design Thinking
How to solve a problem?
Dutch bicycle manufacturer VanMoof found that it had a
problem. As it shipped its products to customers, it found
that they were arriving to customers damaged.
The company came up with a genius solution: print a
graphic of a flat screen television on the side of the box.
The outcome: 75% reduction on damages.
Dog Bas has a problem
Cleanliness?
Promptness?
Location?
WAAwesome!
Satisfaction Experience
Doing what you’re supposed to do Doing what really matters
Intuitive Behavior Reflection
Expectations
Emotional Design
First Impression
Look and Feel
Desirability
Functionality
Performance
Usability
Self-image
Recollection
Social Sharing
Strong believes what will happen next
LEFT BRAIN RIGHT BRAIN
LEFT-BRAIN SLOGAN RIGHT-BRAIN SLOGAN
HIGH TECH HIGH TOUCH
digitalempathy.rocks
BREAK IN TRANSITZONE
10:40 – 11:05u
11:10 – 11:40u
BREAK IN TRANSITZONE
10:40 – 11:05u
11:10 – 11:40u

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Hoe creëer je emotie in digital design?

Editor's Notes

  1. 84% of executives believe an organization that has shared purpose will be more successful in transformation efforts. Source: HBR Research 2015 http://www.ey.com/Publication/vwLUAssets/ey-the-business-case-for-purpose/$FILE/ey-the-business-case-for-purpose.pdf
  2. Purpose als drijvende kracht. Diverse Nederlandse bedrijven zetten de stap. De purpose van Rabobank is ‘growing a better world together’; van ING ‘empowering people to stay a step ahead in life and in business' en van DSM ‘solving hidden hunger in the world’. Purpose wordt de nieuwe poolster voor verbinding en disruptieve innovatie.
  3. 84% of executives believe an organization that has shared purpose will be more successful in transformation efforts. Source: HBR Research 2015. Purpose is the foundation for disruptive growth in uncharted territories. How is Accenture addressing the hearts, minds and wallets of its diamond customers by linking to their purpose-statements?
  4. Leaseplan example
  5. It’s called a Service Level Agreement, but it feels more like a disclaimer than a service commitment. To the business the abbreviation SLA often stands for Secrets, Lies and Assumptions.