The document discusses how purpose can empower organizations to stay ahead in disruptive markets. It provides examples of company purposes such as empowering people in life and business or enjoying sports with core values of teamwork and respect. Traditional IT sourcing focuses on exploitation, fixed scopes, and costs, while digital sourcing explores fluid scopes and delivers value through sprints. Design thinking is presented as a way to ensure solutions make sense, can be achieved, and are useful to the business and users. The break time between sessions is noted.
10. • Is a key ingredient for a strong, sustainable, scalable culture
• Is the narrative for sense-making in disruptive markets
• Propels people to buy into change; resisting short-term thinking
• Encompasses long-term economic value and sustainable growth
Purpose
15. To the business the acronym SLA often stands for
Secrets, Lies and Assumptions
16. It has nothing to do with the quality experienced
by the user or performance in real business-life
Up to 100Mbps?
Latency smaller than 150ms?
95% Major Incidents resolved in < 4 hours?
90% Minor Changes < 5 workdays?
22. Does it make sense? Can it be achieved?
Is it useful?
Business
Viability Technical
Feasibility
User
Desirability
Design Thinking
23. How to solve a problem?
Dutch bicycle manufacturer VanMoof found that it had a
problem. As it shipped its products to customers, it found
that they were arriving to customers damaged.
The company came up with a genius solution: print a
graphic of a flat screen television on the side of the box.
The outcome: 75% reduction on damages.
27. Intuitive Behavior Reflection
Expectations
Emotional Design
First Impression
Look and Feel
Desirability
Functionality
Performance
Usability
Self-image
Recollection
Social Sharing
Strong believes what will happen next
84% of executives believe an organization that has shared purpose will be more successful in transformation efforts. Source: HBR Research 2015
http://www.ey.com/Publication/vwLUAssets/ey-the-business-case-for-purpose/$FILE/ey-the-business-case-for-purpose.pdf
Purpose als drijvende kracht. Diverse Nederlandse bedrijven zetten de stap. De purpose van Rabobank is ‘growing a better world together’; van ING ‘empowering people to stay a step ahead in life and in business' en van DSM ‘solving hidden hunger in the world’. Purpose wordt de nieuwe poolster voor verbinding en disruptieve innovatie.
84% of executives believe an organization that has shared purpose will be more successful in transformation efforts. Source: HBR Research 2015.
Purpose is the foundation for disruptive growth in uncharted territories. How is Accenture addressing the hearts, minds and wallets of its diamond customers by linking to their purpose-statements?
Leaseplan example
It’s called a Service Level Agreement, but it feels more like a disclaimer than a service commitment. To the business the abbreviation SLA often stands for Secrets, Lies and Assumptions.