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Social Media:
Managing Legal Risks
Nigel Miller, Fox Williams LLP, London
27 November 2013
You tweeted WHAT?!
John Brown
@brownbare

Follow

@HabitatUK Naughty, money-grabbing
furniture outlet. Bad bad bad. Now I’m glad I
can’t afford your overpriced Ikea replicas
23 June 09
Follow

#WaitroseReasons I shop at Waitrose because
… I think food must automatically be better if
it costs three times as much
Waitrose
@Waitrose

Follow

Thanks again for all the #waitrosereasons
tweets. We really did enjoy the genuine and
funny replies. Thanks for making us smile.
20 September 12
Brand impersonation and spoofing
Monitoring third party sites
Brand impersonation
Brand defamation
Disgruntled customers
Counterfeiting
Infringement of IP

Responding to a crisis
Check terms of use and takedown policies
Use of disclaimers
Legal action as last resort
Legal and Regulatory Compliance
Compliance with platform T&Cs
Defamation
Data Protection
IP infringement
Sales promotions and competitions
Consumer Protection from Unfair Trading
Regs
CAP Code, enforced by the ASA

Criminal offences
Paul Chambers
@paulchanmbers

Follow

Crap! Robin Hood Airport is closed. You've
got a week and a bit to get your shit together
otherwise I am blowing the airport sky high!!
Employee issues
Recruitment
Loss of productivity
Brand slagging
Confidential information
Ownership of followers / friends / contacts
Social Media Policy
Protect your brands
Set up terms of use
Allocate responsibility
Educate your staff
Monitor third party content
When something goes wrong, deal with it
promptly, openly, honestly and
sensitively
Cyber-liability insurance
Thank you

Nigel Miller
Fox Williams LLP
nmiller@foxwilliams.com
020-7614 2504
@nigelmiller

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Social Media: Managing Legal Risks by Fox Williams

  • 1. Social Media: Managing Legal Risks Nigel Miller, Fox Williams LLP, London 27 November 2013
  • 3. John Brown @brownbare Follow @HabitatUK Naughty, money-grabbing furniture outlet. Bad bad bad. Now I’m glad I can’t afford your overpriced Ikea replicas 23 June 09
  • 4. Follow #WaitroseReasons I shop at Waitrose because … I think food must automatically be better if it costs three times as much Waitrose @Waitrose Follow Thanks again for all the #waitrosereasons tweets. We really did enjoy the genuine and funny replies. Thanks for making us smile. 20 September 12
  • 5. Brand impersonation and spoofing Monitoring third party sites Brand impersonation Brand defamation Disgruntled customers Counterfeiting Infringement of IP Responding to a crisis Check terms of use and takedown policies Use of disclaimers Legal action as last resort
  • 6. Legal and Regulatory Compliance Compliance with platform T&Cs Defamation Data Protection IP infringement Sales promotions and competitions Consumer Protection from Unfair Trading Regs CAP Code, enforced by the ASA Criminal offences
  • 7. Paul Chambers @paulchanmbers Follow Crap! Robin Hood Airport is closed. You've got a week and a bit to get your shit together otherwise I am blowing the airport sky high!!
  • 8. Employee issues Recruitment Loss of productivity Brand slagging Confidential information Ownership of followers / friends / contacts
  • 9. Social Media Policy Protect your brands Set up terms of use Allocate responsibility Educate your staff Monitor third party content When something goes wrong, deal with it promptly, openly, honestly and sensitively Cyber-liability insurance
  • 10. Thank you Nigel Miller Fox Williams LLP nmiller@foxwilliams.com 020-7614 2504 @nigelmiller