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How To Become Remarkable with Inbound Marketing by Jonathan Elder

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Presentation delivered at the Digital Marketing Show 2013 (www.digitalmarketingshow.co.uk)

Published in: Marketing, Business, Technology
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How To Become Remarkable with Inbound Marketing by Jonathan Elder

  1. 1. “The 30-Minute Marketing Plan” How To Become Remarkable with Inbound Marketing – Reality Marketing Jonathan Elder Square 2 Marketing
  2. 2. Warning! You might have to move out of your comfort zone to accept this type of marketing! (I apologize in advance…not really)
  3. 3. Understanding Buyer Behavior
  4. 4. 2013 – A New Era Begins • Tools we didn’t have in 2003: – iPhones, iPads – Video (YouTube) – Facebook, LinkedIn – PR Newswire – Twitter – Blogs (Wordpress) – Web 2.0 (or real time) – Pinterest, Google +
  5. 5. Strategy Before Tactics
  6. 6. Strategic Messaging – Four Key Questions 1. Who Is Your Target Market? 2. What Pains & Problems Do They Have? 3. How Does Your Company Currently Solve Those Problems? 4. How Can You Make Those Solutions “Remarkable”
  7. 7. Strategic Messaging – Four Key Questions 1. Who Is Your Target Market? 2. What Pains & Problems Do They Have? 3. How Does Your Company Currently Solve Those Problems? 4. How Can You Make Those Solutions “Remarkable”
  8. 8. Strategic Messaging – Four Key Questions 1. Who Is Your Target Market? 2. What Pains & Problems Do They Have? 3. How Does Your Company Currently Solve Those Problems? 4. How Can You Make Those Solutions “Remarkable”
  9. 9. Strategic Messaging – Four Key Questions 1. Who Is Your Target Market? 2. What Pains & Problems Do They Have? 3. How Does Your Company Currently Solve Those Problems? 4. How Can You Make Those Solutions “Remarkable”
  10. 10. Strategic Messaging – Four Key Questions 1. Who Is Your Target Market? 2. What Pains & Problems Do They Have? 3. How Does Your Company Currently Solve Those Problems? 4. How Can You Make Those Solutions “Remarkable”
  11. 11. Reality Marketing™ Five-Point Marketing Check: Quantifiable Prospect-Focused Goal Oriented High ROMI Remarkable
  12. 12. Reality Marketing™ Five-Point Marketing Check: Quantifiable Prospect-Focused Goal Oriented High ROMI Remarkable
  13. 13. Reality Marketing™ Five-Point Marketing Check: Quantifiable Prospect-Focused Goal Oriented High ROMI Remarkable
  14. 14. The Red & Blue Test It’s About Them - Not You! Or No! Yes!
  15. 15. Reality Marketing™ Five-Point Marketing Check: Quantifiable Prospect-Focused Goal Oriented High ROMI Remarkable
  16. 16. Set Marketing Goals: Revenue: from £10MM to £12MM Average Engagement Size: £25,000 Close Rate: 50% Need 160 quotes and proposals to get 80 new clients Need to generate 400-600 contacts to get 160 opportunities Now build a Marketing Machine™ to generate 400-600 contacts (qualified and unqualified)
  17. 17. Reality Marketing™ Five-Point Marketing Check: Quantifiable Prospect-Focused Goal Oriented High ROMI Remarkable
  18. 18. Thursday, October 22, 2012 from 2:00 PM to 5:00 PM (ET) Thursday, October 22, 2012 from 2:00 PM to 5:00 PM (ET) Free Free October 22, 2012
  19. 19. Reality Marketing™ Five-Point Marketing Check: Quantifiable Prospect-Focused Goal Oriented High ROMI Remarkable
  20. 20. Your Job: Find Ways To Position Your Company As “Remarkable”
  21. 21. The Challenge Of Being Remarkable Are you a purple cow?
  22. 22. Three-Step Advertising The way it used to be: The way it is now: Advertising Advertising Public Relations Referrals Provide Free Provide Free Resources and Resources and Build the Build the Marketing Marketing Machine Database Machine Database Sale Sale
  23. 23. “Guided” Sales & Marketing
  24. 24. Guide Us, Don’t Sell Us
  25. 25. The Reality Marketing™ Sales Funnel
  26. 26. The Marketing Machine™ Time Time Time Time Time
  27. 27. Marketing Content is King (now more than ever) • Public Content – Marketing messaging • No Risk Content – White papers, tip sheets • Low Risk Content – Demo, webinar, consultation • Sales Content – PDFs, sales presentation They must KNOW, LIKE & TRUST you…
  28. 28. We Are On A Mission… Comprehensive 30-Minute Marketing Analysis with Website Grade Review Square2Marketing.com/contact
  29. 29. Questions? Jonathan Elder +44 (0)7736 237737 jelder@square2marketing.com Square2Marketing.com/contact

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